Coffee shop operation | how to calculate the material cost and improve the operating profit?

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The entrepreneurial style of the cafe still blows on and on, and almost every week different people ask the editor: editor! Editor! I want to open a coffee shop. What should I do?

However, what they do not know is that there are often some librarians and shopkeepers asking the editor another question: business has been bad / bad recently, what should be done?

So, you can't be a barista just because you like coffee, and you can't open a coffee shop if you can make coffee.

If you want to open a coffee shop, or if you want to run your shop well, you must first learn to do accounts. The cafe owner may not be able to make coffee, but he must be able to do accounts. Only through the most real data can you find out the real situation in your store and make salvage adjustments.

What is the material cost?

The so-called material cost mainly refers to the sum of the cost of materials that can produce benefits in the business process, such as the raw material cost of food and beverage production, the direct retail cost of goods, the cost of all kinds of packaging, and the cost of all kinds of cleaning products used in the store. If your monthly sales income is about 30000 yuan, and about 10000 yuan is spent on the material cost that generates this part of the income, then your material cost rate is 33.3% (10000 / 30000).

Material cost ratio for coffee industry

In the coffee industry, the material cost ratio should generally be controlled between 30% and 35%. If your costs are higher than this ratio, say 40%-45%, then your business is hard to make a profit. Usually, 1/3 of your turnover is your material cost, 1/3 is your labor cost, and the remaining 1/3 of your turnover is your profit after paying various expenses (such as rent, insurance, equipment maintenance, equipment depreciation, etc.).

Do you still think coffee shops are profitable?

Is it necessary to control the cost of materials?

First of all, you need to know your net material cost or idealized material cost over a certain period of time (usually in monthly terms). Second, you need to be able to calculate your real material cost during this period. Only after you really know your net material cost and the real material cost, can you know whether there is a material cost control problem in your business process by comparison.

Your goal should be to make your real material cost as close as possible to the ideal material cost, of course, you can never achieve the two values are exactly the same. If you do, then your business is perfect and no one can surpass, that is to say, there are no minor mistakes, no loss or waste in the business process. Trust me, it's completely impossible.

Error between actual material cost and net cost

Usually the difference between the true material cost rate and the net cost rate is between 1% and 1.5%, which is acceptable. For a turnover of 30000 yuan, if the deviation is between 1% and 1.5%, it means that about 300-450 yuan of cost is caused by error, loss or waste, which is equivalent to about 10-15 yuan wasted every day.

Just look at the numbers, this seems to be a lot of money, but if you consider some accidental mistakes every day, or just some coffee powder spilled every day, and some snacks that have been placed to the expiration date, but sell at half price, or simply let your employees eat them, or throw them away, then 10 yuan is really not a lot. But if your actual cost of materials differs from your net cost of materials by about 3%, or even 4 or 5%, then you need to pay attention, because if the monthly cost loss reaches 1500 yuan, that is, nearly 50 yuan per day, it means that you may have some serious mistakes in your business, and you must correct or modify them.

How to calculate the material cost?

To calculate the exact cost of materials, you first need to calculate the exact materials and costs of each product you sell. For those items that you buy directly and only retail, such as various coffee utensils, ready-made cakes, bottled drinks, etc., these are easier to calculate. For those items that you only buy raw materials and need to be further processed, it is more cumbersome to calculate.

Take Starbucks as an example to calculate the cost of a cup of coffee

Starbucks Hot drink:

Small 230ml about 8 ounces

About 12 ounces of medium 350ml

Large 479ml about 16 ounces

About 20 ounces of oversized 590ml

Take a 12-ounce medium cup of coffee as an example:

Double espresso

Coffee beans 60 yuan / pound / 40 cup single espresso = 1.5 yuan / serving espresso x double portions-3 yuan

Milk

11 yuan for a box of Weiji milk, you can make 5 lattes, and each cup of coffee is 2.2 yuan.

Other accessories (including paper cup lid, napkin, paper tray, plastic bag, etc.)-1.3 yuan

Total raw materials-6.5 yuan

Calculate monthly net material cost

Once you have calculated the net material cost of your product sold, you can calculate your monthly net material cost. You simply multiply the sales by the corresponding net material cost and add it up. You now have a monthly net cost of materials that will ultimately generate your sales if your operations and operations are free of errors and waste. If you divide this net cost by your monthly sales revenue and the percentage is higher than 35%, your product is underpriced and needs to be raised.

Now that you know the net cost of materials, you need to calculate the actual cost of materials in your business. To calculate the actual cost of materials, you need to calculate the amount of consumables for a month, which includes all the foods you sell directly, production materials, various takeaway cups, other consumables (including cup lids, napkins, paper plates, plastic bags, etc.), as well as various cleaning supplies such as hand sanitizer, cleaning agent, coffee machine cleaning powder, etc. If your store also sells travel mugs, various gadgets, music CDs, cultural shirts, etc., the cost of these items is also included. If some items are only partially used, then the proportion calculation used will be fine.

Calculate the total actual cost of consumables

Make a list of all the items used and classify them, beverage category, food category, and so on, supplies, paper cups, and so on. In this way, you can see not only the sum of the actual cost, but also the itemized cost of all kinds of items. If there is a problem with your total cost, then you can find out at a glance which part of the problem.

You multiply the number of different items by their unit prices, and then add them up, and you can easily get the total actual cost of the items consumed in your store.

To control the amount of supplies in the current month, you first need to keep a detailed record of all your new purchases this month. In order to keep a better record, you can set up a ledger and include the corresponding purchases in different columns. In this way, you can not only record the total amount of goods purchased, but also know at a glance the amount of different materials you buy. At the end of the month, you only need to add up the contents of different columns to get the total amount of new items purchased this month.

Finally, calculate the material cost rate.

With the details of the list and the details of the purchase list for the current month, you can easily calculate your actual material cost for that month, and then divided by your sales, you will get your material cost rate for the current month. the formula is as follows: previous balance + current purchase volume-final balance = material cost / sales = material cost rate.

By classifying, you will be very clear about the amount of each item, and then divide the used materials by the sales directly generated by these materials, and you will get the proportion of the cost of each item to the sales. if you add up all project costs and divide by sales, you will get your material cost rate for this month. Of all the items, the only materials that do not directly affect sales should be all kinds of cleaning materials.

By comparing the ideal material cost with the actual material cost, and then through the detailed list of materials, you can easily see the problems in your business process, and then you can make targeted corrections and adjustments.

However, is it certain that if you learn to do accounts, you can bring the dead back to life? Save the store from the plight or make sure the new store is prosperous? Make a lot of money?

You gotta be kidding me! I didn't say that.

Experience from veteran drivers

one

Not afraid of vulgarity, just afraid of the cold!

At the time of your opening, you should prepare all the publicity strategies, create a hot scene and start a free product tasting. Such activities can be to entertain their own friends, so entertain friends and make a popularity, the more sensational the opening, the better, not afraid of vulgarity, afraid of the cold!

two

I would rather give a gift than give a discount

Since your order is small, why do you want a discount? Isn't this even more about lowering your own unit price? What we need to do is to pick up the unit price and implement the strategy of killing one by one. To make a set meal, steak, salad, soup, coffee and dessert are listed at a price of 68 and 98, depending on your cost. The set meal must be super affordable, so that customers feel that they can regret it for three days without ordering the set meal. Since the guest came to your store today, it shows that he has already prepared to spend a certain amount of money, so take out his money with the most tempting thing.

three

The waiter is the point! The waiter is the point! The waiter is the point!

The waiter is the point! Business is bad, even if you lay off your wife, you can't let an excellent waiter leave. They are at the forefront of the battle. "Sir, did you order a cup of cabbage? Then you can take a look at our new afternoon tea set menu, which can be paired with a cheesecake with the Cabo you want, and the price is only 10 yuan more than your single order. "if it were me, I would never stand a sweet-looking girl." the girl with a gentle voice recommended it to me for 10 yuan. !

After eating the cake and coffee, the waiter will take the initiative to empty the plate and smile again. "would you like to order another ice cream, sir?" Our ice cream is imported from Italy, 25 yuan for three balls, you can also taste it with this beautiful sister "and hang a charming smile again." Grandma, 25, can also taste together, today is to go on a blind date, just to pick up this topic to tease. Buy! Look how important it is to be a lovely and excellent employee.

four

Buy a set meal for Porsche!

Since he is already losing money, why not make his loss a little more meaningful? I think it's a tragedy to open a shop every day. Now that it's already tragic, do you care about more tragedies? Why not get to the bottom of it. Grandma's! Today, the whole beer is worth 1 yuan a bottle. Free tasting of new coffee! Buy a set meal for Porsche! Since it's an activity, let him give it a boost. To open a shop is to play. If you find a way to have fun, the customers will have a good time. All activities should be customer-based, and if you don't think it's worth it, who will come? Will you drink beer for 1 yuan? I will!

Summary

There is a good saying: money is always saved, but earned. Teach you to calculate costs, just to facilitate management, improve operations, in order to increase the profits of the store, mainly rely on open source, rather than cutting expenditure.

Finally, I would like to advise all of you who want to open a shop but have not yet opened a shop to buy a calculator and calculate the account carefully. Friends who have opened a shop, sum up their own business situation, think of ways to earn more money is the last word.

Never open a shop with the idea of no profit or loss. All coffee shops that do not make money are immoral.