Are there any famous cafes in Japan? Japanese coffee deeply influenced by the Brazilian coffee wave

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This time, we will look at the history of coffee shops and the "golden age" of coffee spread in Japan. How does only a few upper-class coffees spread to ordinary people?

Foreign settlements and coffee houses

Although coffee was introduced in the Edo period, it did not spread much, but it did show up to a certain extent in the Meiji period. Along with the country's opening up, adopting a lively attitude towards Western culture, a Japanese increasingly connected with Westerners and eager for "civilized openness." When cooking with Westerners, the number of people enjoying coffee increases little by little.

Gradually, in Kobe, Nagasaki, Hakodate and other areas inhabited by foreigners, the Western Cafe was established in Yokohama in 1864.

Promote coffee through newspaper advertisements

When coffee beans were imported in 1868 by a man named "Edowaruzu" in the first year of Meiji, which had been published in Yokohama newspapers the following year, the first Japanese coffee advertisement had been published.

Also, after the launch of the first coffee advertisement in Japan in 1875, such as Sensuishin Bingwei, we steadily went on to make coffee the basis for spreading to Japan.

But at the time, only the upper classes liked coffee. Coffee does not escape the realm of luxury.

Japan's first coffee shop

The first Japanese coffee shop made for Japanese is said to have been a "tea house" opened in Ueno in 1888. But actually some people say coffee shops have been around for years.

1876 Coffee and tea kiosk opened in Asakusa (founded in Shimooka, Renji)

Kaorudo (opened in Kobe in 1874)(Yomiuri Shimbun advertisement in 1878)

Laundry Apartment in Nihonbashi Opened in 1886

It seems that even before the famous "yesterday," the cafe existed in many places, even if it was small.

Immigration to Brazil and the Golden Age of Coffee

In 1913,"Mizuno Ryu," who had been pushing Brazil's immigration policy, accepted the freedom of coffee beans for five years to benefit from the Brazilian government and founded Cafe Paulista.

With free coffee beans, Cafe Paulista succeeds in offering coffee at a low price. With this, coffee spread rapidly in Japan.

A coffee shop and a milk parlor (a place like a coffee shop) were established in different places, and Japan's golden age of coffee was around 1938. Although there is no penetration before getting drunk at home, many Japanese describe coffee as "drinking in a restaurant."

The success of Paulista Cafe has led to a spread to the public

Due to the influence of isolated countries and class differences, coffee needs a long time to survive in Japan. With the spread of cafes and cafes and the establishment of Cafe Paulista, people were generally able to enjoy it. What did coffee taste like?