Realize a dream of opening a coffee shop: the cost of opening a coffee shop-the truth you don't know
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Recently I read an article:
Realize a dream of opening a coffee shop: the truth is that those romances should be left to the guests!
The main idea is to tell you:
"Young man, don't open a coffee shop! It's not as romantic as you think. "
In the past, I used to run to the coffee shop
I thought about opening my own coffee shop.
It's a great feeling to be able to make coffee to guests in your own store.
But after a "simple" calculation
The truth is: I'm still. Just coffee will be fine.
The reason is simple,
Because you don't know the truth that the coffee shop manager didn't tell you!
Come and have a look.
(take independent coffee shops as an example, the cost of joining a chain will be more expensive.)
Truth 1. The cost of opening a coffee shop allows you to "drink coffee every day for 57 consecutive years"!
"the upfront cost of opening a coffee shop is at least 2.5 million. "
A coffee shop owner in Xinyi District
Share her experience of opening a store.
"even if it is a loan, its own capital should account for at least 800000 of the total amount of money.
And will live a life of being chased by debt. "
"the most expensive thing is decoration, plus more than 2 million yuan of equipment. "
"this does not include a bean frying machine, a 30-2 million machine. If you don't stir-fry yourself, you will buy beans with others. "
"A bad coffee machine costs 100000, and a good one costs more than 400000. "
"it is conservative to prepare 400000 for working capital such as materials, staff salaries, store rents, and so on. "
If it is to join the chain coffee, only the franchise fee and royalty
The cost will have to double, about 20-4 million more.
-
Think about this 2.5 million yuan in terms of "cash flow"
An average of 120 yuan for a cup of coffee
2.5 million yuan can drink "20, 000 cups of coffee"
It is equivalent to "going to the coffee shop to order a cup of coffee every day for 57 consecutive years."
If you like coffee very much
Do you choose to be a customer every day for 57 consecutive years, or do you choose to open a coffee shop?
"2.5 million is not high. The upfront cost of my store was more than 5 million at the beginning. "
The owner of another coffee shop in the mansion mentioned
In order to open a coffee shop that both customers and themselves like.
We have to put more effort into the store.
If you think you still want to be a coffee shop owner,
Just keep looking down.
Truth 2. If a coffee shop wants to make money, it needs at least 200000 of its turnover every month to break even!
"the cost includes rent, personnel, water and electricity, miscellaneous expenses, and food materials. "
"Raw materials account for about half of the turnover to 1Accord 4. "
Even in a coffee shop with a smaller ping, it takes at least 150000 to break even.
"three months before opening the store, there will be a lot of regular customers, and there will also be a lot of fresh guests. "
Even if it is introduced and supported by friends, it is only for the first 3 months.
"after three months, we will rely on our strength, and we will not be stable until we reach 1000 regular customers. "
In fact,
If 1000 guests only come once a month and spend an average of 200 yuan each time
The turnover is just 200000 yuan a month.
In this way, we haven't started to make money yet, just break even with profit and loss.
"from the support of the audience to 1000 people, that is where most people fail. "
Young people want to open a relaxing coffee shop, serving only a few guests a day?
It's doomed to close down.
Truth 3. The "romance" of the coffee shop is the right left to the guests.
"give young people a piece of advice. If you really want to open a shop,
Be sure to find two coffee shops and go to work before opening the shop.
And then all for at least a year. "
The boss's earnest advice.
Making coffee is only a small part of running a coffee shop.
Let's take a look at the itinerary of "A long Day in the Coffee Shop".
What does it do to be a coffee shop owner?
A coffee owner shared her entire day's itinerary:
"the boss usually has to be the manager, after all, this is your own store. I usually take one day off every month. "
Long working hours, unlimited smiles and enthusiasm
Being a coffee shop manager is not an easy job.
"the store manager has to train his staff, make his own desserts, and take care of the goods in and out.
Work about 8 hours a day during business hours
Dessert is made outside business hours, about 4-5 hours a week
If there is a roaster to bake beans, it will take another 4-5 hours.
The job is in addition to taking care of customers (if any)
And there is a lot of communication.
Communicate with manufacturers and employees
Deal with crisis situations
Also do online marketing (such as FB maintenance)
Thinking about products, thinking about positioning
It also includes electrician work, maintenance work, cleaning work. "
After reading the above series, do you still want to open a coffee shop?
The truth is, coffee shop owners need more than just coffee-making skills.
But unlimited physical and mental strength.
Romance is always the right of the guests.
Quick conclusion:
1. Opening a coffee shop costs at least 2.5 million and allows you to drink coffee every day for 57 years in a row
Do you want to open a coffee shop, or do you just want coffee?
two。 If the coffee shop wants to operate stably, the monthly turnover of 200000 is not enough to break even the profit and loss.
Business will not be stable until it has been working hard to reach 1000 regular customers.
3. The life of a coffee shop owner is not just making coffee leisurely.
Romance is always the right of the guests.
Many young people want to open a coffee shop and start a business.
But the reality is
Starting a business is not easy. Opening a coffee shop is not an escape from reality.
But if you still want to open a coffee shop after reading this article
Then do it bravely!
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