Basic knowledge of opening a coffee shop (5): evaluation and analysis of coffee shop location

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To open a coffee shop, measures should be taken according to local conditions.

To open a coffee shop, entrepreneurs must not only have professional coffee knowledge, services and characteristics, but also understand the differences between local consumers' favorite coffee shops, so that the situation of not being popular will not happen, and only in this way can they grasp the consumption trend and formulate the correct business policy--

At present, coffee shops are well opened, and there are different popular modes of operation in the north, central and south of Taiwan:

The good coffee shops opened in the Greater Taipei area have a common feature, almost all of them are operated by joining chain stores.

Coffee shops open well in the central region, with a common feature, tea and coffee with characteristics and wide and comfortable coffee shop space.

In the south, complex and diversified coffee shops are more popular with consumers.

Evaluation and analysis of coffee shop location

In the exhibition area, people in Taipei and Taichung have a high level of consumption and high acceptance of coffee shops, but Kaohsiung has a low cost of rent and personnel management, which also has great potential for market development.

On the location of the coffee shop, the higher the degree of urbanization, the higher the rate of crowd flow, and the place where people gather is the best condition, so the office circle or near the MRT station is a good place, in addition, the newly formed shopping mall is also a good place. It is suggested that when signing a contract, we should pay attention to all kinds of possibilities during the contract period and when renewing the contract, because the coffee shop must be prepared for long-term operation.

Small-sized coffee bars with two to five ping spaces should be located in crowded places such as department stores, recreation areas, office areas, stations, shopping streets, food streets, and so on.

In addition, the non-franchise coffee shop chain is mainly based on its unique style, so when choosing a location, it is necessary to choose a place where people of similar ethnic groups often gather.