The "change" of Yunnan Coffee in China-where will Yunnan Coffee in China go under the predicament of low prices?

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From 30 yuan (RMB, the same below)/kg in its heyday to 15 yuan/kg today. The unit price of Chinese-made coffee beans almost fell below the cost price. Seeking change has become the choice of more and more Chinese coffee people.

In January, during the coffee harvest season, Pu 'er City, Yunnan Province, China's main coffee producing area, was busy. Suburb south island river village small concave coffee manor, 300 acres of coffee mature one after another. Garden owner Liao Xiugui and daughter Liao Haiying can't wait to start coffee bean honey treatment experiment.

"If we change the method, the beans will behave differently." Liao Xiugui and Liao Haiying were delighted to see the coffee beans that had successfully "grown" and produced red "honey". Not surprisingly, the beans will be bought for several times the price of regular coffee beans.

In fact, Liao Xiugui's coffee beans have long been favored by coffee giant Nestle for their excellent quality. However, in order to break the dilemma of low added value and raw material export, in recent years, he introduced more than 30 coffee varieties, constantly tried new processes, and tried to embark on a fine coffee road.

Yunnan coffee production accounts for more than 90% of China's total output, exported to the United States, Germany, France, Japan and other more than 30 countries and regions. However, they lack bargaining power and fall into the dilemma of increasing production without increasing income." Liao Xiugui told reporters that now, more and more local coffee people began to reflect on the original development model, explore change.

Compared with Liao Xiugui, Li Hongfang and Li Guanting's father and son's reform is bolder. On the basis of their original cultivation and trade, they built their own coffee farms, roasting factories, coffee shops and training schools, and set out to build coffee big data.

"Having a cup of coffee that belongs to our countrymen is a common complex among Chinese coffee people." "Compared with the international traditional consumer market, we are younger and more diversified," Li said. He believes that the characteristics of domestic consumers '"difficult to adjust" are bringing opportunities to the fine cultivation and processing of coffee in China.

On January 31, at the first Pu 'er International Fine Coffee Expo, more than 100 Chinese enterprises and cooperatives displayed their coffee products, attracting buyers and industry audiences from more than 20 countries and regions.

Ted Lingle, senior consultant of Yunnan International Coffee Trading Center, believes that the road of Yunnan coffee production to fine products is very clear, which is a road taken by coffee producing countries in Central and South America and East Africa in the past few decades. As a result, the number of coffee sold at a premium will continue to increase, and Yunnan coffee farmers will flourish.

Behind this, it is inseparable from the support of the government and the efforts of industry organizations. Lu Han, director of Pu 'er City Tea and Coffee Industry Bureau, said that as early as the 1990s, the local government developed the coffee industry through large-scale introduction of scientific and technological talents and started cooperation with Starbucks, Nestle and other coffee giants. In recent years, in order to assist the transformation and upgrading of the coffee industry, Yunnan International Coffee Trading Center and other platforms have been set up to establish an independent price formation mechanism through a quality control system so that more and more Yunnan coffee can enter the international market with high quality and good price.

"Coffee is the first agricultural product in Yunnan to connect with the international market. The current purchase price is undoubtedly a kind of harm to farmers. But the more the market goes down, the more it reminds us of the importance of going the fine coffee route and controlling pricing power." Lu Han said.

Source: China News Network

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