Why are Starbucks queuing horizontally and McDonald's standing in line? Don't believe too much what the bricks say.

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If you follow coffee or catering, I'm sure you've seen a magical article like this: "Why are Starbucks queuing horizontally and McDonald's standing in line?" "

Every once in a while, it appears on time in my circle of friends, which is more accurate than that of my aunt's relatives.

Every time ▲ appears, it makes people feel "so reasonable" ~

Why is there a horizontal queue and a vertical queue?

In the article, the media and experts analyzed a lot.

Standing in line at Starbucks, for example, is a social consideration that relieves anxiety, avoids overcrowding and creates a sense of etiquette.

Can you still get a sense of ritual in the queue? I think it's too emotional. Anyway, all I have is irritability.

For example, experts say that McDonald's standing in line is to create a fast-paced environmental psychology, remind customers to make decisions as soon as possible, and reduce the movement of waiters.

I think whether the customer can make a decision as soon as possible has something to do with whether he is a Libra or not.

▲ Libra does not carry this pan!

In this way, the media and experts concluded: you see, even in such a small matter, the bosses of Starbucks and McDonald's have gone through so many considerations that they have to accept it, my uncle obeys you.

I think it's just idle.

Now I particularly expect the experts to write another article, "Why the tea queue is neither horizontal nor vertical, but around the corner."

What have you learned after reading the expert's analysis? Should your shop be lined up vertically or horizontally? You don't know. The most important thing you should care about is how to make your store so crowded that you wait in line.

So, what is the truth? Why are Starbucks lined up horizontally and McDonald's vertically?

The real reason may not be as complicated as experts speculate.

Starbucks is a customer a la carte model, one side of the showcase hope that customers in addition to drink and order food, horizontal moving line to facilitate ordering; McDonald's is a set meal model, food and prices are directly in front of the menu, not vertical row of customers are squinted?

You see, it is not difficult to think with common sense.