How to open a new store and get a large number of customers without spending a penny to sell what you want to sell?

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

A person opened a cafe, invested a lot of money, the funds are not enough, and these days still need to buy vases, murals and so on, which need to spend a lot of money, and a vase needs about 1000 yuan.

And what he lacks most now is money.

After a few days, I thought of a way to get what I wanted without spending a penny on my own business.

First of all, he went to find the owner of the vase and took the cash coupon of 1500 yuan in his cafe to exchange the vase with the owner. The cost of a vase of 1000 yuan was about 300 yuan, and the vase owner was equivalent to exchanging 300 yuan for 1500 yuan, because the cash coupon could be consumed in the cafe no matter how much it cost, and his cost was very low and he would not lose money.

Through this method, he could exchange for all kinds of things he needed. Murals and everything else were fine. In this way, he had already saved a lot of money. Now that he didn't lack anything, how did the customers come?

What he wanted before was to find a lot of friends and let them drink in the store for free for a few days. In this way, there would be many people in the store, which would attract many people to spend money and distribute leaflets. However, the effect was not that great, and the extra cost was too high! And how many passers-by come in is uncertain.

Me: "In fact, this is also very simple. With this method, you can definitely get more than 200 customers a month without increasing your cost."

And he only used one method to make his new store full without increasing any costs.

He first made a very exquisite VIP card. What was the use of this card? Anyone who took this card could drink a cup of coffee for free every day. As you know, coffee drinkers can't come alone, and the probability of coming alone is too small.

They will definitely bring people, maybe two, maybe three, maybe four. You give this card to those influential people, such as the director of the street office, the chairman of the women's federation, the president of the student union, the manager of the company, etc.

Everyone likes to take advantage, and they will definitely bring people to your store, and other people will also be curious to come to your store, because other people are curious why those influential people always come to your store. He gave such VIP cards to 100 people for free. How many people would come in a month?

Besides, they couldn't just drink coffee. They should eat some cake, right? How about some bread? Can you make money?

He found other stores near him, such as clothing stores or beauty salons, and found their bosses and said, I want to cooperate with you. If I spend more than 300 yuan in your clothing store, I will give customers 100 yuan cash coupons from my coffee shop.

For example, if a customer spends 270 yuan in your place, you tell him that if you spend another 30 yuan, you will be given a 100 yuan coffee coupon. In this way, there is a great probability that consumers will spend more. Would you like to cooperate with him?”

And consumers get 100 yuan cash coupons, many people will go to your place to spend, you say full consumption of 50 yuan, you can use 20 yuan cash coupons, so consumers also save money, his customers also increased, in turn he told customers, in his accumulated consumption of 300 yuan to give 100 yuan clothing store cash coupons, so his turnover will also increase according to probability,

What if he works with a barber shop? What about a beauty salon? Will no longer customer problems trouble it, but no matter how good the marketing plan, if you do not implement it is useless?”

~~ To be continued ~~

Well, today's sharing ends here. Please note that if you read it as a story, maybe you will get nothing, we should dig deep into the essence behind it, so as to make ourselves grow faster, which will also be the value of my sharing.

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