This cafe has made three times its profit after 20 months of "unofficial business". The secret is …...
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )
Coffee originated in Africa and was brought into Australia by European immigrants after the war. With the rapid development of Australian coffee culture over the past few hundred years, coffee is no longer a stimulant for Australians to work, but a common way of life. After ordering coffee, the waiter in an Australian cafe asks,"What is your name?" This is so that when guests pick up their meals, they can call out their names directly instead of "treat you like a number", which is really warm.
But what if you mispronounce your name or your name doesn't match your face when there are too many people?
If there's a problem, we have to figure it out, right? A cafe in Sydney CBD also encountered this "industry disease", cafe owner Cropley found after buying the cafe to open, the first day he could not remember the name of the guest, after a week can not remember, after a month still can not remember. So Cropley came up with a solution-using facial recognition systems. Unfortunately, most of the facial recognition systems on the market are designed for security functions, which are too powerful and expensive.
So Croplilla came to his good friend, IT geek McLean, and spent nearly two years designing a facial recognition software called Noahface. The cafe scans customers 'faces with cameras linked to counter operators, and Noahface software's biometric technology quickly identifies each person's facial features. That way, cafe staff can use software to identify customers, remember their coffee choices and quantities, and easily track orders. Enter the relevant data into the database of the cafe, and by the way, give regular customers a cup of gifts at the appropriate time to cultivate customer viscosity.
To protect privacy, guests can also choose whether to voluntarily record their characteristics in a database. So far, none of their Sydney customers have refused. Cropley says he can memorize the names of his regulars after they are recorded, resulting in a nearly threefold increase in revenue.
People come and go in cafes every day. Remembering customers 'preferences and names is definitely a test of memory, but inventing a simple and applicable software can solve this big trouble and bring good benefits.
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