Open a coffee shop in China, novice coffee shop guide

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How to run a coffee shop well? The most important thing for a person to open a shop is how much money he has earned, not how many years he has opened. The coffee shop is one of the more romantic ones in the business. Therefore, it takes skill to make the coffee shop more attractive and how to run it well.

How to run a coffee shop well? Obviously, if you understand the main points of running a coffee shop, you can get rid of such an unfounded state. As your life becomes more interesting, you also find that your business, social and management skills have become relaxed ever since.

How to run a coffee shop well? Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. As a result of direct contact with consumers, the changes in consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

How to run a coffee shop well? A good port

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (usually called ports) in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

How to run a coffee shop well? Excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of coffee shops, we have to face not only competition from various cafes in the region, but also competition from various stores, so the beauty of coffee has become the basis for the success of shops.

Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

How to run a coffee shop well? Excellent service

The most direct thing is that when waiting for guests, the service staff of the cafe should have an elegant posture, pay attention to clothing, make-up, and other appearance; when receiving customers, they should have an appropriate expression and attitude. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In a word, the service ability of the cafe must employ the comprehensive activities of various factors such as personnel, equipment, convenience and so on.

How to run a coffee shop well? In other words, the success of a cafe basically requires the effective use and cooperation of the three elements of port, coffee and service. At the same time, at the time of operation, the collection of relevant information, such as frequent competition and changes in consumer demand, should also be mastered at any time for management adjustment and improvement. Hurry up and study!

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The way to open a good coffee shop

1. Choose the right brand

Now consumers are also more exquisite, they all believe in the brand and think that the products under the brand may be better. So, if you want to open a coffee shop to join, be sure to find a reliable franchise brand. However, the greater the awareness of the brand, the higher the cost of joining. This requires entrepreneurs to measure according to their economic strength, to see what kind of brand is suitable for them, and then make a choice.

2. Choose the right location

To open a restaurant, the most core and key problem is to choose an appropriate location, of course, it does not have to be opened in a prosperous area, according to their own financial strength to determine, how much strength to open a restaurant, do not want to eat a fat man. Therefore, to open a coffee shop to join as far as possible in the convenient transportation, the surrounding floating population and office population more suitable geographical location, such as next to the station, office buildings, next to the school.

3. Do a good job in hygiene

What are the criteria for opening a coffee shop to join? Since you run a gourmet restaurant, you must do a good job in hygiene. If the store is dirty, I'm afraid no one will want to come to dinner. Especially in the American coffee shop, the staff should pay more attention to personal hygiene. Just imagine, if customers see that the hygiene of the staff in the store is so poor, who can eat the food you send?

4. Reasonable distribution of personnel

The essence of the coffee shop is "fast", so whether it is serving food or cleaning, it must be fast, let consumers see the efficiency of the store staff, let consumers trust. No matter the cook in the kitchen or the waiter in the front hall, they must move skillfully and quickly to meet the needs of customers to eat as soon as they come and leave after eating. The staff of American coffee shops should not only have a clear division of labor, but also cooperate with each other. Only in this way can we achieve the overall and fast effect.

The joining of coffee shops has not only won the love of children, but also won the attention of office workers. To open a coffee shop, as long as the above four problems are solved in an orderly manner, the business will be guaranteed and there will be no worries about making money. Tip: starting a business is not a child's play, you need to be careful when you enter the industry, and you are really ready to start a business again!