Used to sell 400000 cups a day! Even Coffee Coffee Box completes 158 million yuan B+ round financing.

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Why can [even coffee] who run errands get 158 million yuan in B+ round financing?

March 12 news, even coffee Coffee Box announced this morning, recently completed 158 million yuan B+ round financing, this financing led by Qiming Venture Capital, Banyan Capital followed.

Lian Coffee was founded in July 2012 and was born in Shanghai, China. It is managed and operated by Shanghai Aotian dynamic Information Technology Co., Ltd. At first, Lian Coffee was a coffee delivery platform with the official account of Wechat as its entrance, and users could place orders by scanning Wechat code. After payment was completed online, the platform would provide coffee delivery services to users near the coffee workshop nearby and ensure delivery within half an hour to accumulate users of coffee delivery services such as Starbucks and Costa.

In August 2015, Lian Coffee spun off coffee delivery services from third-party brands such as Starbucks. Coffee Box is an independent coffee brand launched by Lian Coffee, a coffee delivery platform.

According to a survey of 12 inland cities, 32% of urban residents drink coffee, and more than 30% of the population have drunk instant coffee in the past year, in addition to Shanghai, there are Beijing, Kunming, Xiamen, Hangzhou and Tianjin. Among them, young men and women spend money in cafes, housewives and urban white-collar workers over the age of 35 have become the fastest growing group of people drinking coffee at home.

In recent years, the number of cafes broke out, but the industry reshuffle intensified, and the number of cafes showed negative growth for the whole of 2016. As of December 16, 2016, the number of coffee shops across the country had dropped from more than 10W to 909.43 million.

According to the China Business Industry Research Institute, there are three trends in terms of coffee brands:

1. Traditional giant brands still dominate traffic.

The traditional chain brands represented by Starbucks and Man Coffee are still ahead of other stores in terms of store traffic.

2. there is a chance of counterattack in fine coffee.

As the quality hall of boutique coffee, the average flow of each store ranks first, counterattacking the traditional giant Starbucks.

3. Some giant brands are weak.

In terms of brand traffic and average traffic per store, Costa from the UK and McCoffee from McDonald's were unexpectedly at the bottom.

So in the future, niche boutique online coffee with flexible consumption scene may be expected to break through.

After the spin-off of the distribution service, Lian Coffee is now a typical new retail brand. Based on the Wechat official account "Lian Coffee Micro Service", it has built a unique booking and operation system, emphasizing that coffee is based on interpersonal sharing and circulation.

According to Lian Coffee, in 2017, Lian Coffee released more than 30 coffee drinks, including bulletproof coffee, pink coconut water and other popular styles. By the end of 2017, Coffee Box had 100 offline coffee production workshops. Even coffee in the north, Guangzhou and Shenzhen more than 100 "Coffee Station" has fully realized profits, double 12 period during the one-day peak is close to 400000 cups. Of course, the daily sales peak of double Twelve is close to 400000 cups, which includes the amount of coffee directly stored after purchase, not all immediate consumption. Coffee shop is a very important product design for even coffee.

The two main founders of Lian Coffee are Zhang Xiaogao, a Shanghai entrepreneur who is deeply involved in the traditional supply chain, and Wang Jiang, a well-known serial entrepreneur and angel investor in the Internet industry. As for the future plan, Zhang Xiaogao, CEO of Lian Coffee, said that Lian Coffee will start a rapid scale expansion in 2018.

For this investment in Lian Coffee, Gan Jianping, managing partner of QiMing Venture Partners, said, "Lian Coffee is a new retail enterprise with strong Internet genes, which has established a series of new product experiences and operation methods in a short period of time. Achieved extremely rapid growth. We believe that even the coffee model will lead the explosive growth of China's coffee industry in the next 5-10 years. "

Han Rui, vice president of Banyan Capital, said: "We believe that while new consumption opens a trillion-level market, it is more important to create brands that bring continuous surprise experiences to consumers." We believe that even the coffee team's deep insight into new consumption and excellent product power have the opportunity to become a long-term competitive brand in the tens of billions of instant drinks market. "

According to a database, Lian Coffee completed the tens of millions of yuan angel round financing of Zhongding Venture Capital in January 2014, the Pre-A round financing of Star Venture Capital in January 2016, and the 50 million yuan B round financing of Huatze Film and Television in April 2016.