How to choose the management orientation of the coffee shop? it is very important for the coffee shop to investigate the crowd.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The business orientation of the coffee shop is well chosen.

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

The most direct thing about excellent service is that when waiting for guests, the service staff of cafes should have elegant posture, pay attention to clothing, make-up and other appearance; when receiving customers, they should have appropriate expressions and attitudes. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.

What should be paid attention to in the management and operation of coffee shops?

It's easy to open a coffee shop, as long as you have a budget, but it's hard to run a coffee shop, and it takes many subtle conditions to succeed (saying that success is too serious, because it's hard to survive or break even. In today's first-tier cities), because there are many expenditure items and more upfront investment, it is difficult to maintain the profit and loss balance with a few items of expenditure, and those with insufficient funds should be more careful. The order of the items to be decided first for the cafe is as follows:

The type case positioning of the store

Type: pure business cafe or light meal cafe, compound bar or personality cafe.

Price: parity, medium price or high price, there should be a clear price positioning.

Service mode: self-service, semi-self-service or full-service or leisure catering and entertainment.

Orientation of host and guest groups: business people, office workers, families, students, tour groups, art salons.

Menu determines: give consideration to bar design, kitchen equipment and machine positioning.

Estimated turnover: set turnover, passenger unit price, number of seats, economic scale.

A good port and an appropriate location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate point, the success rate of operation is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

Excellent coffee in the cafe, the composition of coffee must be very strong, no matter which kind of coffee, if the price is on the high side, or the coffee quality is poor, the composition is not complete, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase fixed customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.

The key is to inspect the crowd in the operation of the coffee shop.

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening cafes. So if you want to investigate the target population, you can open a coffee shop.

The right place.

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so we should pay more attention to the choice of location, which will be the starting point for the success of opening cafes.

Excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops. Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

Coffee shop management philosophy to achieve "four characteristics" of guest service

Decompose the "personality, initiative, quickness and subtlety" in the service process into all positions in all departments, not only the front-line departments such as the front hall, floor, restaurant and security department have four sexual standards, but also engineering, kitchen, finance and other second-tier departments also have four sexual standards, extending meticulous functions to every position in the restaurant.

Coffee shop business philosophy: personalized service. This year, on Valentine's Day, the restaurant prepared a rose and chocolate for every couple in the chain as a Valentine's Day gift. To the satisfaction of the guests. This kind of special personalized service is not only a test for the western coffee restaurant, but also a kind of training for the brand.

You can choose to open your own shop, or you can choose to join in to open a shop. Of course, the opening fee is also different for different choices. How much does it cost to join and open a coffee shop? Today I'm going to tell you the composition of various fees to help you better calculate how much it will cost to open your own coffee shop.

In first-tier cities, high rents and high-risk features deter many investors. In fact, in second-and third-tier cities, coffee shops have a broader space for development. As a result, many investors turn their attention to second-and third-tier cities.

If investors choose to join the model to open stores in second-and third-tier cities, then the scale of the store must be strictly evaluated. In general, franchise headquarters will choose a variety of modes for investors to choose. The general operating area is under 500m2, the investment brand franchise fee is about 88000 yuan, the franchise fee of different brands will vary, the brand deposit is 20,000 yuan, and the expected investment payback period is 8-12 months; if it is a flagship store in the Chinese market, the operating area is above 500square meters, the brand investment franchise fee is 108000 yuan, and the brand deposit is 30,000 yuan. The investment of other franchised brands fluctuates slightly above and below this standard.

How much does it cost to open a coffee shop? The investment scale of leisure coffee shops is relatively small. The size of the store is about 80 square meters. How much is the most appropriate price for the store? there are 2 or 3 clerks in the store. The drinks served are mainly coffee, with a small amount of dessert and pizza. The upfront investment ranges from 300000 to 400000 yuan. Therefore, for investors, coffee shops do not have to follow a fixed model, leisure coffee shops may be a good choice. Of course, the key is to choose the location and find your target customers.