Full-time workplace life service, "8-hour coffee" brings coffee and breakfast to the office

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With the improvement of the level of economic development in China, the black-collar group is growing day by day, becoming an important force in the market that can not be ignored. However, they who go out late and come back late in the morning from nine to five, for various reasons, fail to ensure a healthy and regular diet every day. According to relevant statistics, 46% of the people in the world do not eat late and eat irregularly.

The recent acquaintance of "8-hour Coffee" has focused on this part of the black-collar group, stopping to provide black-collar workers with full-time survival services around the workplace. Users can get a late meal delivered by "8-hour coffee" when they go to work late every day, including bread, eggs, milk tea and so on. At the late meeting of the company, pot-packed coffee and biscuits are also delivered to the door for everyone to enjoy. At 3 p.m., users can receive salads delivered by "8-hour coffee" or drinks such as coffee, yogurt, fruit juices and so on. When they get off work in the evening, users can take the cake delivered to the company and go home from work.

Founder Wei Feng told that the five-dimensional positioning of "8-hour coffee" includes people, goods, market, time and price. The person refers to the consumer, the goods refers to the product, the field refers to the consumption scene, the tense refers to the state consumed by the consumer every day, and the price refers to the price, and the "8-hour coffee" wants to attract the consumer at a low price that the consumer cannot refuse. Citing the viewpoint of product design "monarch, minister, and envoy" to interpret "8-hour coffee", coffee is "monarch", which will bring traffic to the project, and then have the ability to realize cash; the demand in the market is "minister", and late meal is "aide". There can be multiple ambassadors to attract customers.

The mind map of "8 hours Coffee" can be divided into foreground, middle stage and backstage. The foreground is mainly in the consumption scene, which is composed of water bar and its service personnel; the middle desk includes planners, service personnel and the entire supply chain system; and the background mainly refers to the operation and management system.

At present, "8-hour Coffee" has been stationed in many workplaces, such as high-end office buildings, enterprise parks, bank buildings, hospitals and so on, with more than 50,000 registered members. From 140 people in 10 stores at the beginning of the company to only 60 people in 14 stores now, the staffing efficiency is also improving from time to time.

Different from the previously reported Lao Coffee project, "8-hour Coffee" tends to attract consumers at a low price that users cannot refuse, making a very low profit on the basis of guaranteed cost. "8-hour Coffee" pays more attention to the creation of the consumption custom of users, so that a cup of coffee a day is no longer consumption, but a necessary custom for survival.

The founder told Lianyun.com that in the coming period of time, the team will attempt to grind products more deeply, to produce products that better match consumers' favorite products, while optimizing software and data, and to seek breakthroughs in payment and simplify payment links; work with cultural industry groups to build a store model that combines book bars with cafes.

The team is currently seeking round A financing, with a financing amount of 15 million and selling shares of 10%, mainly for team building and supply chain foundation construction.

Founder Wei Feng has 20 years of experience in the design industry and rich market experience.

Project: 8-hour coffee

Company: Wuhan eight-hour Coffee Restaurant Management Co., Ltd.

Official account of Wechat: i8hcoffee