Coffee shop joining or self-created brand investment budget planning experience sharing the main points for attention in opening a coffee shop

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

The most important thing in the early stage is the planning of funds:

1. Knowing the source of your funds, how big a store you can probably open (this is because I am going back to my hometown to open a shop, and I have a small shop in my hometown, about 70 square meters here), and I have prepared nearly 120000 of my money, all of which are my work savings, and joining the brand itself is free of franchise fees, which is a good choice for small businesses.

2. Plan the investment budget for opening your own store. After signing the agreement when I decided to join at that time. The headquarters helped me make a budget plan, including investment money, decoration money, materials money and so on.

And your local market positioning. Maybe I'm not the most professional. At that time, the headquarters arranged for the marketing team to visit my local area. Specifically examine the geographical environment, cultural environment, business environment, and competitive environment of our store; analyze its strengths, weaknesses, opportunities and threats to these environmental conditions; and then locate the theme of the store cafe, including consumer positioning, theme positioning, commodity and service structure positioning, and then determine your store business model.

Mid-term is the storefront design, although it is a franchise store, but in fact you can still have some of your own design ideas, into some of the elements you want. The head office gave me a rough plan of the storefront, and then we will negotiate.

I will also make a summary of the design.

1. Collect the design requirements, including some local customs and characteristics, make the coffee shop more suitable, set the specific needs, on-site measurement and budget evaluation.

2. Rational planning of space, not all your ideas can be integrated into the other side. I remember thinking about the whole bar, like a bar, which was not recommended by the headquarters at that time. The headquarters will help me to make a comprehensive consideration, including the functional planning of the store, the layout setting and so on.

3. The overall orientation of the style. A musical coffee shop naturally needs a lot of literary decoration.

4. Store configuration. This is related to the establishment of building materials, lighting, water and electricity.

5. After the above decoration configurations are determined, the designers of the headquarters will begin to draw drawings, including plans and effect drawings.

The design is quite troublesome. At that time, I negotiated many times back and forth to the headquarters. I started my business for the first time. I consulted a lot of materials in order to make the opening of the first coffee shop more perfect and smooth.

To open a coffee shop, it is not a chain. The main points to pay attention to are:

1, the quality of coffee should be passable, not like the ones that deal with students in universities, just use instant coffee. I thought it was better to study. Like Starbucks internal coffee master level, there must always be, otherwise it is not as good as baked sweet potatoes.

2, do it yourself, you can not only create a special decoration style, but also create a good service atmosphere, which is superior to the chain. Bosses and customers can be good friends, and repeat customers are your important resources.

3. We should have our own characteristics. Remember, "without character, why do people come to you?" I have to take a long exam!

4Jing 20-30 people are basically done within 100 square meters (some with book bars are bigger).

5. The location should be consistent with the characteristics of your business. Your target group is students? intellectual? White-collar workers? Capitalist? A fashionable housewife? Shoppers who need a temporary break? Idle people waiting to see a movie? Or a cheating contact? In principle, the location should be close to your target customer. According to the location, investigate the rent situation and look for shops.

6. Investment should be related to the characteristics of your business objectives. Do input-output analysis before leasing. If the payback period of the investment is within 3 years, the rate of return on investment is more than 30%, and the lease term is more than 5 years. If you can't do it, try not to do it unless you don't care about losing money.

7, with a higher estimate, your per capita consumption is 60 yuan, the turnover rate is 8 or 30 seats, your daily income is about 14000 yuan (no take-out), and the rent you can afford is about 200000 this month (if you are only capital preservation, you are tired and half dead, what are you looking for? ), this is basically Starbucks (of course, Starbucks relies on its strong brand influence, and the rent is often much less than 200000, mainly in the way of turnover, which you can't learn). With a lower estimate, your daily turnover is 800yuan and the monthly rent you can afford is 4000 yuan. The purpose of this is to tell you that the location of your store and the positioning of your characteristics will have too much impact on your results, and you can't say how much to invest yet. It can only be said that some stores invest 100 square meters may be 2 million, and some stores invest 100 square meters may be 150000.

Therefore, you should calculate, plan and implement according to your own ideas.