Coffee shop start up a little smart-learn 6 tips to open a coffee shop without losing money

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The catering industry is the first choice for many people to start their own businesses, among which coffee and afternoon tea shops are the most popular among young people. But do you know the types of coffee shops? How many parties do you have to control the cost of a coffee shop in order not to lose money? What is the secret of choosing a coffee shop and arranging the number of seats? Wu Peifen, who has 20 years of entrepreneurial experience, wants to tell you six big steps to build a popular coffee shop.

Wu Peifen, the owner of Hana, a well-known coffee shop chain, recently opened a course on "how to open a profitable coffee shop and afternoon tea shop" at the Youth Chuang Association to share her entrepreneurial ideas.

How to open a profitable coffee shop and afternoon tea shop?

Preparation before opening a store

First of all, the preparation before opening the store. Wu Peifen said that although coffee shops or afternoon tea shops do not have to have a license, they can read books and learn to do what they are interested in, or study in class, with relevant knowledge and skills.

In addition, in terms of interpersonal interaction, Wu Peifen said that when opening a store, you must learn to social the guests, and remember to say hello to the guests no matter if you are in a good mood or bad mood. In her own experience, being the "technology" of the service industry is second, but "coping" is really important.

The choice of store type

Second, the choice of store type. Wu Peifen said that as far as coffee shops are concerned, there can be brunch, self-baked coffee beans, pet, grocery, landscape, maid, animation, parent-child, business, teaching, and lady. Etc., all types can be tried.

But she warns that whatever your theme is, it will attract that type of person, so don't be too limited to certain small circles. As for the self-baking coffee shops that have become popular in recent years, Wu Peifen says that a bean dryer often costs more than 100,000 yuan, and the cost is too high, and people who start their own businesses do not recommend it.

Menu design and pricing

Third, menu design and pricing. Wu Peifen said that the cost / price ratio of meals is no more than 30%, while that of drinks is between 10% and 12%. Designing menus and pricing with this ratio can guarantee a certain amount of money in principle.

Wu Peifen also warned that people who run restaurants should know that when the price of certain ingredients rises, they can replace them with other ingredients to make up for less, so as to make guests feel that the quality has not changed, but it can also effectively control costs.

Storefront analysis and selection

Fourth, storefront analysis and selection. Wu Peifen said that it is best to find a landlord to rent a storefront, because an intermediary will make a profit, but what does the former store do? If the previous one worked in a restaurant or similar industry, basic equipment such as water, electricity and gas could be saved.

Wu Peifen also said that if it is a second landlord, be sure to ask the other party to show the consent form of the landlord to rent it. In principle, the lease had better be signed for two years. On the one hand, the landlord will not rise indiscriminately; on the other hand, you can almost see the profit and loss of a store in two years.

Storefront design and construction

Fifth, storefront design and construction. Wu Peifen stressed: "only the number of people can create performance, and if the number of seats is too small, there is no need to open a shop." therefore, when she plans a store, the first one counts as the number of seats, and then according to the size of the remaining kitchen space. Start looking for relevant equipment.

How many seats do you want? Wu Peifen's calculation is to add up the basic costs of rent, water, electricity and salary, multiply it by three times, and then divide it by 30 days, which is equal to the performance to be achieved in one day.

For example, if the rent is 60000 + the water charge is 150,000 + the electricity charge is 1500000, the total expenditure is about 150000 yuan (the ingredients have not yet been calculated). Multiplying it by three times, it is 450000 yuan, divided by 30 days, and you have to earn 15000 yuan a day.

Wu Peifen said that if the unit price is set at 300 yuan, then there will be at least 50 customers a day. If you push back, the number of seats in a store will be about 30. She said that this is her long rule of thumb, calculated in this way, can guarantee that there will be no loss of money.

Selection and purchase of equipment and tableware

Sixth, the selection and purchase of equipment and tableware. Wu Peifen said that many people think that a coffee maker must be needed to open a coffee shop, but she doesn't think so. She said that Hana also went to the third store to buy a coffee machine. She suggested that it can be made by hand at the beginning, and it is also quite special. Coffee machines are generally available everywhere.

In addition, Wu Peifen also suggested that with the exception of cafeterias, it is best to use yellow lights to open restaurants, because yellow lights will make things look delicious, and you can also invest in some lovely and special cutlery to create consumer topics and attract visitors.