The way of coffee shop operation, what are the misunderstandings in coffee shop management?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The way to run a coffee shop

First, to be stable, do not lose: mainly refers to regular customers and shop assistants, as franchisees, in the treatment of regular customers must use true feelings. To serve with the feeling of friends, you can give small gifts during the holidays and keep in touch with regular customers as much as possible.

Second, we should fight a value war, not a price war: when franchisees operate coffee and bean shops, they must not get caught up in price misunderstandings, and when necessary, they can consider accumulating awards and giving gifts to promote sales in disguised form.

Third, to create a famous store, do not destroy your reputation: if you do not insist on doing it at a discount, the franchisee should consider the long-term development of the store and not just look at the immediate interests.

Fourth, want famous brands, not miscellaneous brands: to find a good coffee bean brand, there is a guarantee in quality, price and service, product promotion can also keep up with, and the supply of goods is also enriched.

Fifth, monopoly, do not sell randomly: because monopoly can form the habit of targeted consumption and a fixed customer base, service can be guaranteed, and profits can also be guaranteed. If it is sold indiscriminately, such as selling popsicles, clothes and shoes in a coffee and bean shop, it is obviously a mess, and customers will be lost over time.

After reading the above tips on how to run a coffee shop, do you have confidence in how to open a coffee shop? In short, open a coffee shop to start a business must not be taken lightly, to fully master certain knowledge and skills, the only way to truly achieve entrepreneurial success.

For a novice entrepreneur with a certain amount of capital, opening a coffee shop is undoubtedly a very good choice, but from location, decoration, personnel, management and other things are difficult to solve, big and small things are problems. The author found that Italian espresso coffee shop to join the chain brand has very outstanding achievements at this point, from location to business has a complete set of system.

What are the misunderstandings in the management of coffee shops?

First, the theme orientation is not prominent and lack of brand culture.

The domestic coffee market is not big, because not many people often like to drink coffee, although more and more people open coffee shops, but business is not good. From the perspective of domestic cafes, they are all themed or literary style cafes. From themed cafes, they are not much new, and they float on the surface, failing to convey the theme culture in depth. As a result, people do not want to come again. And the literary coffee shop is similar, the decoration style is similar, and to the consumption level is quite high, naturally it is difficult to gather popularity.

Misunderstandings in the operation and management of domestic coffee shops

Second, the coffee quality is uneven and the price is on the high side.

Because the price of high-quality coffee will be higher, which makes drinking coffee a very petty bourgeoisie thing. In fact, we understand that a cup of coffee worth dozens of yuan is not a good coffee on the market, but some people need coffee in their work and life, which proves that there is still a great demand for people-friendly coffee. However, we go to see that the quality of coffee sold on the market is different, and the price is also very different, which gives consumers a certain impression that either the quality of coffee is poor or the price of coffee is too high. therefore, the prerequisite for us to open a coffee shop is to investigate the local consumption level, and it is easy to fail if we open a shop blindly.

Misunderstandings in the operation and management of domestic coffee shops

Third: lack of innovation, blindly sell feelings

Many cafes mostly have dozens of brands of feelings, and have a bit of retro style, but they are lack of innovation in their drinks, so they can't launch suitable products at every stage and can't retain consumers. Second, will not keep pace with the times, learn the means of marketing and network marketing, to do publicity activities for the coffee shop, broaden the popularity of the coffee shop. Innovation is the most important point for a product or even a store to embrace vitality, and the times will give it meaning and value. So it is rare for a store to innovate and inject a steady stream of new energy.

Misunderstandings in the operation and management of domestic coffee shops

So first of all, we should carefully choose to open a coffee shop, because there are not many profits. The second is to learn how to operate and manage. If the store is opened in a busy city, if you don't take good care of it, no one will care about it. Therefore, in the process of operation and management, we should try our best to avoid these misunderstandings and master the right way to open a coffee shop.