Starbucks will open an ultra-luxury Roastery store in Chicago

Roastery Seattle store interior, which is the inspiration for Chicago's flagship store. Photo Source: Jiayue Yang
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Starbucks plans to open a large luxury store in Chicago. On Wednesday, the coffee giant announced plans to open a four-story Roastery coffee shop in Chicago in 2019, with a total area of 43000 square feet (3994.8 square meters). It will be Starbucks' third Roastery coffee shop in the United States (and another will open in New York in 2018), offering indoor roasted coffee, specialty drinks (such as cocktails) and handmade food baking. Currently, Starbucks opened only one Roastery coffee shop with Seattle, Washington at the end of 2014. The success of the store has also led Starbucks to plan to open Roastery coffee shops around the world.
Now let's take a look at Roastery Cafe in Seattle, which is the inspiration for Chicago's flagship store.

Seattle's Roastery Cafe is only nine blocks away from Seattle's first Starbucks, which is eye-catching. It is worth mentioning that the logo of this store is a circular mermaid, Starbucks classic green mermaid logo is hard to find here.

When you walk into this store, you will obviously find that it is very different from the average Starbucks store. The glittering container is filled with freshly roasted coffee beans, ready to make a delicious cup of coffee.

A few feet away is a small roaster for roasting coffee beans.

Inflatable pipes carry coffee beans from the roaster to containers, coffee pots, and bags where Starbucks stores coffee beans around the world.
At the Roastery Coffee Shop, you can have a chance to see the whole process of coffee making and how the unroasted beans turn into a cup of coffee step by step.

All the precious Starbucks collection beans are made in the Roastery Coffee Shop and then sent to store stores around the world for sale. In addition to going to Starbucks Collection stores, you can also taste classic coffee at Roastery & Tasting Room here.

In Roastery, the menu is also different. On the restaurant's menu, you can find iced coffee-a delicious coffee made by adding ice cubes and brown sugar syrup to espresso.

Cold extract coffee, which was popular in more than 500 regions last summer, was first launched here and quickly became the most popular drink here.

Cold drinks are also the main business of Roastery. In addition to a variety of cold drinks, you can also taste Alfjado, a delicacy that pours espresso on locally produced ice cream. The success of Avjiaduo here has led Starbucks to promote Avogadoto-flavored Frappuccino.
Another combination of ice cream and coffee became the most expensive delicacy on the menu, called Cold extract Coffee floating Ice Cream (Nitro Cold Brew Float), which cost $10.

In addition to new recipes, new methods of preparing coffee, such as tube suction, have been introduced. The tube suction method uses a vacuum tube to filter the coffee, and the coffee made by this method has a cleaner flavor than the coffee made by traditional cooking.
The service offered by Roastery varies according to date and season, depending on which coffee beans are roasted and what kind of coffee baristas and clerks want to experiment with that day.

In addition to selling coffee products, Roastery also sells a range of tools. Some tools are related to Starbucks brands and coffee, while others are entirely locally produced products.

Roastery also has a pizzeria run by Tom Douglas, the local chef in Seattle. There is also a library that has become a gathering place for people working in the area, such as employees of Microsoft and Amazon.
Visit Roastery to see the future of Starbucks-or at least the future it envisions. At the same time as the decision to open a Chicago store was announced, Starbucks also announced their plan to open six Roastery stores around the world.
The pictures in the article are from Kate Taylor/Business Insider.
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