How do coffee shops choose the most suitable coffee machine and bean grinder? Let's first look at the location of the coffee shop.
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When you have taken care of the selection, interior design, decoration, CIS and menu design, the basic customer base should be able to attract you into the store, and then you need to deal with some more professional customers. there is nothing wrong with some stores spending a lot of money on top-notch equipment in order to build professionalism, but it is important to measure whether the benefits are in line with them.
Buying coffee equipment is like buying a car.
In fact, buying machinery and equipment is a bit like buying a car, considering a lot of points, such as price, function, brand, appearance, depreciation rate, etc., but it is a little different, because buying a car is mainly for self-use, so personal preferences will account for the vast majority. But to open a shop to do business needs to measure the rate of return on investment, it is recommended to decide after actuarial work, and even second-hand equipment is a good choice.
Take the coffee shop as an example, the necessary important equipment such as coffee machine, bean grinder, single-product coffee brewing equipment, refrigerated ice-making equipment, bean dryer (optional). Among them, the previous two are the most basic and important, and the price of the bean roaster is the highest. if you are a newcomer, you are advised not to bake by yourself, which we will discuss in detail in the coffee bean chapter.
Coffee machine part, cheap can use 30,000 to 40,000 a single machine, to the basic business use of more than 100,000, advanced point can see many stores advanced more than 300,000 La marzocco, or even higher Synesso, Slayer can be as high as 50-600000. Bean grinder basic business machine more than 10,000 ~ 20,000, and then to the top competition machine EK43 about 100000 yuan, the price difference between these instruments can be said to be very large, how to find the most suitable coffee machine and bean grinder?
It is recommended to think from the most basic practicality and flavor, the general coffee shop in order to meet business needs, you can start from the basic business machine this level, if the high proportion of fine coffee glutton customer base, you can consider upgrading the bean grinder to EK43, and then consider upgrading the coffee machine, financial pressure will not be so great, these professional machines are very domineering and cool, yes, but if the customer group is not right. It is important to consider whether your customer base TA is capable of distinguishing the small flavor differences caused by different bean grinders or coffee machines.
If we calculate the price difference between the basic business bean grinder and the top regulation bean grinder EK43, if we need to recover the cost within one year, we must make an extra profit of about 220 yuan per day, which is about 3 cups more in the internal store and 5 cups in the take-out shop. If the Italian coffee machine is replaced, this number may be multiplied by three times. For many stores, changing the machine will not bring the corresponding customers, if it is a mobile coffee car or a compound coffee shop. If you don't sell so many cups a day, you can even consider starting with household machines. generally speaking, the location of the store is the main reason for the decision. If you claim to be a top coffee shop, but the equipment is not good, it is not only difficult to convince customers, but also may become the laughingstock of peers, must be cautious.
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