Four steps to think about before opening a coffee shop the design of a coffee bar is very important

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Drinking coffee is very romantic. In Taiwan, more than 60% of office workers want to open a coffee shop, but drinking coffee is completely different from being a cafe owner.

Cui Zhendong, an entrepreneurial consultant at the small and medium-sized Enterprises Office of the Ministry of Economic Affairs, suggested: "opening a shop is the most taboo of wishful thinking. At present, the density of coffee shops is high. Do not open a shop hastily without a full evaluation."

Uncle Coffee, a blogger who has tasted nearly 100 cafes in Taiwan, says, "opening a coffee shop is a road of no return. The most decorated coffee shop costs at least NT $1 million. If you want to open a decent coffee shop in Taipei, you can't see it without spending NT $3 million."

Although having a dream is the most beautiful, experts agree that "opening a shop" is not a "joke". Do not open a shop without adequate preparation.

Open a coffee shop and start a business compass

The reality that must be faced.

Wrong little myth

"I don't like clocking in, so I want to open a shop."

"the boss is a nuisance, so he might as well be his own boss."

"I want to open a Greek cafe."

"Open a shop for 3 million yuan with 3 million yuan."

"do it first and change it later."

Fatal injury

Office workers who open stores in order to escape the status quo are easy to open stores at random, leaving customers at a loss as to what to do.

Office workers face only one boss, and there are many kinds of people to open a shop. it takes 10 times the effort to retain one customer, but only half the effort to offend one customer.

If you do not plan the business direction and insist on opening a certain style of store, it will easily lead to the decoration budget out of control.

People who have just opened a store often ignore the possibility of store deposit and budget overruns, resulting in little left after opening a store. if there are any problems in the future, they may not be able to continue.

If you want to add smoothies and light meals in the future, there will be no room to accommodate the equipment, and then the conversion will cost a lot of money.

Reverse the concept

Cafes are a community of life and work longer hours.

Every guest is the boss.

If you want to open a store, don't start with design and decoration.

The working capital should be set aside for at least 3 months for rent, water and electricity, purchase and labor costs.

The positioning at the beginning determines success or failure.

4 steps to open a coffee shop

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Talk about the experience of people from experience

Fat Brother: invite the guests to taste the first sip of coffee

The simplest thing is also the most difficult thing. Twelve years ago, I started a business and sold only the simplest kinds of coffee, which has not changed to this day. At that time, I opened a coffee shop on the scenic Fujin Street. Apart from providing comfortable space, good coffee with beautiful scenery outside the window was the most attractive selling point.

Change from storefront to takeout

I started a business because my job just came to an end. At that time, I thought that if I continued to look for a job, either my boss would be mad at me, or my boss would be mad at me to death, so I spent money to find a job for myself.

At that time, I was very concerned about the texture of the store. once I felt that the guests were wrong, I wanted every reason to refuse them. At that time, although there were only 2 Murray and 3 tables a day, I drove out as many as 20 Murray 30 tables. Many customers even said to me, "what on earth have I done wrong? please tell me."

I do not mean to drive out the guests, in fact, I think I provide a good space for people to enjoy, hope that visitors can be comfortable, do not be abrupt people to destroy the current feeling, for a long time, regular customers feel that I have good intentions, and will become good friends with me.

However, coffee drinkers are regional, and although guests are like friends, they will inevitably come and go because they have changed places to work, just like passers-by in life.

Life is a stage, real problems, I have to face. A few years ago, I moved to the alley opposite the Xihua Hotel and opened a take-out shop instead, because in this way, the reception time with the guests became shorter, which made me reduce social activities and simply sell coffee.

But there is one small place, I still insist, that is, every time I finish a cup of coffee, I must invite the guest to taste the first sip on the spot. When I see the light in the guest's eyes, I can only feel the pleasure of making coffee after putting down all my insistence.

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Fat Brother (right) said that there were too many uncertain factors in the quality of his baked beans and insisted on using the original imported roasted coffee beans. Although only do takeout, still invite consumers to drink a sip of coffee, let people feel the taste of freshly brewed coffee.

Linden Cafe

Tel: (02) 2546-5820

Add: Lane 13, lane 130, section 3, Minsheng east road, Taipei

Revenue profile: the start-up cost is about 600000 yuan and the monthly turnover is about 100000 yuan.

Seductive sign

Boss traits: experienced coffee maker

Shop style: only sell coffee, simple takeout, takeout

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Arnold: selling coffee also sells intimacy

When I was young, my "I" was very big. At that time, I always wanted to do something that was out of my boss's control, so every time I saved a little money, I flew to New York to make a homemade short film.

There is an area of New York called Little Italy, where the leisurely atmosphere of drinking coffee in the open-air seats inspired me to open a coffee shop and become a boss. When I returned to Taiwan, I found a sense of similarity hidden in the city in a corner of the familiar Lehua night market.

You can't be too self-centered in business.

I am very serious about looking for beans, baking beans and making coffee, hoping to find guests who agree with their own point of view. Ten years ago, there were not many shops with enough coffee and style, and I got off to an unexpected start. At that time, I used to run more businesses.

Soon, coffee shops sprang up like bamboo shoots after a spring rain and encountered SARS in 2003. Business was very bad, and the idea of changing careers came into being, so I began to face up to the problem of "management".

When practical problems emerge, the "self" begins to slowly shrink, and it is only then that we can see clearly the world of "there are people outside the sky," just like looking back at previous films and finding many flaws. The way of opening a coffee shop must be adjusted slightly.

In the night market, everyone is striving for survival, and there are stories behind them. People who walk into the "Little Italy Little Italy Caf" just want to enjoy a short period of relaxation with a cup of coffee.

From then on, I sold not only coffee, but also kindness and humor, because people will forget what they said and did, but never forget their feelings.

Little Italian Little Italy Caf

Tel: (02) 3233-6837

Add: 145 Yongping Road, Yonghe City, Taipei County (in Lehua Night Market)

Revenue profile: the start-up cost is about 1 million yuan and the monthly turnover is about 200000 yuan.

Seductive sign

Boss characteristics: the boss, Arnold, whose real name is Li Hongyuan, worked in an advertising production company after graduating from Fuxing Business, Industry and Beauty Engineering. He spent 2 years making homemade short films to and from New York and Taiwan. Friendly and talkative are his most important features.

Shop style: located in Yonghe Lehua Night Market, non-enclosed space, coffee, homemade jam drinks

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Lim Dong-Won: don't just do niche business

I am very interested in the interaction between people. The cafe is a big place for emotional communication. After graduating from college, I am moving towards my coffee dream.

Over the past seven years, I have found that when many operators emphasize their specialty in coffee, they let themselves fall into a narrow field and screen out their customers. in this way, it is difficult even to run a business. how can they realize their ideals?

In my opinion, only selling coffee attracts a limited number of customers. Coffee is a part of life. You don't have to drink pure coffee to understand coffee, nor do you have to know coffee to drink coffee. More ethnic groups like the taste of coffee and the comfort of drinking coffee, that's all.

Create multi-drink stores

At present, at the two poles of Taiwan's cafes, one kind of coffee has a good environment, but the coffee fails; the coffee of the other kind of cafe is professional, but none of the others is good.

I think that to open a shop, we must pay attention to providing professional coffee in every place, and at the same time, there should be a comfortable environment, a good mix of music, and even a clean toilet, and so on. Therefore, four years ago, I partnered with two friends to set up "GABEE."

Opening a coffee shop and making coffee is something that should have been done in the first place. I also use coffee as an ingredient, do a lot of use, and develop a lot of creative coffee.

In addition, I also provide chocolate, tea and other drinks, because people who like coffee must have friends who do not drink coffee. If we create a multi-choice environment, people who drink coffee and do not drink coffee are all my guests.

GABEE.

Tel: (02) 2713-8772

Add: No. 21, Lane 113, Section 3, Minsheng East Road, Taipei

Revenue profile: start-up cost of 5 million yuan, monthly turnover of about 600000 yuan

Seductive sign

Boss characteristics: Lim Dong-Won has been in the Eilly's Caf of Taipei Garden for six years and has accumulated a lot of customers; in addition, he has experience at the bar of a five-star hotel, understands the characteristics of various drinks and ingredients, and won the champion of the Coffee Masters Competition in 2004.

Shop style: coffee, creative coffee,

Xiao Yang: make each cup with your own hands

I think making coffee is a challenge. In order to open a shop, I work in chain coffee shops, coffee machinery and equipment, and coffee importers to learn about coffee from the selection, roasting, brewing and other aspects of raw beans.

First practice in a coffee shop for three years.

Two years before I started my business, I had already bought a bean roaster and coffee maker for research, hoping to combine the characteristics of different beans to create my own flavor. I also smoked the walls of my home brown. I really appreciate the tolerance of my family.

The storefront in Taipei is very expensive, especially near the MRT station. I chose the second place, near the MRT Science and Technology Building, the southern end of Heping East Road.

I really have no experience in opening a shop. In order to save money, I hired carpentry at the bar and dealt with the rest by myself. It took me two months to decorate. I had no income at all.

Not only that, but also break out some small episodes from time to time. For example, only when the machine came did they know that there was not enough electricity, so they had to re-apply to Taiwan Power for 220 volts; in addition, they put up signs and were protested by neighbors to block the sun, and so on.

This location is not good, just opened the shop really does not have many guests, but I am very lucky, after years of research on coffee and the style created in the store to attract bloggers to introduce, people gradually come, and the return rate is quite high.

Opening a shop is really not easy at all. Office workers come to spend money at noon, take a short lunch break, move faster, and have more guests in the evening. They all hope that I can stay open for longer hours, but I don't have enough energy in my heart, so I have to reserve my strength for opening a shop the next day, because I insist. I make my own coffee.

RUFOUS

Tel: (02) 2736-6880

Address: 333 Fuxing South Road, Taipei

Revenue profile: the start-up cost is about 1.4 million yuan and the monthly turnover is about 180000 yuan.

Seductive sign

Boss characteristics: Yang Bozhi, the 66-year boss, is recognized by visitors as a young and stylish cafe owner. he talks little and studies coffee beans and various collocation ways for a long time.

Shop style: coffee-based, simple snacks but no cake

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