Luckin Coffee is commercializing fine coffee. Shouting slogans or doing real work?

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How about luckincoffee Luckin Coffee! How does Luckin Coffee commercialize boutique coffee?

The third boutique coffee revolution has lasted for more than 30 years, but the domestic coffee market has just begun the transformation and upgrading of boutique consumption. With the awakening of random consumers' consumption consciousness, high-quality and fresh coffee is becoming more and more popular. Following the trial opening of the first store of professional coffee brand luckin coffee (Luckin Coffee) in Galaxy soho, there are now 5 stores trying to bring professional boutique coffee to consumers.

It is understood that Luckin Coffee joined hands with 2014 WBC world champion Yingdian Izaki and 2003 WBC Italian champion Andre? Latuwada and Pan Zhimin, the 2017 WBC Chinese champion, work together to create a professional cup of national coffee. Luckin coffee selected Arabica beans from Ethiopia, Guatemala, Brazil and Colombia, after many experiments and meticulous blending, especially aiming at the taste preference of Easterners, through scientific demonstration, repeated tests, optimization and adjustment of coffee bean ratio and roasting degree, it was tested from more than 180 blending schemes.

Luckin coffee is committed to creating professional coffee, through the strict control of every link, such as material selection, team selection, production research and development, etc., the quality of coffee has really reached the extreme. It is no exaggeration to say that luckin coffee is in the best state of returning coffee with a first heart.

As we all know, a good cup of coffee starts with choosing a good coffee bean. Luckin Coffee preferred the finest Arabica coffee beans. As a synonym for boutique coffee, Arabica is a high-quality variety of coffee beans in terms of quality and taste experience. In order to ensure the quality of coffee beans, luckin coffee will strictly control the transportation environment of raw beans and directly introduce seasonal beans from abroad to ensure the high quality of a cup of coffee from the source.

At the same time, luckin coffee chooses freshly roasted coffee beans and freshly ground. This is because the fresh life of roasted coffee beans is very short, from the moment the coffee beans are roasted, the appreciation period has already begun to count down, and the real best taste state is two to three weeks after baking.

In addition to material selection and craftsmanship, luckin coffee's chief coffee master Andera Lattuada (Andre? La Tuvada is the Italian champion of the WBC (World Barista Competition). It is reported that Andre? Latuwada is currently the coach of the Italian barista national team. he is also a trainer authorized by the European Professional Coffee Association and a judge of the World Barista Competition. Luckin Coffee is made of four kinds of coffee beans selected by the coffee master, which fully combines the flavor of all kinds of coffee beans and makes the coffee more mellow.

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