Basic knowledge necessary to open a coffee shop (restaurant)(4) Practical knowledge and business priorities of coffee shops

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Coffee shop coffee shop should know practical knowledge and business focus:

Coffee market is invincible

For example, a chain coffee shop (restaurant), personnel costs account for about 25% of turnover, utilities account for about 5%, rent accounts for 20-25% of turnover, such as monthly turnover of about 800,000 yuan, after deducting all costs and expenses, there are about 200,000 yuan of profits, but the recovery period is longer about two years. The payback period for each store still depends on its original investment cost, turnover, store rental and personnel costs. Because the main customer layer is office workers 20-40 years old female customers, of which female customers account for more than 60%, so coffee operators should maintain a relaxed and elegant atmosphere in the store at all times, in order to easily improve the retention rate.

Coffee shops (restaurants) operating products are quite diversified, there are all kinds of hot and cold drinks, Chinese and Western snacks, coffee noodles and coffee supplies... Products such as more than 100 kinds. It is not easy to afford a store by selling coffee alone. We should strengthen the combination of dim sum and simple meals to increase customer consumption.

Interior seating arrangements should be carefully observed to understand customer needs, in order to increase the use of floor efficiency, more than 30 ping store seats to increase performance. At present, in all industries, the management technology is not high, the atmosphere is good, and many people think that the most open shop should be a coffee shop (restaurant), but its disadvantage is that the investment amount is quite high, because the decoration cost is high and the payback period is quite long, all of which rank among the top few in all industries. Take a chain coffee shop (restaurant) as an example, personnel costs account for about 25% of turnover, utilities account for about 5%, rent accounts for between 20-25% of turnover, such as monthly turnover of about 800,000 yuan, after deducting all costs and expenses, there are about 200,000 yuan of profits, but the recovery period is longer than about two years. The payback period for each store still depends on its original investment cost, turnover, store rental and personnel costs.

There are four details coffee operators should pay attention to:

Coffee operators should pay attention to inventory problems, procurement of raw materials or peripheral products should be sold out in a short period of time for the principle.

When selling coffee beans to customers, ask customers about the possible use date. Do not sell poor quality coffee beans to customers to enhance customer confidence in the product and trust in your store.

Coffee shops (restaurants) should properly distinguish between smoking areas and non-smoking areas, and coffee shops (restaurants) pay great attention to cleanliness and hygiene management, so the appearance of service personnel and shop appearance must be clean and clean, and a dirty shop should be dealt with immediately. The timely organization of various activities will help to stabilize customers and attract new customers to the store.

Coffee operators themselves should have a professional understanding of coffee, staff education and training content should include coffee and related products basic knowledge and brewing skills basic knowledge, shop management operation process, implementation of practical practice, staff statement filling and basic etiquette, etc.

Coffee shop operators should always think about the development of different coffee recipes, cooking technology, and improve service quality and develop new peripheral products to increase performance, more importantly, how to create maximum added value of goods and transform into a special style of coffee shop (shop), in order to be invincible in the future coffee market.

If franchisees, should fully cooperate with the headquarters of the measures, in order to achieve consistency and standardization of all chain stores.