What kind of coffee beans should I use to open a coffee shop? Is it better to buy cooked beans or to bake them yourself?

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The question about the purchase of coffee beans in a coffee shop. For coffee shops, the biggest choice is the choice of coffee machines and coffee beans. Today we will mainly talk about the choice of coffee beans.

First, what are the conditions for choosing coffee beans to open a coffee shop?

For the choice of coffee beans, the manager of each coffee shop needs to make it according to his own coffee shop location. For a coffee shop, the first criterion for choosing coffee beans is the positioning of the coffee shop. if your coffee shop is not mainly selling coffee, but only pursuing cost control, you can choose ordinary commercial beans, but if you are a person who pursues perfection and is committed to producing a good cup of coffee, then I suggest you consider boutique coffee beans.

Second, what is the difference between fine coffee beans and commercial coffee beans?

The concept of boutique coffee has become more and more popular in recent years, although it is often heard of, but there has never been a so-called standard definition, so the concept of boutique coffee beans is actually quite vague. To put it simply, boutique coffee beans are high-quality raw beans, roasted with exquisite baking skills, and restore the unique taste of the coffee beans themselves, which belongs to only this kind of coffee beans. Roasted coffee beans are consumed during the best drinking period.

And commercial coffee beans refer to the kind of large-scale mass production and packaging. This kind of coffee beans are generally cheaper, and both raw coffee beans and roasting techniques can only be produced according to a batch standard. The biggest difference between boutique coffee and commercial coffee beans lies in their quality and price. Boutique coffee beans may cost 90 yuan a pound, while commercial beans may cost as little as 30 yuan a pound.

Third, how do coffee shops choose coffee beans?

Coffee shop for the choice of coffee beans, the most important thing is to consider the positioning of your coffee shop, what kind of coffee do you want to present to your guests? If you are only pursuing cost control, then you can consider commercial beans. If you really want you to bring good coffee to your guests, please choose boutique coffee beans.

Second, why do good cafes and high-quality cafes like coffee to be roasted on the spot?

Among the factors affecting the taste of a cup of coffee, raw beans account for 60%, roasting accounts for 30%, and extraction accounts for 10%. Good roasting can maximize the personality of raw beans and minimize the occurrence of defective flavor. therefore, the quality and roasting of raw beans have a great impact on the flavor of coffee. However, the purchase cost of roasting machines, professional operation and the training of bakers are the biggest problems encountered in on-site baking in cafes at present.

While coffee shops roast coffee beans on the spot, there are many advantages and advantages.

First of all, reduce costs.

When a coffee shop has roasting technology and a roaster, the cost of finished coffee beans will be reduced a lot. After all, there is a big price difference between raw coffee beans and coffee cooked beans. Generally speaking, most cafes now take ready-roasted coffee beans from roasters.

Secondly, ensure the quality.

The large quantities of roasted coffee beans in the coffee bean roasting factory can not guarantee the fine workmanship of the coffee beans, and the coffee packaging of the mature beans is sealed after the raw beans are roasted, and finally the coffee is ground and brewed to drink. In fact, it takes a long time and process from raw beans to roasting to consumption. The coffee beans baked on the spot in the coffee shop come directly according to the needs of the coffee shop, which is not only convenient to pick out some defective beans to ensure the quality, but also to ensure the freshness of the coffee beans, which is also the reason why the flavor of the roasted coffee is better.

Third, attract guests and increase passenger flow.

In a coffee shop baked on the spot, when baking coffee, no matter whether you are inside or outside the shop, you will certainly be attracted by the coffee smell baked on the spot, and you will have more desire to drink coffee, so the coffee smell baked on the spot can bring more passenger flow to the coffee shop.

Fourth, increase revenue from the sale of coffee beans.

The freshly baked coffee shop, which sells freshly baked coffee beans to consumers, contributes a lot of cafe revenue, mainly the coffee aroma of freshly baked coffee beans and the fresh quality and taste of freshly baked coffee, which attracts you and allows you to recognize the taste of coffee, so when you drink coffee, you also feel like it. Smell the coffee and see the roasting on the spot, which will drive consumers to buy freshly baked coffee beans on the spot and drink them back. This is also another kind of coffee live experience marketing and increase coffee bean sales revenue.

Finally, create the characteristic flavor of your own coffee.

Our own coffee is roasted on the spot, and each coffee shop will adjust the roasting degree according to the style of its own coffee shop to create its own coffee products with different characteristics and different flavors, and this coffee flavor will create its own unique coffee flavor because of the blending of raw beans and the degree of its own baking. consumers who love your coffee flavor, get used to it, and your cafe customers will naturally roll in.