The ingenuity of the brand-new mermaid star card, the talent playing the star card and the star card.

Published: Aug 29, 2026 Author: World Gafei Last Updated: Aug/29/2026 137 views

Schultz: launch a star card for 88 yuan each, three buy one get one free, and a breakfast coupon and a rising cup coupon. President of China: that's only 22 for one cup! We lost a lot of money. Schultz: first of all, people who use buy one get one free buy expensive ones if they want. President of China: yes, 88 is a fixed cost. It is up to them to decide how much they will earn in the end. The more you buy

The brand-new Mermaid Star Enjoy Card Set, the heart is online, and there is a textured goddess star enjoy card #waiting for you to collect.

Use them to record your coffee time.

The beauty of the Starshare card is that it gives consumers the right to decide how much to pay for the discount: the card cost 88 is fixed, and your purchase directly determines the final discount. If you buy one for free three times and a breakfast coupon, you can buy seven cups of American coffee.

Spending with Star Card: 88+24*3=160

Direct purchase: 24*7=168

168-160=8, saving 8 yuan, doesn't seem to be very cost-effective, does it?

But if you buy an extra large Froy White, 39 yuan a cup, the same is 7 cups,

Consumption with Star Share Card: 88+39*3=205 yuan

Direct purchase: 39*7=273 yuan

273-205=68, saving 68 yuan, do you think it's a super bargain?

In other words, the more expensive the drink you buy, the more money you save.

From the perspective of consumer psychology, consumers have cards, and when they buy, they will always try to prove that their decision to "buy cards" is wise and rational by maximizing the discount.

How to "maximize" on the surface is to choose more expensive products.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。