Cross-border cooperation or random splicing, how to deal with cross-border cafes from design analysis

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I do not know since when, cafes are no longer the monopoly of chain brands, it is synonymous with minority / independence, especially in first-tier cities such as Shanghai and Beijing, where individual cafes are opened on all streets. The cultural value of these cafes is highly developed by shopkeepers, with a strong personal style of shopkeepers, different shopkeepers. Unreservedly integrate their different cultures / past experiences / working backgrounds into their own cafes, which no longer sell a cup of coffee, but a pool of emotions, and young people are more willing to get close to such cafes.

The high degree of relevance of the cafe itself makes it seamless with any industry without a sense of violation. At the same time, unlike other catering industries, it does not have a high threshold and relatively low capital and labor costs, which makes it easy to try. Painters can open cafes, sell paintings and release exhibitions at the same time. Travel enthusiasts can open cafes and sell their trophies in the pavilion. Even if they are slow to sell, they also make the soft outfits of cafes strange and interesting, make guests novel, and become a gathering place for photography lovers. Can you think of any industry stores that can't be combined with cafes? Absolutely not!

Cross-border cafe is the product of cultural complex, and its beginning is interesting and beautiful, but when this model is excessively copied and used by unknown businessmen, its result will be miserable. While the high-quality spiritual culture of cross-border cafe itself will be eroded, the owners will also face the failure of interests in a down-to-earth manner in the exchange and discussion with Shanghai Senzhi Space Design (MINGSDESIGN). They shared the key points of cross-border cooperation.

Make clear the proportion of main and sideline.

Since it is cross-border, it must be a coffee shop + A, or even a coffee shop + A coffee shop. Then the business proportion should be determined in advance and fed back to our space design, which is not only the appearance presentation, but also the confirmation division of the actual use function; you can't simply and rudely smash a cafe bar into the store, consider connecting its operation line with other businesses, rather than interrupting it.

Cross-border cooperation between clothing brands and cafes completed by MJSTYLE and MINGSDESIGN

The offline clothing experience store cannot use the yellow light source commonly used in the coffee shop itself, and the dark light will hinder the customer's first willingness to choose and buy clothes; the bar and seat settings of the cafe can not interrupt the customer's shopping route. increase customer fatigue; consider the gap between the coffee area and the clothing area to prevent food from damaging clothing In this way, MINGSDESIGN has determined the design idea of the return and tolerance of the central pavilion. The business area of the cafe is located in Nakajima, so that the customer's moving line will not be interrupted. At the same time, the rest area of the cafe can be seen from all angles, even the first-time guests will not ignore it. The clothing area still uses bright lighting, while the area of the cafe uses a yellow light source and a point light source to emphasize the sense of area; the partition is half-waist or done with green plants / furniture, without stiff walls, the space is more free and open, but there is also obvious area excess.

Fully consider the integration of business and the way of presentation

Jiyuan Cafe is a cross-border innovation of Shanghai Dandou Home, making use of the scene characteristics and consumption pattern of the cafe to create an offline furniture experience life hall.

Maximize the use of Dandou's own furniture items for design and decoration, fully integrate the furniture into the cafe, do not set up the product sales area, blur the concept of furniture display, and directly enter the feeling stage of use. enable customers to complete the product experience in the most relaxed situation; not only that, but also expand the audience and increase brand exposure

For MINGSDESIGN, the difficulty of designing such a cross-border cafe lies in such a fully permeable blending mode, which requires a full understanding of the main products, furniture style / texture / color / size, and the design of the wall and floor seems to need to be weakened. In fact, it takes more thought, not only to blend with different styles of furniture, but also to form an invisible unified carrier. So that the content is rich without being too cluttered and oppressed. The setting of the light source is also particularly important, not too dark, can not see the product details, can not be too bright, break the overall atmosphere of the cafe, the use of point light is maximized here.

No matter how cross-border it is, MINGSDESIGN says that design companies must first consider the industry attributes behind the cross-border, as well as the business ideas of the shopkeeper, and only understand the nature of the business to complete the real cross-border design; just mechanically put the functional modules of the coffee shop into other stores, then it is really just more sinks / more coffee machines / more refrigerator display cabinets.