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At first glance, Yin Feng thought she was a boy, but she was a thin and petite Xiangmei.

Speaking of her, she rose to fame on the Reality Show program "it must be you". Her jade-like character and brilliant comments made her famous all over the country.

She is not only a beautiful woman, but also a woman full of ideals and feelings. Now she is the founder of Coffee Wing Western Food chain. Today, Coffee Wings is the persistence and dedication of her and the team.

Pursue what you want

Yin Feng grew up in a family of revolutionary cadres, and her parents are both "red and professional veteran Communist Party members." their expectations for her are limited to a stable and decent job full of bookish style.

As her parents wanted, Yin Feng went to work in a state-owned enterprise, but she had already planted the seeds of her ideal.

Yin Feng once said that her original intention of creating Coffee Wing is to create a naturally beautiful, noble and distinctive western restaurant to be "the benchmark of Chinese western food culture brand."

After working in a state-owned enterprise for several years, Yin Feng finally could not contain his dream and resigned to start a business. As early as at school, she was curious about the word "chain", so she chose an Italian clothing brand to join.

In the choice of goods and store design, Yin Feng showed an extremely keen commercial aesthetic, and she was full of enthusiasm for the display of clothes and accessories to attract customers' attention, and she thought it was fun. However, over the course of a year, she did make a lot of money.

In 2000, she found it difficult to find a suitable social restaurant for a gathering of friends, when the rise of a new form of Western food brand in Guangzhou Luyin Pavilion Cafe attracted Yin Feng's attention and soon signed a franchise agreement. This is Yin Feng's first real contact with the catering industry.

However, completely different from what she thought, she knew nothing about food and beverage management, but in the pursuit of perfection and excellence, she decided to go to headquarters for an internship and learn from scratch. Although she was tired, she used what she had learned to make the largest curry restaurant in Changsha profitable.

Like to challenge, good at thinking, after the expiration of the contract, Yin Feng decided to create their own maverick curry restaurant, Coffee Wing came into being.

Dare to be the first

Yin Feng has a unique Hunan people's courage to be the first temperament.

This is reflected not only in her creativity of dishes, but also in her innovation in restaurant design and management. "make innovative things better until the extreme."

Coffee wing has been endowed with unique characteristics, attracted a large number of customers to visit, fame spread. Seeing that Coffee Wings was so popular, Yin Feng immediately decided to open six more.

If innovation has created Yin Feng's initial success, it is also daring to take the lead in opening new stores and expanding operations.

According to the traditional concept of chain operation, chain stores of the same brand should have a unified visual image and logo, a unified business philosophy and mode of operation. But Yin Feng broke the convention and designed a completely different visual experience with orange, green, yellow and blue as the tone of the six newly opened stores.

This approach is obviously adventurous, but she believes that only by seeking innovation in the midst of change can we be different and outstanding. This is in line with her pursuit of the concept of western restaurant-"the harbor of the quality of life of the urban elite". Each color represents a different state of life, suitable for different people and different moods.

The success of Coffee Wing did not stop Yin Feng. During the 17 years of direct operation, they established the market by hard work and word-of-mouth.

In addition, Yin Feng also did another thing: through refinement, the joining model becomes simple, so that those who love the curry industry and want to join can master the secret of curry chain operation in the shortest time and in the easiest way. Today, the opening of this model brings the number of Coffee Wing franchisees to more than 200.

Yin Feng, who dares to dream and dare to chase, has long planned the future of Coffee Wing. "Coffee Wing used to be called a literary and artistic caf é restaurant, but in the future it will be called a literary and artistic and dazzling curry restaurant."