How to open a coffee shop that conquers the people of Tokyo? These two post-90s Chinese girls know the answer.
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Akiko has been making life plans with her best friend since she was a child-trying to save money in the first 20 years and opening a coffee shop in the next 20 years. Later, I found that the cafe didn't make money, and I didn't save any money after 20 years. But it doesn't matter, as long as you follow the Mook to be published next month, you will know how to open a coffee shop correctly to make money! Today we are going to share the story of a pair of post-90s Chinese girlfriends who have done something that many people envy-opening a tasteful cafe, becoming a cultural landmark, reaching the pinnacle of life, and still in Tokyo.
Operators of △ from afar Warehouse 01-Chen Cheng (left) and Mao Xuanhui (right)
Chen Cheng, a Taiwanese girl, and Mao Xuanhui's shop are hidden between Tokyo's noisy Asakusa and quiet Zangqian, although it has no sign. The name has long been remembered by locals and media magazines-"from afar Warehouse 01".
Chen Cheng and Mao Xuanhui, two partners studying in Japan, are college students majoring in photography. After graduation, they began to open a coffee shop in Tokyo. With the help of their friends, they rebuilt a timber warehouse into such a plump space. From the painting of the floor and wall to the layout of the dressing room and the building of the table, it is done by them themselves.
△ from afar Warehouse 01, which opened in 2015, is a comprehensive store with cafes, grocery stores and event showrooms.
Today, although the shop has been open for less than two years, it has been repeatedly reported by the media and published in magazine specials, which has become one of the important elements of Tokyo's Shimachi culture.
Pay attention to the details of every corner of the store
Push open the door and walk into the store, a burst of fragrance of flowers and plants, and then look forward, you will find that the inside is much more spacious than you thought.
The wooden cabinets at the entrance are filled with a wide range of pottery and groceries, as well as a variety of minerals and flowers of different seasons.
The cupboard on the right displays the store's collection of minerals, fossils, ancient props and pottery. The sun shines into the store through the floor-to-ceiling windows, and the surface of the ore reflects gorgeous brilliance, so that passers-by can't help but stop for a moment.
On the walls of the shop are photos taken by the two shopkeepers, as well as long-treasured posters and postcards, each of which does not seem to have much connection, but still maintains a wonderful sense of unity.
Chen Cheng said: "the reason why I decided to open a shop here is very simple, because it is particularly beautiful to enjoy the scenery outside the store from the inside." Large floor-to-ceiling windows, just like the movie screen, show the street view outside the window one by one. Everything in front of me seems to belong to me at this moment.
Antique old furniture is placed in the innermost corner of the shop, where their favorite things are collected. It is definitely a rare experience to order a cup of coffee in the lazy afternoon and sit here and read quietly.
INS's photo skills are also added.
In the instagram photos taken by two people who love photography, each item looks full of texture in the soft light, and many new customers come after seeing the beautiful photos on INS.
In every corner of the store, there are always small surprises waiting for you, from interior space layout, plants, food utensils to furniture decoration, people can experience the aesthetic taste of the two shopkeepers and their dedication to detail. The wooden frame in the middle is filled with all kinds of pottery works of art by young craftsmen, simple and elegant.
Because of its unique atmosphere, from afar Warehouse 01, hidden in a quiet alley, has appeared in the special section of Japanese Life magazine for many times.
Sell everything that makes life better.
Every item on display in the store is a treasure carefully selected by them.
For example, mysterious minerals of different shapes and colors seem to come from other planets.
Whenever new ore is introduced, they will film it and send a notice on INS.
The separation of the space is also quite wonderful, and the ore in the drawer is not arranged in the regular order, but is randomly scattered. Under the colorful mineral reflection, the whole cabinet has become an art installation full of surprise.
The ore on the long table is as eye-catching as the exhibits in the museum. There is an interesting "instruction manual" next to each item, and the fascinated guests will even spend the whole afternoon unwittingly.
The store also sells a lot of designer works. The brooch in the photo is the work "bloom pin brooch" by Japanese designer and glassmaker Takuqin. The outline and details of the plant pattern are perfectly represented by the designer in transparent glass.
In addition to minerals, there are also graphic books introducing minerals. The book is called the Atlas of Minerals and Minerals, and you can feel a warm cure by simply flipping through a few pages of illustrations.
A fish fossil appears to be from the late Jurassic period 100, 50 million years ago.
A wooden plate designed by Studio Fujino. Each piece has a unique wooden grain, full of warmth.
The lunar instrument. Hold it in the palm of your hand and you will feel the unique charm of the moon.
Fresh flowers of the four seasons are a necessity
The area on the left of the entrance is the Tokyo popular florist brand "ex." Flower shop & laboratory is a corner of the store. There are different seasons of flowers, from long branches in baskets to small bouquets wrapped in white paper.
A rich choice of coffee and desserts
The coffee area at the back of the storefront is the slowest time flow area in the store.
△ is brewing black tea Chen Cheng
In addition to coffee, from afar Warehouse 01 provides mainly Taiwanese tea, from Tieguanyin and Wenshan bao tea to chrysanthemum tea, and even wax gourd tea, which is hard to drink in Japan, can be tasted here. The wide variety of black tea drinks on the menu is dazzling.
In addition to black tea lattes, baked tea and oolong tea lattes are also quite attractive. No matter in cold winter or hot summer, order a cup of hot tea and sit down and savor it and thoroughly immerse yourself in this quiet space.
The most distinctive creamy dessert in △
△ limited supply of lemon cheese tart
△ kiwifruit + blueberry pie and orange pie can be regarded as first-class taste.
Nut brownies with full weight of △
△ pecan biscuit
△ jelly mixed with four kinds of grapes
△ Cream Chestnut Buffy
An interactive space for cooperation with artists
From afar Warehouse 01 is often used as an activity exhibition hall to hold hand-made activities with Japanese artists from all walks of life. Through the comfortable and spacious space, artists and participants can spend the weekend together in a joyful atmosphere.
"through this small shop, we hope to let the Japanese understand the delicacy of Chinese tea and introduce the exquisite artifacts of Japanese staff to China, so as to build it into a cultural bridge between the two countries," Chen said. "
SHOP DATA
"from afar warehouse 01"
?? Komura 1-1-9, Motian District, Tokyo
?? hours: 12:00-19:00
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