Sweden's Volvo decided to turn its auto show into a mobile coffee station.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

When we travel to Sweden, the first word we may learn is "Fika". This is the equivalent of afternoon tea time in Britain. Fika is the proper term for "sit down and have a coffee break". Swedes will choose a good cafe to enjoy a good leisure time with desserts in different seasons, and it is also the most common social activity for Swedes. The Swede's obsession with coffee led Volvo from Sweden to turn its auto show into a mobile coffee station, offering free coffee to participants and tourists.

At this week's auto show in Arizona, Volvo installed a small coffee maker in the trunk of the XC90 SUV, and Jay Lijewski, a barista from Victrola Coffee Roasters in Seattle, made coffee live.

Volvo removed the third row of XC90 seats and converted it into a coffee station, using pull-out Linear Walnut walnut as the working floor, and some extra batteries in the vehicle to power devices such as coffee machines. The coffee maker uses the $4500 La Marzocco Linea Mini, which Volvo calls the best home coffee maker in the world.

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How to run a coffee shop well?

First, develop peripheral snacks to increase total consumption:

Nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and Western dim sum, coffee noodles and coffee products. And other products have reached more than 100 kinds. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.

Second, coffee beans stock instructions, how to maintain the freshness of coffee:

Coffee operators should pay attention to the problem of inventory and purchase raw materials or surrounding products on the principle of running out in a short period of time. When selling coffee beans to customers, you should ask the customer about the possible use date and do not sell poor quality coffee beans to customers, so as to enhance customers' confidence in the products and trust in your store.

If customers especially like a certain type of coffee beans, if they come to the store regularly, the number will be easy to control. if they come to the store from time to time, they can ask them to inform the shop owner in advance (make an appointment). Coffee store owners can prepare this type of coffee beans in advance, so as to avoid a large stock of beans, maintain the fresh quality of coffee beans and meet the needs of customers.

Third, understand professional focus in order to improve services:

Coffee operators should have a professional understanding of coffee. The content of staff education and training should include the basic knowledge of coffee and related products and brewing skills, the operation process of store management, the implementation of practical practice, the filling of staff reports and basic etiquette, etc.

We suggest that coffee shop operators should always think about developing different coffee formulations, cooking techniques, improving service quality and developing new peripheral products to add performance. what is more important is how to create goods to maximize the added value and transform into coffee shops with a special and unique style in order to remain invincible in the future coffee market.

Fourth, coffee shops and non-cafes create an interactive environment:

Don't let the coffee shop you run is just a coffee shop, let it also become a good place for the owner to communicate with the guests. Through specially designed music and lighting, combined with art exhibitions with fixed themes, or holding concerts, book clubs, concerts and exhibitions regularly, the cafe can create an atmosphere of art exhibition hall, which should be loved by many guests. also let the pressure of modern people, the soul can be relieved, I believe that many customers will also because you create a comfortable atmosphere around the humanized space And become regular customers often come here to spend money to do spiritual communication.