Open a coffee shop (2)

Open a coffee shop (2)

A friend asked me, "should we always ask the food department to maintain a new sense of taste?" it is true that many diners rely on launching new dishes to attract and maintain food. I also think that appropriate new products can stimulate consumption, but this is done under one premise: "your main products have become signboards!"if your main products can't become your signature. The constant launch of new products is nothing more than a series of sexual follow-up, and when you can't find a new product, it's time to announce it!

I was impressed that I answered him like this: "if you want your guests to drink your coffee, what kind of coffee do you think you should provide?"what kind of coffee do you think you should provide?" what kind of coffee do you think you should provide? Or is it fancy coffee that doesn't taste good and doesn't know what it means? "

I think you should ask yourself the same question! Ask yourself, you like coffee very much, there is a shop where you like coffee very much, thank you, will you try other strange coffee or coffee shop at will? It's a big change, isn't it? Unless you move out of this place, your wife will automatically walk to the coffee shop when you want to drink coffee, won't you? I don't care if it's bad or poisoned. I tell you you know what you need!

In a previous article, I have stressed that if you want to open a store, you have to do some things first. first, how long are you going to open it? Second, is your menu ready? When you read this article, do you suddenly feel enlightened?

Here I would like to ask you again: "if your guests are willing to drink your coffee, how long are you going to keep it?" and "what products of your menu can make your guests stay with you?"

Do you understand? The purpose of our efforts is not to open a coffee shop, the purpose of our efforts is to make the best cup of coffee for our guests! The coffee shop is just to pack the best cup of coffee! Our coffee shop will be on the guest list because this cup of coffee is the best! We can always make the best coffee, so we are all on the guest's list. This list will be passed on to his children, relatives, friends, colleagues and anyone he knows. He will be very confident. "I don't know anything else," he said proudly to these people. But if you want to drink coffee, you must come to this house to have coffee! "

So should you have coffee first or a coffee shop first? The reason is clear, isn't it? But why do you always wait until the store is about to open before you rush to make coffee?

Many people who guide the opening of the restaurant, many people who join the restaurant, and many people who teach restaurant skills will tell you that the first is the restaurant, the second is the location, the third is the standard, and the fourth is the management of ──. As for the products, they are popular anyway, and we will push whatever is popular now! So you will find that they are not changing, they are constantly changing! As a result, our investments are not always eliminated, we are not always eliminated!

The trend of dining is bound to change, but what do I think should be eliminated? What is really eliminated? What is really eliminated is our unprofessional heart! What is really eliminated is our opportunistic heart! What is really eliminated is our selfish heart!

This is why many restaurants begin to decline when their business starts well. It's not just the catering business, is it? It's the same in all walks of life. He thought that the guests would not know that he had used inferior products in order to buy more! He thought there were too many things, but he didn't realize that he was no longer on the side of the guests! He is no longer the one who made a good cup of coffee for the guests at the beginning. He is the same person, but his heart is different.

Now that you want to open a coffee shop, I want to thank you. What is your heart? Your heart is the heart of opening a coffee shop? Or the heart of making a good cup of coffee for the guests? If you want to open a coffee shop and your coffee shop is open, your goal will have been reached. Now that you have reached your goal, shouldn't you be ready to leave? Coffee shops are short-term goals and are easy to achieve. If it is easy to achieve, it is also easy to make things happen. Isn't that right? It is always the goal of making a good cup of coffee for the guests. Yonghui's goal is very successful, and we must make unremitting efforts, continuous improvement, and constant encouragement. Because your goal is so profound, the mission is so outstanding, your guests will be moved by you, will be attracted to you, you do not have time problems, of course, there are many setbacks and setbacks, but you will not want to leave, because the guests drink your coffee is so satisfied! You want to make a good cup of coffee for everyone!

If you have such a heart, no matter how small a coffee shop can succeed, if you do not have such a heart, no matter how big a connection store will fail!