Starbucks boutique Bakery Shanghai's largest Starbucks where Starbucks Shanghai hires how many people

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Shocked! Taiwan media explodes unified group sells Shanghai Starbucks inside story! It all comes from ambition...

Starbucks, an American coffee chain giant, aims at the huge coffee market in mainland China. On the 5th, Starbucks opened its top flagship store "Starbucks Boutique Roasting Workshop" with an area of 30,000 square feet in Shanghai. It is Starbucks 'largest and most luxurious retail store in the world and Starbucks' first baking workshop outside the United States.

Starbucks CEO Johnson: "If we look at how Chinese consumers open their hands to Starbucks, embrace coffee and tea we offer, we just seize this opportunity to establish new stores. For Starbucks, there is no other market in the world that can have the new store growth capacity of the Chinese market."

According to the survey, a Starbucks large hot latte costs about NT $112 in the United States, NT $135 in Taiwan, NT $139 in the mainland, NT $151 in Hong Kong, and NT $10, NT $302, or NT $10, for top-class classic bakery coffee. However, with the rapid spread of coffee culture in the mainland in recent years, people's demand for good coffee is getting higher and higher, and spending money is not soft, becoming Starbucks 'second largest market in the world and the fastest growing market.

Starbucks founder Schultz: "We firmly believe and are committed to building a long-term business in China, a bigger, more powerful and more important business than our business in the United States, and China will be bigger."

Starbucks Shanghai Roaster is about 843 square feet, twice the size of the "Starbucks Boutique Roast Tasting Room" at its Seattle headquarters, to turn coffee drinking into an "experience," carefully created environments, including Starbucks 'longest coffee bar in history, which is about 27 meters long, allowing consumers to take time to stop, linger and enjoy the coffee journey from raw beans to roasting, grinding and brewing.

Starbucks also cooperates with Alibaba Augmented Reality (AR) technology to bring the service to a new level, and cooperates with Alipay to provide the function of "shopping while waiting", so that consumers can walk around at will instead of standing at the counter waiting for their own coffee, waiting for Alipay SMS notification, and then go to get coffee. Top-class coffee collection plus innovative service, so many coffee lovers look forward to consumption.

Shanghai resident zhu renjie: "it feels like it's a little more upscale here, closer to the original roasting and brewing of coffee. It feels better."

Shanghai resident Wang Yuqi: "I think it can teach people how to brew coffee, how to choose the right coffee beans, and how to roast them, because coffee beans can also be roasted deeply. I think it can spread coffee culture to China more widely."

Starbucks currently has more than 3000 stores in mainland China, including 600 in Shanghai alone. Starbucks founder Schultz made a bold statement at the opening ceremony, planning to reach 10000 stores in China in nine years.

Shocked! Taiwan media explodes unified group sells Shanghai Starbucks inside story! It all comes from ambition...