Starbucks new products East Timor bead coffee beans and Florna (integrated coffee) deep roasting

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Recently, Starbucks has launched a new product called East Timor bead coffee, which should be a single bean from the introduction.

It is said that 3/4 of the land in East Timor is hills, coffee-rich mountain areas, high altitude, long sunshine, fully meet the conditions for planting coffee trees, coupled with the use of organic cultivation, so the excellent quality of East Timorese coffee, coffee lovers flock to, of which the Laclubar area is the world-famous Arabica coffee (Arabica coffee).

Because I haven't drunk Dongdi's beans, take a look at the comments of star fans:

Like East Timor bead coffee beans to do deep baking, is it a disaster?! After consumers drink, whether to give the evaluation of high-quality coffee.

I know that there are several kinds of Starbucks deep baking, Espresso (comprehensive), Italian Roset (integrated), Sumatra, Florna (comprehensive) these are several common Starbucks deep baking on the mainland market.

In fact, there are historical reasons for Starbucks deep baking:

Starbucks inherited the mantle of Peet's coffee, and the founder learned from the old man of Alfred Peet,Peet.

Peet is an immigrant from Europe, and when Peet came to the United States, he was surprised that Americans drank a large amount of low-quality coffee-coffee merchants at that time used shoddy Robota beans and used shallow roasting to process coffee beans to reduce water loss.

Peet believes that it is not that Americans are born to drink bad coffee, but that Americans do not know what is good coffee. Peet, which runs a coffee roaster in Berkeley, Calif., processes 100% Arabica beans by re-baking, believing that only the best Arabica can withstand it. Peet's store only serves freshly roasted coffee beans and teaches people to use French kettles to make coffee.

In 1971, three young people in Seattle first bought roasted coffee beans from PEET'S COFFE. Later, the founder disagreed with Schultz, and Mr. PEET wanted to retire to sell the store. So the founder of Starbucks sold Starbucks to Schultz and bought his own shop.

Personally, I think

Reasons for deep baking:

Ensure unity and standardization of quality

Cater to the needs of commercial public tastes

By the end of 2016, Starbucks had 2100 stores in China and more than 25000 stores worldwide. To achieve such a large-scale, global chain of highly consistent brand stores, it must be highly standardized. If several coffee beans are roasted and sold in a single store, if you have a certain coffee roasting and extraction ability, you may be able to maintain uniformity and stability (just maybe)

But for the size of Starbucks, the food and FMCG industry is different from other multinational chains, and it is impossible to collaborate globally and unify brand standards if processes, raw materials and technologies are not simplified and run-in to a certain extent.

Ensure unity and standardization of quality

In order to produce consistency. The flavor of coffee is very different, and the flavor of coffee harvested in each area and plot is different. It is impossible for such a place to provide Starbucks around the world with highly consistent beans for a long time. But in the final analysis, these flavor substances are proteins, fats and carbohydrates.

It is useless to doubt that Starbucks is almost baked to a critical point where it produces the same substance, which is close to but not completely carbonized and requires considerable equipment and technology.

Of course, this also has shortcomings, different coffee they are unique to ordinary people can easily identify dozens of flowers and fruits aroma, high-quality and pleasant fruit sweet, people's tongue full of acid all lost.

Cater to the needs of commercial public tastes

For many people in China, the understanding of coffee is still on the understanding of instant, and many people cannot accept the sour aroma of coffee fruit and the unique floral aroma of some shallow baked beans. There are not many people who accept light baking, they do not accept acid, and the concept of acidity of coffee is not friendly.

So if Starbucks uses light roasted beans, it will only cause many people who only accept bitter coffee to give up Starbucks, which is impossible for a huge company. In fact, what Starbucks does is more about the third space, relatively more about service and stable beverage quality. As for the taste, it can only be said that radish and green vegetables have their own preferences, after all, different people in the same bag of roses can drink different flavors, and most people prefer heavy-flavored Manning!

In order to ensure the same quality of the chain stores, Starbucks has chosen the current baking degree after many tests, sacrificing part of the flavor, but it is the best choice for the chain coffee shop.

Drink coffee to lose weight, refreshing and decompression, is coffee decompression a good way to regulate mood?

It's nice to enjoy the beauty of coffee, but can you drink the right coffee at the right time? Enjoying different coffee at different times and in different moods can have different effects of refreshing, relaxing, soothing or stimulating.

Drinking the right amount of coffee every day not only does not affect your health, but also promotes health and weight loss.

I haven't had a long history of drinking coffee. At that time, I really had a cup of coffee in the morning and couldn't sleep all night. Now it is possible to fall asleep even with a coffee cup, and there is no need to say the difference. In addition, for pigmentation, there are some on me. But I'm not sure if it's because of coffee, because I've had a birthmark since I was a child, and now there's a lot of pigmentation on my lower jaw and neck. Fortunately, the part is more hidden, not so obvious. Every time I see it, I wonder what I should do if I have a full face. These pigments have appeared more and more in recent years, but I'm still not sure whether it's the efficacy of coffee or whether it starts to grow spots as you get older.

It really has an impact on the heart. Even after drinking for so many years, when you drink more than 4 cups a day, you still feel very uncomfortable. Two days ago, I stayed up late because of work, and went to bed after three o'clock. I went to work at 8 o'clock the next day. It is conceivable that I could not work without coffee. I had an extra cup of coffee. As a result, my colleagues brought me an extra cup of McDonald's for lunch. I didn't want Coke for my health. I changed my coffee, so I overdid it.

In the afternoon, flustered, breathless and grumpy, this is entirely the effect of coffee, which can be determined. I am a less physically Care person, in other words, I don't want to live a long life, but I have to deal with my work and life first, so I don't care about the effects of coffee on my body. The reason why I want to say this today is because I suddenly heard that the effects of long-term drinking coffee on the body are not always bad. I am a fat paper, completely fat paper, but from the physical examination the year before last, the doctor was surprised to find that a fat paper like me had no fatty liver. After three consecutive years of verification, it was found that this unnatural phenomenon was not accidental.

It wasn't until this medical friend told me that drinking coffee for a long time could eliminate fatty liver. This at least for me is very effective, I listened to very Happy, here to share with you. In fact, drinking coffee has become a part of our lives, especially for those who rely on coffee for refreshing work. if you are already dependent on coffee, don't bother to think about it, for example, would you rather fall asleep while you are driving? or would you like a cup of coffee to cheer you up? There seems to be no choice, so let nature take its course. Anyway, even if there is some harm, there are still some advantages. As for the half-cold and half-warm season, sitting in the outdoor seat of the coffee shop, breeze, carrying a cup of fragrant coffee, look at the beautiful women passing by in the street, this is definitely a rare enjoyment of life.

Following the daily life trajectory and mood changes of office workers, let the Coffee schedule tell you how to choose coffee.

On the way to work: 07:00-09:00

Relaxed and comfortable-- Cappuccino Cappuccino

The best choice for the first cup of coffee of the day. Take a sip, like wrapped in a soft blanket, warm, soothing and quiet, it gently awakens you and allows leisure and freedom to accompany you all day. The rich milk foam warms your mood and makes you taste it for a long time and make you feel happy all the way.

Busy and nervous-- espresso Espresso

A small cup of espresso has enough energy to lift your spirits. Its layers of taste and richness can awaken your brain. Let the strong aroma of coffee on the tip of your tongue inspire a feeling of joy, optimism and self-confidence in your body and start a new day with vitality.

At work: 09:00-17:00

Relaxed and comfortable-- latte Latte

Lattes are ideal for reassuring you to work at this time of day. Its soft, mellow, rich taste and smooth milk make you calm down. Savor this gentle and soothing time, as if accompanied by a trusted close friend.

Busy and nervous-American Coffee Americano

A cup of American coffee without milk is best suited to the atmosphere of the meeting. It is exhilarating with its proper fragrance and gentleness, active with fragrance, optimistic but not arrogant. And the pure taste is the display of your introversion, self-confidence and self-control.

Morning: 11:00-12:00

Relaxed and cozy-- Caramel Coffee Caramellato

Passionate caramel coffee brings you the most comfortable and relaxed moments of the day, making weekdays as relaxing as weekends. Layer upon layer of cream, let the good mood continue indefinitely. In a busy day, let yourself escape for a while and indulge in the time that only belongs to you.

Busy and nervous-- Macchiato of Macchiato

Macchiato is the perfect choice to cheer you up in the morning. It is powerful and makes you confident in making decisions. Smooth and slightly bitter taste, add a little milk to calm your mind, restore energy, bring self-confidence and pleasure.

After lunch: 13:00-14:00

Relaxed and comfortable-vanilla latte Vanilla Latte

Vanilla latte awakens your drowsy brain in the afternoon with the pure taste of coffee and cheers you up. The sweet taste of vanilla syrup can stimulate all kinds of wonderful feelings hidden in your heart, the deep taste stimulates your taste buds and usheres in a refreshing afternoon.

Busy and nervous-- espresso Espresso

After a busy morning, I have a cup of espresso after lunch to replenish my energy and deal with the rest of the work calmly. The long and strong taste of espresso is a challenge to the taste buds, so that when you are in urgent need of rest, you can relax and devote yourself to work again.

Afternoon tea break: 16:00-17:30

Relaxed and comfortable-- low-fat latte Low Fat Caf é Latte

The latte also has the rich taste of pure coffee, but it is more detailed. With its warm, slippery and peaceful characteristics, it makes people relax wholeheartedly. At the end of the day's work, it gives you enough energy to get your work done efficiently, low-fat formula controls calorie intake, and you don't have to worry about your figure while enjoying delicacy.

Americano with Milk with Milk and American Coffee

If you can't have a normal afternoon tea time, a cup of warm American coffee with milk, it brings strength, positivity and optimism, so that you can enjoy a sense of relaxation similar to afternoon tea. The added milk makes it more lasting and helps you regain your energy and devote yourself to the rest of the work.

Before leaving work: 17:30-19:00

Relaxed and comfortable-- Macchiato of Macchiato

At the end of a busy and accomplished day's work, I am eager to find a balance between excitement and comfort. With the glory of the day, let a little coffee reserve momentum for your next activity and lead you to the mental journey from work to life.

Busy and nervous-- Cappuccino Cappuccino

At this moment, after the work is over, I will go to the next activity immediately. Cappuccino can quickly act as a converter, quickly energizing you. In the happy time that belongs to you, every second will not be wasted and stay alive all night.

After dinner: 20:00-22:00

Relaxed and comfortable-- Mocha Mocha

At the end of a good day, a soft-tasting mocha can calm your mood and keep your body and mind happy. In the process of slowly tasting the mocha, plenty of hot chocolate frees you from daytime fatigue and stops and thinks for a while. Mocha smooth, soft, let people precipitate, enjoy this peace of mind.

Busy and nervous-- espresso Espresso

Espresso is perfect for people who work late at night. Through tired lips and teeth, a strong sense of taste stimulates a strong response from the taste buds, prompting your sleepy brain to function again, keeping you active, refreshed and awake until you fall asleep, no matter how late you want.

Taobao link: https://item.taobao.com/item.htm?spm=a1z10.5-c.w4002-15673140460.12.1d4f6644oGTZCP&id=552393600682