What is the budget for opening a coffee shop and decorating it? How much is the investment budget to open a small coffee shop?

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Q1. Investment and balance control: how much is it to open a shop and decorate?

Viewpoint: act according to your ability

Open a coffee shop, the cost can be big or small, you can do it for 500000 or more than 5 million, it depends on your financial ability, the only rule is not to do what you cannot do. And when your funds are ready, how do you measure how much money you have to bet on decoration?

Here are three ways to quickly evaluate the cost of decoration.

1. Depreciation estimate

This is the standard method of business calculation. In the accounting and financial statements, decoration is not only an investment, but also an invisible cost after opening a store. For example, taking the decoration cost of 5 million yuan as the calculation, it is estimated that the renovation will take three years.

5 million / 3 / 12 months ≒ one month 140000

After opening a store, the monthly operating cost must be increased by about 140000 to be the total cost, and this is the so-called depreciation expense, which is amortized over a longer operating time. It must be calculated in this way to know whether the investment can be affordable and how long it can be recovered.

two。 Comparative estimation

Compare stores of the same type in many ways to see how much they bet on decoration costs. sometimes the atmosphere is carefully designed, but more often it is made of real gold and silver, if your target customer group and customer unit price setting are the same as each other, of course, you have to consider whether the consumer experience you bring to the guests is the same, or even better, through this way can make it easier for you to roughly estimate the cost of decoration.

3. Creative estimate

What would your ideal storefront look like? For example, you dream of building a trendy hamburger restaurant, but because of the cost, it turns out to be a beautiful and beautiful style of the 1990s. The result is heartbreaking, but it happens very often. So when you want to break the frame and create a unique style, please remember to review your money and discuss it with the designer to make sure that the decorated store is the same as you thought.

Q2. The street V.S. Alley: where exactly should I choose the location?

Viewpoint: short-term profit or sustainable operation is expected

Some people open stores for investment, and they have to make money in the short term, hoping to show a large number of stores or open up to join, and if they can't make money, they will take it away; but some people want to run a dream or practice a certain idea and prepare for a long-term battle. The basis of the two is different, and the location is certainly not the same.

1. Main Street:

Generally refers to places with a high flow of people and high rents, such as Yongkang Street or the Eastern Department Store.

To open a beverage shop on Chunghsiao East Road in Taipei, which is full of beverage shops, to stand out is to be unique, either to attract attention in decoration design, or to advertise to expand popularity, all of which require a lot of resources. under the oppression of decoration, advertising and rent, the life span is naturally relatively short, and although the risk is increased, the chance of breaking out of popularity in the short term is also relatively higher. It is worth noting that although the street storefront has a stable flow of people, it does not necessarily have passenger gathering power, relatively if it can improve customer gathering power, the profit is naturally considerable, and this is also the preferred reason for the purpose of investment.

For example, the Mashitang Restoration Store, located at the exit of the MRT station, has a gray Japanese style of simple decoration, hoping to create a completely different beef noodle shop, which is one of the reasons why guests are flocking to it.

two。 Alley

There is only one breakfast shop in the whole alley, which is no less noticeable than the main road. Many people choose low rent or self-owned property to open a store. one is to reduce costs and allocate resources to other more necessary projects, such as raising decoration costs to create a space closer to your ideal. Second, by saving rent, the pressure on monthly revenue will naturally be reduced, but we should pay more attention to the "consumer experience". Guests will come to you in the alley, and they should use more confidence in the design of the atmosphere, and even help consumers share their experiences. such as special planting, landscape, decoration, etc., in order to make small shops popular. It is worth noting that low operating costs do not mean continuous operation, and non-payment of rent does not mean no rent (you need to give up the opportunity cost of renting the store). You still need to be careful in assessing the operating cost, so that the store can really thrive.

For example, without telling my father, the store is located in a secret alley, with only a Japanese lantern hanging outside the door. the overall style is like a Japanese food kiosk, with no menu cuisine, exquisite and delicious food, and is called a sushi paradise by gluttons. even in the alley, it is hard to find one.

1. How do you expect my store rent?

Before renting a store, please evaluate the possible store rent according to the average price of the area where you want to open the store, distinguish between the main road and the lane, and enter it to evaluate it.

two。 How to estimate the percentage of the turnover of the store rent?

The common proportion is 10%, 15% and 20%. Usually, the higher the unit price, the higher the proportion of affordable rent to turnover, but there are also stores who follow the strategy of "small profits and quick turnover". That is, it can be a low unit price but a high proportion of rent to turnover. In short, it can be tested at a common ratio before it can be adjusted.

3. What is the estimate of the unit price?

Customer unit price means to estimate how much a guest will spend when he or she walks into the store, which depends on the type of coffee shop you want to open and the unit price of the meal. Generally speaking, the unit price of low-and medium-priced customers is 100 yuan, 300 yuan, and 500 yuan. For example, if you open a spaghetti restaurant, the price of the meal will fall from 230 yuan to 280 yuan. In addition, if you add 50 yuan to upgrade the package, the customer's unit price can be set at about 300 yuan.

4. What do you think of the ideal number of visitors?

The renting ability rating machine calculates the total number of guests needed in a month, so dividing the number by 4 will be the estimated number of visitors a week, and then evaluate the ratio of weekly and weekend visitors, assuming that 100 guests are needed in a week. the ratio between weekdays and weekends is half and half, so we can know that 50 guests are served during the week, but we also need to serve 50 guests on weekends. At this time, manpower and ingredients also need to be carefully evaluated. The proportion between weekends and weekends can also be seen from the type of stores opened and the ecology of nearby business areas. for example, the business area may be busy during the week and free on weekends, but the proportion of revenue in busy areas such as Ximenting on weekends may be more than half.

5. How should the ideal turnover be considered?

Did the calculated results meet your expectations? Usually, the higher the ideal turnover, the higher the risk to bear. Why? Because in the analysis of general turnover, about 40% of the fixed expenses are fixed expenses, such as personnel, shop rent, water and electricity, food materials, etc., assuming that the ideal turnover is 1 million, it is possible that your fixed expenditure will reach 400000 a month, regardless of whether there are guests or not, the possibility of loss will be increased, but if the ideal turnover is only 500000, the fixed expenditure will be 200000, and the burden will be relatively reduced. There is no better or worse here, just to help you assess the risks you need to face. As long as you have a sense of risk management, the operation of the store will get better and better.

Four things you must know to open a shop

(1) how to grasp the decoration budget?

(2) how to adjust the menu?

(3) how to increase the rate of turning tables?

(4) how much is the discount for promotion?