Junior male students in Nanjing opened the first "electronic book coffee" in China.

Photo taken by Yao Shen, a college student from Southern normal University, and his girlfriend, Modern KuaiBao reporter Shi Xianghui

The summer vacation is over, and when many students regret "wasting their time", Yao Shen, a junior at Nanjing normal University, has boldly fulfilled his dream-not only to open his own cafe, but also to build it into the first "e-book coffee" in China. Modern KuaiBao reporter Wang Yingfei

Self-taught coffee making since junior high school

I have been fond of coffee since junior high school. This unusual hobby of "petty bourgeoisie" originated from two entrepreneurial college students downstairs of Yao Shen's family. "they opened a cafe by themselves. At that time, I didn't know anything good to drink. I just became more and more familiar with them. I slowly fell in love with coffee." When he went to college, he bought his first coffee machine, a household espresso machine, where he rented. He slowly tried to make espresso, and then taught himself to pull flowers through various coffee lovers' forums. At the same time, he bought an oven and started his own baking business. Basically every few days, the newly made coffee or cake will be sent to the photo album "Brother Shen is going to open a coffee shop", which attracts students to watch every time.

In mid-July, Yao Shen met the head of Amazon's Nanjing area at an event whose wish was to be an offline experience store for kindle, an e-book reader designed and sold by Amazon.

"I've been reading on kindle since I was a freshman, and I was a big fan of it at that time." This guy's brain turns very fast, "because I know that kindle is not a product like a mobile phone, it requires people to sit down and experience it slowly while reading." Almost in an instant, the idea of opening a kindle book cafe came to my mind. " Yao Shen depicts a coffee shop that offers kindle e-books while selling kindle products, where people can read and experience while tasting coffee. This idea is also of great interest to the head of Amazon in Nanjing.

Starting a business is hard to decorate for a month, and he has lost more than ten jin.

From the second day when he had ideas, Yao Shen began to be busy. "look at the shop, calculate the cost, and drink all the coffee shops at the same price near Xianlin University City." Soon, he rented a 40-square-meter shop in Dongcheng, Xianlin. In order to save money, he and his girlfriend finished everything from designing, making effect drawings, and hiring workers to buying materials and decorating. "he and his girlfriend lost more than ten jin in a month."

Half of the cost of opening a coffee shop comes from Yao Shen's savings since his freshman year. He is mainly responsible for undertaking business activities and performances at school. The other half of the money comes from parents.

Today's store is the same as Yao Shen thought at that time-there was a kindle on every table, and he and his girlfriend bought coffee beans, bean grinders, coffee machines and milk, "accounting for half of the cost in a cup." Just opened for about a week, this "kindle Book Cafe" is still in the trial opening stage, but Yao Shen has registered the trademark as quickly as possible. In the future, he hopes to win the exclusive agency of "kindle bookcoffee" in Nanjing and even Jiangsu. In addition, his successful Weibo marketing has attracted many people. "some junior high school students specially came to watch the Water margin all afternoon, while others brought their e-books to update while drinking coffee." And his classmates were even more surprised, "Boss Yao, I thought you said it casually, but I didn't expect it to really open up."

"the early stage is the coffee 'raise' book, and the later stage is the book 'raise' coffee." Because genuine kindle e-books need to be paid, Yao Shen hopes to attract people to taste coffee and cultivate the habit of paying for them by providing free e-books.