[community experience store] interesting! Starbucks wants to open a coffee shop in your neighborhood.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Starbucks has opened stores in China by leaps and bounds in recent years, especially in large business districts and office areas, where Starbucks appears with a high frequency. As a coffee chain that focuses on the concept of "third space", Starbucks is committed to creating a relaxing atmosphere outside the home space and work space. In the past, a less rigorous perception was that Starbucks tended to be far from home and close to the company.

This perception may have to change from today, when Starbucks opened the country's first community experience store in the Jinxiu Chunjiang community in Panyu, Guangzhou. This is the first time that Starbucks China has opened a store in a residential area.

In the past 12 months, Starbucks has opened 1056 stores in China and the Asia-Pacific region. Starbucks' same-store sales in china grew by 7% in the third quarter of fiscal 2017, the same as the previous quarter and significantly higher than the u.s. and global average. China has always been Starbucks' largest and fastest-growing market. Starbucks has opened more than 2800 stores in more than 130 cities on the mainland, and Starbucks Splendid Chunjiang Community Store is also Starbucks' 500th store in South China.

Although it is a community store, the specification of this Starbucks does not feel like a convenient supermarket in the community as imagined. In terms of configuration and area, the positioning of this Starbucks is slightly lower than that of Starbucks Zhenxuan, but it is much higher than the average office Starbucks store. For example, there are white eagle semi-automatic coffee machines, hand-made coffee tables, and a large number of Starbucks black apron Coffee Master, which are only available in a few selected stores.

(White Eagle coffee machine)

There are exclusive benefits and some special drinks that can only be drunk here. The exclusive menu includes lemon sparkling ice Kenya, Bingqin fruit interesting herbal tea, honey pomelo matcha teacup, caramel coffee guanita and mango passion fruit tea guanita. There is no absence of air-cooled extract and all kinds of hand-made coffee.

It can be said that if you want to experience the various tastes of Starbucks, this Starbucks in the community is a good choice.

Because it is a community store, this Starbucks is even more relaxed than other Starbucks stores in the atmosphere, such as pet rope hooks outside, pet beds and pet drinking areas. after dinner, walking the dog, meeting friends, having a cup of coffee and working overtime in the evening can be said to be a very typical portrait of middle-class life.

And, one of the small colored eggs of this Starbucks is the dog claw pattern coffee pull flower.

Another difference of the Jinxiu Xiangjiang Starbucks Community Store is that the bar is obviously shorter, and the whole bar is 360 degrees around the island. Starbucks believes that this design can make it easy for customers and baristas to explore the fun of brewing coffee. In addition to the exclusive special drinks, there is also a Self-Drip hand brewing experience here, so customers can learn to make coffee by hand from a professional barista.

There is also a unique table delivery service that is not available in other Starbucks stores.

It can be seen that Starbucks China attaches great importance to the first community store in China: large area, good equipment, many tastes, excellent service and relaxed atmosphere.

Well, thanks to Starbucks, it provides a new place to escape from family life for those trapped in the so-called midlife crisis, and they no longer need to be trapped in underground garages.