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After expanding overseas chain stores, Meron Coffee, a leading brand of Chinese boutique coffee, has further crossed the field of international fashion design, joined hands with Paul Smith World Tour Exhibition, expanded the international high-end consumer market, and comprehensively promoted the strategy of brand globalization.

It is reported that Mellon Coffee, as the sponsor of the first exhibition on the mainland of the PAUL SMITH World Tour Exhibition, fully demonstrates the advantages of its coffee chain in the process of cooperation. In the short term, not only the product development and baking team has meticulously launched PAUL SMITH exclusive pink creative coffee, joint ear coffee and other peripheral products, but the store operation and promotion team have also created a "unique global" joint theme flash store. The pop-up store "packaged" PAUL SMITH powder to Meron Coffee Shanghai Jing'an store, bringing consumers a double pink feast of sight and taste, which was enthusiastically pursued by countless fashionistas.

Moreover, in this cross-border marketing, Mellon Coffee pays special attention to the consumer experience, constantly through high-quality content interaction, bringing the implicit and exquisite brand personality, reflecting the high-quality experience of the public without losing the sense of art! Speaking of this cross-border cooperation, the person in charge of the Mellon coffee brand said that "cross-border" is one of the key words of the Mellon coffee brand in 2017. As a quality lifestyle, coffee has something in common with many brands and can be used as a medium to link all aspects of quality life.

Mr. Paul Smith, as the most famous contemporary designer, his works are fashionable, introverted, interesting and representative of high-quality life style. Through a series of in-depth cooperation with PAUL SMITH, Meron Coffee hopes to perfectly integrate boutique coffee and fashion art to bring consumers a variety of high-quality life experience!

In the future, Mellon Coffee will continue to cultivate the global boutique coffee market and enhance the brand volume and influence by expanding overseas stores, cooperating with international industry masters and cross-border marketing promotion. to more high-level consumers to convey to more high-level consumers the brand commitment of "exquisite products to repay you who understand life", and enhance the quality and enjoyment of life of consumers!