Can you open a coffee shop if you don't know coffee? coffee shop management philosophy

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

What should be paid attention to in the management and operation of the coffee shop?

It's easy to open a coffee shop, as long as you have a budget, but it's hard to run a coffee shop, and it takes many subtle conditions to succeed (saying that success is too serious, because it's hard to survive or break even. In today's first-tier cities), because there are many expenditure items and more upfront investment, it is difficult to maintain the profit and loss balance with a few items of expenditure, and those with insufficient funds should be more careful. The order of the items to be decided first for the cafe is as follows:

First, the type location of the store:

a. Type: pure business cafe or light meal cafe, compound bar or personality cafe.

b. Price: parity, medium price or high price, there should be a clear price positioning.

c. Service mode: self-service, semi-self-service or full-service or leisure catering and entertainment.

d. Orientation of host and guest groups: business people, office workers, families, students, tour groups, art salons.

Second, menu determines: let the bar design, kitchen equipment and machine positioning on the basis of consideration.

Third, estimated turnover: set turnover, passenger unit price, number of seats, economic scale.

Fourth, profit and loss analysis:

a. Understand the affordability of rent.

b. Material cost ratio.

c. Other cost analysis.

d. The gap between the rate of return on investment and the expectation.

e. Set a ceiling on the amount of investment.

f. The return period of the investment.

Fifth, site choice: learn about the business status of the same location cafe and choose a location that is better than that of other stores.

VI. Design: select a suitable store site according to the upper limit of investment

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

A good port and an appropriate location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate point, the success rate of operation is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

Excellent coffee in the cafe, the composition of coffee must be very strong, no matter which kind of coffee, if the price is on the high side, or the coffee quality is poor, the composition is not complete, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase fixed customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.

Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

The most direct thing about excellent service is that when waiting for guests, the service staff of cafes should have elegant posture, pay attention to clothing, make-up and other appearance; when receiving customers, they should have appropriate expressions and attitudes. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.