The bitterness of opening a coffee shop, the case of Dream Traveler Cafe

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Today, the market for coffee is getting bigger and bigger, and more and more people drink coffee. There are thousands of cafes rising in our country every year. This is a portrayal of a high quality of life and a place to kill time every day. Let's listen to this successful operator to talk about his own way of doing business.

Owner of Dream Traveler Cafe: Wang Hui

Opening time: early 2002

Business model: independent management

Background: Wang Hui used to work in education. before opening a coffee shop, she ran a travel website. Ms. Wang felt tired because of her intense and high-pressure work, so she turned to a coffee shop. Does it make money to open a small cafe? Before opening the shop, Wang Hui knew almost nothing about coffee and achieved what she did today by buying relevant books and participating in relevant training.

Business items: coffee + drinks + light meals

Shop location: Weigongcun Road

Area: 30 square meters

Initial capital investment: 100000 yuan

Investment recovery time: 8 months

The greatest satisfaction that opening a shop brings to Wang Hui is freedom. With the fun of learning and the mood of petty bourgeoisie, she opens a coffee shop of her own. There is no trouble, only happiness. Wang Hui is most satisfied with the idealized way of life with small investment.

Coffee shop sketch: 30 square meters free to vent

Dream travelers are not particularly conspicuous in Weigong Village Bar and Coffee Street. The words Dream Traveler Cafe are embedded in a simple white storefront. Walking into the dream traveler, I was surprised to find that although the decoration is simple, it has the flavor of home, even warmer and more relaxed than home. Does it make money to open a small cafe? The north wall is full of bookshelves, covered with all kinds of books, like a small library, guests can pick up a book to read. The eastern wall is the most distinctive. The entire white wall from the roof to the ground is doodled. It is all impromptu by the guests. There are paintings and words, which are mostly related to emotion and life. Ms. Wang called it the place of emotional expression.

The dark wooden bar is located in the west corner, and it is a bit far-fetched to say that it is a bar, because it is too small, which is as big as the cashier. There is a small wooden wine rack hanging on the wall behind the bar, with more than a dozen kinds of foreign wine in the yard. I think it is to save space. In the south, except for the gate, the rest are all bright glass floating windows, the windowsill is very low, it is covered with all kinds of magazines, and there are only two small square tables near the window, which can only seat four people, and the whole room can hold more than a dozen people. it is really too small, but the air, light and sound here are more fascinating and difficult to give up, and I feel as relaxed and free as at home.

The dream traveler has only more than 30 square meters and 15 or 16 seats. the daily business hours are from 2:00 to 12:00, and the business peak is at three or four o'clock in the afternoon and after 9:00 in the evening. Does it make money to open a small cafe? Many of the guests are artists, as well as students from Beijing Television and surrounding colleges and universities, as well as recommended by friends.

Investment: dream travelers initially invested 100000 yuan, including rent of 40, 000 yuan, equipment, personnel wages, decoration, products and other expenses. Of course, there are often some unexpected expenses in the business process, such as the purchase of related books. For example, a bag of medium-and high-grade coffee beans weighs 1 jin and sells for about 1 to 200 yuan. Each bag of coffee beans can brew about 50 to 70 cups of coffee, and the cost of coffee beans for a cup of coffee is about 3 yuan. In addition, rent, equipment input, product input, personnel expenses, water and electricity costs should also be considered (depreciation factors are not taken into account, such as a large amount of depreciation, should also be considered).

Income: the price of each cup of coffee here is about 20 yuan, and drinks and western food are also sold. Does it make money to open a small cafe? Revenue accounts for about 30% of turnover. There are about 40 people a day, with a per capita consumption of about 30 yuan.

Way of doing business: coffee cocktail salon party

At first, Wang Hui inquired about the purchase of coffee equipment and products through the Internet, and gradually learned more suppliers. Coffee shops and equipment suppliers will provide free training. In order to ensure the freshness of the coffee, only 1 to 2 bags of coffee beans (1 jin each) are added at a time.

It is not enough to study behind closed doors. It is also very important to go out and experience, have a look at the coffee shops with the most flavor and characteristics, and taste the most authentic fancy coffee and the most beautiful and best cocktails. Although it has virtually increased its expenditure, it has gained a lot. In order to improve their popularity, the dream travelers contacted the surrounding colleges and universities and carried out some publicity activities, such as salon parties, reading activities, showing the latest movies, foreign student clubs and so on.

At the beginning of this year, the Dream Traveler Peking University Store opened. Does it make money to open a small cafe? The newly opened Dream Traveler, with a business area of about 150square meters, is a comprehensive coffee shop with coffee, drinks and simple meals, with an investment of about 400000, and is currently in the stage of trial operation. In terms of finance, Dream Traveler found an accounting firm to deal with accounting and tax problems, with a monthly fee of 300 yuan to 400 yuan, which is much less than the cost of hiring an accountant. Lesson: don't bet all your belongings

You can see that Ms. Wang thinks that although the franchise store is relatively easy, most of the stores are located in commercial areas, and the target consumer groups are mostly white-collar workers of the company, and the rent is higher, and the decoration requirements are higher, resulting in an increase in the overall investment cost. therefore, starting a business for the first time, and when there is not much capital, it is not appropriate to choose to join the operation.

The most important thing to open a shop and do business is the mentality. On the basis of accurate positioning, we should have confidence in the development prospects and should not be in a hurry to blindly adjust the business strategy. Does it make money to open a small cafe? Running a coffee shop is a good wish, but you must be psychologically prepared to succeed step by step. So if you want to have a relaxed state of mind, don't bet all your belongings on it.