Coffee book recommendations| From cup to seed Want to open a cafe?

Reason for recommendation

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

As long as you can make delicious coffee, can you open a successful coffee shop? This is a Coffeeholic romance and a comprehensive guide for those who want to run a coffee shop!

Napoleon's chief diplomat Taleeran once praised coffee: "as black as the devil, as hot as hell; as pure as an angel, as sweet as love."

This is the charm of coffee!

Obsessed with the charm of coffee, he gave up a stable job in order to build his dream coffee shop, mortgaged his house, traveled around the world to more than 40 countries, visited cafes and coffee farms, and consulted Japanese coffee workers on brewing skills. From having to work part-time to make ends meet, to customers, rain or shine, to report, revenue doubled!

Let the aggressive barista tell you the secret of running a popular community cafe!

[features of this book]

◎ 's round-the-world tour with coffee as its theme

Follow in the author's footsteps, visit cafes and coffee farms around the world, see a variety of brewing and drinking methods, and experience the strange coffee culture!

◎ 's advice to those who want to run a coffee shop

Coffee is delicious, but why doesn't it sell well? Is decoration really more important than coffee? If you also want to build your own dream cafe, you can't help but know these business tricks!

◎ 's secret of hand flushing in popular cafes in Seoul

The author, who describes himself as a "coffee missionary", is of course unselfish about his cooking secrets! From the equipment, water temperature and other basic, to continue to exercise the method of improvement, complete and open!

Author's data

General meeting

A barista who strives to popularize welfare coffee.

I want to get closer to my favorite coffee and enter the world of coffee. Spent nearly two years traveling around the world in 55 countries, visiting coffee farms and cafes everywhere. He has participated in the Moroccan special of EBS's "World theme Journey", the coffee special of MBC "dissatisfied with zero" and the alternative coffee special of "SBS News". At the same time, he has been regarded as a topic figure in the coffee industry in South Korea and has been featured in media reports such as East Asia Daily, current Affairs Weekly and ECONOMY CHOSUN.

He once served as the barista review committee of the Korean Coffee qualification Evaluation Institute. At present, he runs a cafe with his own name as a sign in a corner of an alley in Mapo District, Seoul.

| | Article excerpt |

A cafe where people will come.

If I meet people who fail to run a coffee shop soon, I am sure to ask them a question: "what is the signature coffee in your shop?" Nine out of ten of them will answer like this: "I don't have any signature coffee. Occasionally someone will reply that he has a signature coffee, but if you look at his answer carefully, it doesn't represent the signature coffee in that store, it's just one of all the coffee items.

A common feature of bad cafes is that they often write a wide variety of items on their menus in hard-to-read fonts, including fresh juices, sandwiches, ice creams, cookies and even congee. Although they may think that if there are many items on the menu, they can attract guests with varied preferences, but this is just their wishful thinking, and the real world is not as simple as they think.

Simplify menus and lower prices

People who have been to famous snack bars should know that their menus are usually very simple. In order to make it easy for everyone to read, a small number of dishes are written in large fonts, but they will concentrate on these dishes, but the guests have come a long way to eat their signature dishes. Famous old shops such as oxtail soup, snow thick soup, achyranthes bidentata soup and stewed chicken soup are so famous that they are famous for only one signature dish.

What factors do people consider when deciding which cafe to go to after lunch? Most of them will decide which coffee shop to go to according to their favorite coffee items, such as "the ice drop coffee in that shop is mellow and delicious", "the coffee latte in this shop is really delicious", and "the American coffee in that shop is both refreshing and without the bitterness that is hard to swallow." Therefore, the signature coffee should give people a clear impression.

Eating and drinking coffee are not the same thing.

People's understanding of eating is: "eat three meals on time" and "eat every meal well". Eating is an important event for a healthy life, so even if the price is a little expensive and the popular restaurant is a little far away, you will not hesitate to take the time to go there.

But coffee is different. I've never heard of anyone who spends 4,000 to 5,000 won on a cup of coffee at a time, or drives for more than 30 minutes just to drink a delicious cup of coffee.

But now times have changed, and I don't think this phenomenon is just a fad. As more and more people like coffee, the price of coffee should be adjusted. In my opinion, the reasonable price of American coffee is between 1500 and 2500 won, while the coffee latte is about two thousand to 2500 won. Of course, this price does not apply to bookstore coffee or other cafes that provide a wide and comfortable space.

In the next two to three years, I think that except for a few well-known cafes, other shops that sell coffee at high prices will be rejected by customers, and it is not easy to survive in this market. If you are currently running a coffee shop, please think deeply about reducing the price while improving the quality of your coffee.

Say hello to the customer.

Communication with customers may not lead to a significant increase in income, but failure to communicate may lead to a reduction in income. No matter how delicious the coffee is, if the boss or staff is not kind, they will not be able to communicate effectively with customers, thus reducing sales revenue. In addition, female friends account for the majority of the guests who will come to the cafe, so please be sure to improve the problem of unkind attitude and poor communication.

In my experience, when a regular customer changes his hairstyle, I will say to him, "the new hairstyle suits you very well." "and I will also say to the guests I haven't seen for a long time," Why haven't you been here for a while? "A few simple words can make customers feel my attention and concern.

The ancients said, "A good word is worth a thousand debts." "in fact, a few simple conversations with customers are enough. Please don't forget.

So that people who don't drink coffee can find a place to stay.

In the previous content, it was mentioned that the menu should be simplified, but there is an important point that cannot be ignored. For those who do not drink coffee, be sure to include one or two delicious non-coffee drinks on the menu. Because if three or four friends go to the cafe to chat, there must be a friend who doesn't drink coffee.

I added green tea latte and hot chocolate to the menu of my cafe. To my surprise, many people came to visit for these two drinks.

One of the guests asked me, "could you tell me which brand of green tea powder is used in the cafe?" "and I told him the brand. A few days later, the guest came again, and as soon as he entered the door, he asked me, "obviously I use the same brand of green tea powder, but the taste is different from what I drink in the store." "

Although the guest does not drink coffee as usual, he visits at least twice a week just for a cold green tea latte.