If you want coffee to sell well, you have to learn how to add sugar and milk first!

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

I don't know how many people, like the editor, started the transition from packets of instant coffee to espresso, and then fell into the "pit" of hand-brewing coffee, and then couldn't extricate themselves.

Ahem ~ accidentally digress from the subject, today is not about the problem of burning money …...

Despite the growing strength of the "boutique coffee" movement, it has always advocated black coffee without milk and sugar, and "let the coffee speak for itself." But beyond reproach, consumers who drink lattes, cabs and other milk coffee still account for the vast majority of consumers after all.

Cruel truth: milk coffee is the most mainstream!

According to the first beverage industry data report released by "Ka Men" and "Meituan Dianping Research Institute" this year, American coffee without milk and sugar has almost fallen off the list; on the contrary, the combination of milk, coffee and sugar is the favorite of the majority of consumers!

So, wake up! For those with coffee signs, selling professional boutiques, selling feelings and atmosphere, or selling dessert snacks, don't forget to make your milk coffee first!

So how to choose the milk and sugar added to the coffee? What's the difference between full-fat and low-fat taste? How to choose sugar and syrup?

1

What kind of milk will taste right for coffee?

At present, the most widely used dairy products in the market are milk, and catering milk is mainly divided into two categories:

1. Preservative milk.

Baojiu milk for raw milk by high pressure sterilization or high temperature sterilization, the use of aseptic packaging, shelf life is 3-6 months, can be stored at room temperature.

2. Fresh milk.

Fresh milk is sterilized raw milk after cooling packaging, need to be refrigerated, shelf life is 5-7 days.

The brands of milk that can be supplied vary from region to region, so you can refer to the composition data of these brands to analyze whether your own milk is suitable. (the first five dairy products below are long-lasting milk, and the last six are fresh milk. ):

Photo source: CTI coffee, tea and ice cream

How to distinguish fresh milk from long-lasting milk?

Because of high temperature or high pressure sterilization, preserved milk can be preserved at room temperature for a relatively long time, while fresh milk needs to be kept at low temperature, and the preservation time is relatively very short, the overall price of fresh milk is higher than that of long-term milk, and the transportation cost is higher.

What is the different effect of fresh milk or long-lasting milk on coffee?

To know how to choose milk, we must first find out which ingredients in milk have an effect on coffee.

1. Fat.

Milk with higher fat content has a relatively better foam density.

The fat content of long-lasting milk was concentrated between 3.4~3.6g/100g, while the fat content of fresh milk was as high as 3.8g.

On the whole, the foam density and foam maintenance of fresh milk are better than those of long-lasting milk.

So, if you want a cup of mellow milk foam to pull flowers, choose high-fat milk.

2. Protein.

The higher the protein content of the milk, the stronger the "milk flavor". Milk with high protein and fat content will have a creamy flavor.

The protein content of fresh milk was lower than that of Baojiu milk as a whole.

So, if you want milky milk, choose one that is relatively high in protein, and vice versa.

3. Carbohydrates.

Milk with high carbohydrate content has a relatively high sweetness.

The carbohydrate content of fresh milk was higher than that of Baojiu milk, and the sweetness of fresh milk was higher than that of Baojiu milk as a whole.

So, if you want sweet milk, choose one that is high in carbohydrates.

2

What kind of sugar should be added to the coffee?

Do you really need it before you add sugar to your coffee?

In fact, a good cup of milk coffee does not need extra sugar, because in the ingredients of fresh milk, there is already a combination of natural lactose, lactose and coffee fat, which will magnify the natural sweetness, and the unsweetened latte is actually a relatively small burden on the human body, but if it is not sweet enough, or if you want to order a cup of mocha or caramel macchiato for a change, we should carefully choose what sugar to add to the cup.

Knowledge points:

In general, we add sugar to hot drinks and fructose syrup to ice drinks, mainly because of the solubility: sugar is not easy to dissolve in ice drinks, and syrup is easy to lower the drinking temperature of coffee.

In the part of sugar, consumers also have many choices, of course, the healthiest and zero burden choice is not to add it, but sometimes when we want to change flavors, or have a special physical condition, we can choose different kinds of sugars to meet the needs of the body.

1

How to choose syrup?

Flavor syrup OR monosaccharide syrup

When we choose to increase or decrease the sweetness of sugar, we mainly have two kinds of judgment, one is the flavor syrup, which will add flavor, and the other is the base syrup, which has no special flavor and only increases the sweetness.

For example, we can't remove sugar from vanilla lattes, because without syrup, the flavor of vanilla will disappear.

two

How to choose sugar?

White sugar OR yellow sugar?

In the part of granulated sugar, the common ones are white sugar and yellow sugar. in terms of sweetness, the sweetness of white sugar is more concentrated and dissolves faster; the sweetness of yellow sugar is more natural and the rate of dissolution is relatively slow.

How to choose what sugar to add?

In the part of flavor syrup, the common ones are cocoa, vanilla, caramel and hazelnut. Different kinds of espresso will add different flavor syrup. For example, mocha will add cocoa (chocolate) syrup.

The part of artificial sweetener mainly has sugar substitute and sugar ball, the main function of sugar substitute, in addition to low calorie, diabetes patients can also choose, because it is not real sugar, only sweet additives.

Sugar ball is commonly known as fructose, transparent and colorless, no special flavor, will only increase sweetness, and is usually used in iced milk tea, iced lattes and other drinks.

The company of a good cup of coffee in the afternoon is a good time.

Last

As a member of the catering service industry, our first consideration should be how to meet the needs of the market and consumers, and the second is to guide consumers' taste.

From the consumer's point of view, instead of letting consumers buy a cup of coffee that has been waiting for a long time, a small cup is expensive, and can't drink a single cup of coffee with a round flavor at all, it is better to honestly make a delicious and affordable latte. Finally, starting from the correct cognition and health concept, guide consumers to try to add less, low-burden black coffee.