A Taiwanese woman came to settle down in Beijing and opened a traditional Chinese cafe.

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When a Taiwanese woman opens a coffee shop in Beijing, she not only does not do as the Romans do, but insists on using all traditional Chinese characters, but also uses a copy of paper to attract local young people to patronize frequently.

Go to Beijing to open a cafe. Taiwanese women have dreams.

There are many cafes, large and small, as well as teahouses, teahouses and leisure clubs in Beijing. As early as 2008 statistics show that Beijing, a city of 21 million people, has more than 1600 shops named after coffee shops, plus a variety of coffee and dessert leisure places, a total of 4200.

Nine years later, there are more coffee shops in Beijing than in 2008, and the competition is fierce.

Li Xueli is a Taiwanese woman who graduated from the Chinese Department of Chinese Culture University in Shilin District of Taipei. she is a "good student" who loves Chinese and likes reading.

More than a decade ago, Li Shirley settled in Beijing. Unexpectedly, she was "very angry" when she bought a copy of the Biography of Buffett translated from the mainland, thinking that the translation was of poor quality. As a result, she began to run an online bookstore, specializing in selling the mainland and Taiwan versions of the same foreign language book for readers to choose from.

In Li Xueli's view, books translated into foreign languages are of better quality and the text is translated more accurately and fluently in Taiwan.

One day, she chatted with several friends and talked about what she most wanted to do right now. Unexpectedly, several people thought of the "cafe", so Li Xueli found a dilapidated courtyard in the hutong of an Dingmen on the North second Ring Road in Beijing. with this antique style, she decorated a small but warm cafe and named it "traditional Chinese characters".

The decoration of the shop is characterized by a strong "bookish style" and the "antique style" that can be seen everywhere.

Outside the shop, the white wall gray tile, green rattan black soil, simple and simple.

In the shop, old furniture is paired with sofas, chairs or benches and desks, and books are stacked around, making people willing to sit down quietly, read a book and drink a drink.

Unlike other cafes, all the books in Li Xueli's shop are translated from Taiwan, and there are almost no simplified Chinese characters in the whole store.

A clever idea makes guests fall in love with traditional Chinese characters.

"traditional characters" gives guests a conditional discount, that is, when the guests receive the menu, they will receive a post-it note with two or four traditional characters, the stroke order of these words, and the corresponding five blank boxes.

If the guest writes the corresponding traditional Chinese characters in the blank space when ordering, and there is no mistake, the store will give the guest a 10% discount.

A small idea to encourage people to use traditional Chinese characters unexpectedly became popular, making young people born and raised in the mainland like it.

A student studying at Peking University came here and said, "my generation can read traditional Chinese characters, but they can't write them." He said it was not to get a discount, but to "give people practical exposure to traditional Chinese characters and understand the order of strokes and writing is the biggest gain from coming to this cafe."

"traditional Chinese characters" have also attracted many foreigners to practice traditional Chinese characters, who like these square-looking characters very much.

In order to promote traditional Chinese characters, Li Xueli also invited Chinese students in the cafe to give lectures to share their research on the evolution of characters.

The cafe, run by a Taiwanese woman in a remote hutong in Beijing, opens a window for people to learn about traditional Chinese characters in the quiet corner of the city where simplified characters are used.

In the busy city, it attracts many modern people in the hustle and bustle to be able to slow down to learn traditional Chinese characters. This charm may come from the memory of Chinese characters in their bones.