[Malaysia quality] adhere to the traditional production of Nansheng coffee for three generations

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The various coffee products launched by Nansheng Coffee are very popular with coffee lovers.

"drinking coffee" has become an indispensable eating habit of modern people. with the progress of the times, consumers have higher and higher requirements for coffee. Nansheng Coffee is the oldest coffee brand in Malacca. It has always persisted in producing coffee in the traditional way and has become one of the most popular local brands among coffee lovers.

Different from other coffee brands, Nansheng Coffee, which has been founded for 79 years, insists on stir-frying coffee with hot charcoal, so that the original flavor of the coffee can be stronger.

Nansheng Coffee is now located in the shop of Qianlu.

Nansheng Coffee was founded by the late founder Jiang Zanxu in 1938 and passed on to his sons Jiang Zenghe and Jiang Cirui. Now it has been taken over by the third generation, Jiang Gongjie and Jiang Gong.

Jiang Zanxu, who came south from Xiamen, China, to Malaya to make a living, used to collect secondhand goods and stir-fried peanut sugar for a living. he was a complete layman in the coffee industry. With his usual business dealings with friends, Jiang Zanxu began to get in touch with coffee, and then opened grocery stores in black velvet Brazil and Yili in 1938, specializing in groceries and coffee, but only on a small scale.

It was not until 1952 that Jiang Zanxu's coffee business took off. After opening grocery stores in Dongjie Na and Horse Street, he moved to the existing location of Qianlu and officially became a business specializing in producing and selling coffee.

Operate in the way of speculation and sale

After moving into Qilu, Jiang Zanxu began to introduce machines and produce coffee in large quantities, and operated in a way that is now fried and sold, attracting many people in the neighborhood and in the state to come to buy coffee. Nansheng Coffee has also become one of the coffee brands in the inner streets of Malacca.

In 1970, Jiang Zanxu's sons Jiang Zenghe and Jiang Cirui began to take over, taking the coffee business created by their father to another peak. Nansheng Coffee now not only produces its own brand of coffee, but also produces coffee for other merchants.

The successors of the second and third generation of Nansheng Coffee are Jiang Zenghe and Jiang Cirui from the front row from the left, and Jiang Gongzheng, Cai Meiling and Jiang Gongjie from the left in the back row.

The company's production line, which currently employs 12 people, is available in supermarkets and grocery stores as well as in the old Qilan Law store.

Jiang Gongjie, one of the third generation leaders, said that drinking coffee is good for health. Coffee has the effect of relieving the intestines and can help people prevent bowel cancer.

He said that the company has always adhered to and followed the founder's secret recipe for making coffee, including purchasing coffee beans, drying, shelling, fermenting, stir-frying coffee beans and grinding them into powder. in particular, the process of stir-frying coffee is the use of charcoal.

He pointed out that the company's existing market is mainly local, and the customer base is also showing signs of getting younger, because today's young people attach great importance to and love natural and authentic coffee.

Its three brands cater to different customer groups

The coffee produced by Nansheng Coffee is mainly black coffee and pure coffee. At present, there are three brands, including student card, striker card and Flying Fox brand, to meet the needs of different customer groups.

Both the student card and the pick-up card were launched during Jiang Zanxu's management period, and the student card was mainly based on the Chinese market, while the economic brand was mainly launched by the coffee shop industry, while the later Flying Fox card was mainly launched in the Malay market.

Jiang Zenghe explained that the reason why his father used students as his brand at that time was because his father did not go to school, but he longed to study, so he launched a student card, while Flying Fox used animals as a brand and logo to cater to the Malay market.

Nansheng Coffee has always been a student brand.

He said that the domestic coffee market is highly competitive, and there are at least 20 large and small coffee manufacturers in Jiazhou alone, so launching different brands of coffee is a market strategy, and different brands specialize in the market of different customer groups in order to get a piece of the huge coffee market.

Push-hang ear coffee bag is easy to carry

It is difficult to start a business, but it is even more difficult to keep a business. after Jiang Gongjie and Jiang Gongzheng took over, they still adhered to the secret recipe left by their father-in-law to produce coffee and added new elements to open up a new path.

Jiang Gongjie said that the increasing public demand for coffee has made the coffee market very competitive. In addition to traditional coffee merchants, large chain coffee shops and small cafes have joined the encirclement. The company aims to make it more convenient for customers to drink better quality coffee in the future.

Nansheng Coffee has launched a new hanging-ear coffee bag, which is very popular.

For example, the future trend will be an era in which everyone can drink coffee anytime, anywhere, so the company launched a hanging-ear coffee bag last month, which is very popular with consumers. He said that hanging-ear coffee bags are easy to carry and can be enjoyed immediately as long as they are hung from a cup and poured into hot water, allowing consumers to enjoy mellow coffee in the simplest way.

Jiang Gongjie revealed that hanging-ear coffee bags are very popular in foreign countries, but they are very rare in Malaysia, so the introduction of this new element can boost product sales and provide a fresh feeling to the market.

He said that the strong competition in the coffee market, coupled with the devaluation of MYR, has led to a rise in the number of coffee beans imported from countries around the world, and the cost has increased, while the coffee industry needs to strive for excellence and win with quality and word of mouth, so it is not easy to stand out from the crowd.

[Nansheng Coffee]

Founding year: 1938

Founder: Jiang Zanxu (late)

Main products sold: black coffee and plain coffee

Its brands: student card, husband card and Flying Fox card.