Coffee review

Luckin Coffee, what's the latest news on China's official website? employees say Tianjin Luckin Coffee recruitment is a scam.

Published: 2024-05-20 Author: World Gafei
Last Updated: 2024/05/20, = "Luckin Coffee (China) official website" = = professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) according to people close to Luckin Coffee, Luckin Coffee company began to poach people from rival brands Starbucks in December last year, mainly recruiting middle and senior managers, and part of the post salary given by Luckin Coffee

==> Ruixing Coffee (China) official website <==

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

According to people close to Ruixing Coffee, Ruixing Coffee began poaching people from rival brand Starbucks in December last year, mainly recruiting middle and senior managers, and Ruixing Coffee offered more than three times the salary of Starbucks for some positions. According to incomplete statistics from him and some Starbucks employees, about 1/7 of the employees in the Beijing market have been poached, while nearly 1/4 of the high-end hand-brewed coffee employees in some important stores have even been poached. In addition, There are also some Starbucks employees belong to the initiative to jump ship, Once worked in Starbucks staff to Beijing Business Daily reporter said, Mainly because Ruixing coffee offer higher salary finally choose to jump ship.

Take a well-known recruitment website as an example, Ruixing Coffee released 207 recruitment information, among which 93 cases were for part-time personnel and baristas, followed by various technical personnel and functional operation talents, reaching 34 cases and 26 cases respectively, and the recruitment salary of some senior executives reached 15,000 - 22,000 yuan/month; According to the recruitment area, the recruitment personnel are mainly Beijing, Shanghai, Tianjin and Guangzhou and other first-tier cities. A lot of recruitment information is directly suffixed with the recruiter's mobile phone number and micro-signal, which is convenient for direct and rapid communication. From the recruitment requirements, for operation, technology and other senior talents, Ruixing Coffee is mainly for relevant personnel with 3-5 years of experience, recruitment information gives employee salary fluctuation in 7000 yuan/month; For barista positions, although the experience is generally required to be less than one year or unlimited, the salary fluctuates, the general salary is about 4000 yuan/month, and some baristas can get 6000 yuan/month. Compared with Starbucks 'public recruitment information, most baristas earn 2,000 - 3,000 yuan.

However, some people who have worked for two months say,"This is a pit. If you don't believe it, you can step on it. The treatment is different from that discussed, and many employees are outsourced." Personnel do not do personnel, even employees overtime hours do not why there is no overtime pay this kind of question are evasive. The important point is that the wages really can't support themselves. The turnover rate is so high that old employees cannot be retained."

So, what about Lucky Coffee?

1. Taste: It must be sweet. I ordered it after my colleague A. Colleagues A point end, call "monosaccharide" too sweet. Then I ordered a "half sugar" to avoid the "sweet to greasy" feeling. Later I ordered lattes and cappuccinos, both straight to "sugar free," which was acceptable to me as a dessert lover. The rest, as a non-coffee fan, I have nothing to say.

2. Delivery: It's really fast, because it's delivered by Shunfeng brother (of course, the delivery fee of 6 yuan is not low). And what makes people appreciate is that if the delivery will be late, the store will take the initiative to call to explain.

3. Service: Submit feedback in APP, thinking that it will sink into the sea, but I didn't expect to receive a telephone explanation from Beijing. Of course, there is also a small complaint: I submitted comments twice, both saying that APP has bugs (and the same bug): submitted on day1, submitted again on day 2, received customer service phone explanation on day2, and received customer service phone explanation on day3. I guess day2 calls are comments for day1 and day3 calls are comments for day2. This should be due to the opening of the new store and the imperfect system.

4. APP Experience: This is what I want to complain about most. Logically speaking, this coffee should be born with a golden spoon: at the beginning, Tang Wei, Zhang Zhen, Wu Xiubo and other big names were invited to endorse, the store opened claiming to be hundreds of stores, all kinds of strong subsidies (new users can drink a cup for free, invite friends can drink a cup for free, May 8/today sent a minimum of 1.8% discount coupon)... These can tell people: We are not short of money! So moat gas is nothing more than want to quickly enter the market, multi-circle users. However, the APP experience of direct contact with users is extremely poor.

(1) In the area that has already been delivered, the order shows "not in the delivery range" again; I drank a cup at the beginning, shared it directly into a group, and Amway gave it to others. As a result, a friend said,"not in the scope of distribution," and then there is no following. I thought it was really out of range. Later, the next order, or the same delivery address, the result said not in the delivery range. I thought it was a bug in my phone, but then I found out that my coworkers were the same. I thought it was because there was an objective situation in the shop that day. It was delivered the next day. On the third day, I continued to prepare for the order, but it was not within the scope of delivery. I want to say that for people like me who know the urine nature of this APP, I know it is APPbug, so when I want to drink again in a few days, I will still click into the APPbug to see it. However, for those who want to order takeout for the first time, they will think that their address is really not in the delivery range, which directly leads them to never click into the APP to see the second eye (unless one day the news says that Ruixing Coffee Store has expanded to *** home, they may want to see if their area is ready for delivery).

(2) Stress test failed Today (May 8), APP began to appear before the problem never before: display network error, unable to place an order (the network is normal, change a few mobile phones is the same). Therefore, there is only one reason, the public number pushed the message of giving discount coupons: the number of users increased, APP monarch can not bear. In short, for people like me, this coffee shop is weak on APP at present, the user APP experience is poor, and it is still in the initial stage of acquiring users. As a layman, I know that this is very harmful to users. Being able to develop your own APP means that software investment should be valued (opening stores nationwide, software R & D, I think, is definitely not done by outsourcing teams). However, the current situation is like this. It is difficult to understand. Of course, one thing that cannot be ignored is that the subsidy strategy of this coffee has indeed absorbed a batch of passers-by powder. The conversion rate of this batch of passers-by powder into true love powder can still be expected.

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