What is the quality of Starbucks Blue Mountain coffee beans? Is it the real Blue Mountain?
Starbucks is selling Blue Mountain coffee beans.
These are supposed to be good beans. In the coffee world, blue mountain coffee means top coffee. However, because its name was too big and easy to use, there were naturally many counterfeits. But real Blue Mountain coffee is rare, and only those certified by the Jamaica government's "Coffee Industry Board"(CIB) can claim Blue Mountain coffee. Wallenford, 7000 feet above sea level, dominates the cultivation of Blue Mountain coffee.
Starbucks 'much-advertised beans can't be too bad. In 2010, it first launched select premium coffee in North America, then updated its products quarterly, and also launched this Blue Mountain coffee locally. These single beans, which are suitable for hand brewing, siphoning and other production methods, are an important helper to distinguish Starbucks from other blended beans (beans from different regions are combined together) and help Starbucks stabilize its image as a "coffee expert". And Starbucks, with its vast commercial footprint, can get any green coffee beans it wants (before roasting) at a reasonable enough price.
But Blue Mountain Coffee's spread is certainly not the whole story of this trip. As we said earlier, it is also a way for Starbucks to increase the added value of the brand.
The simple truth is that if Starbucks is doing an educational job in China, where independent cafes are not yet popular, there will always be a day when progressive consumers will "grow up" and they will inevitably look back and criticize Starbucks. What will Starbucks do then? Starbucks also needs to be upgraded.
Siphon coffee pots have been launched at several select stores, including Chengdu's Swire flagship store. The clerk will convey the spirit of coffee to the customer while stirring and brewing with a wooden spoon. At the same time, Victoria Arduimno Black Hawk VA388, a semi-automatic coffee machine used as the WBC World Barista Competition from 2015 to 2017, also appeared in some Starbucks stores. So, like the new Blue Mountain Coffee, they express Starbucks 'desire to shape itself in the Chinese market as "I can be very advanced."
The availability of these beans is unknown, but it is conceivable that they will be preferentially supplied in some stores. And it's coffee beans, after all, considering that most people don't have the patience to wait for a cup of hand-brewed coffee, talking about beans for a long time will probably end up in an American (or other) cup.
Source: Curiosity Daily Author: Ma Ningyi
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