The experience of a coffee shop after joining the ranking and joining a coffee shop. Can I open a coffee shop?

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I am the small owner of the coffee shop, according to my experience after joining.

Coffee shop joining has advantages and disadvantages.

Advantages

1 joining can give shopkeepers a ride on the brand because the franchisee itself is well-known.

2 joining can make a novice get started quickly.

3 joining does not need to spend too much time to prepare money-making equipment on a large scale

Shortcoming

1 to join, but there is a higher cost.

2 if you inadvertently choose a franchisee (due to contractual restrictions), the problem will be more troublesome in the future

3 if there is no freedom after joining, it must not be like that. For example, I want to use other higher-end coffee beans and want to increase the operating price, but as a result, they all say no.

My conclusion

If you have no practical experience, spend money to join, but choose the franchisee carefully, if you already have practical experience, there is no need to spend money to join, but the possibility of success will be greater.

The following is the business experience and knowledge related to joining a coffee shop.

Will you make money if you spend a lot of money to join a coffee shop at a unit price of 100 yuan?

If you spend 3 million yuan to join a coffee shop with a good location, will you make money if the average price per customer is 100 yuan?

We can discuss whether it makes money or not from the numbers.

Get the information and instructions according to the introduction of xx.

The gross profit margin is about 65% for beverages and 35% for cakes. The average gross margin is 50%.

200people (10 hours per day, average number of visitors per day) X30 days X100 yuan (guest unit price) = 600000 (monthly revenue)

600000 X gross profit margin 50% = 300000

300000-deduction of rent 100000-deduction of personnel 100000 (monthly salary of at least 5 people per person) = 100000

The 100000 does not include utilities, miscellaneous expenses, maintenance, equipment depreciation and amortization, 3 million start-up cost amortization, business tax, and so on.

400 people (10 hours per day, average number of visitors per day) X30 days X100 yuan (guest unit price) = 1.2 million (monthly revenue)

1.2 million X gross profit margin 50% = 600000

600000-deduction of rent 100000-deduction of personnel 100000 (monthly salary of at least 5 people per person) = 400000

The 400000 does not include utilities, miscellaneous expenses, maintenance, equipment depreciation and amortization, 3 million start-up cost amortization, business tax, and so on.

From the above simple algorithm, we know that 200 people are almost even, with an average of 20 people spending every hour, and one person pays the bill every three minutes.

If there are 400 people (the average number of visitors per day is 10 hours a day), there will be an average of 40 people per hour, and one person will check out every 1.5 minutes.

From this, we know that the unit price of Ruke is fixed, and the number of visitors is the key to making a profit, so before joining, you should choose different times to buy coffee before you go to the franchise store and sit down and calculate the number from which to call in an hour. We will know whether it is feasible to spend 3 million to open a coffee shop with a good location and whether it is profitable or not.

To join a chain coffee shop, you have to have a higher standard like a well-known figure.

The advantage of the chain brand coffee shop is that it has a strong influence to attract customers after opening the shop, but also because it is a brand store, it can not tolerate the lack of service. Of course, consumers will require higher standards of service and decoration equipment in the store, and take it for granted, that is to say, if you join a chain-locked brand coffee shop, you should not only have a good drink, stable, but also very kind service. It is necessary to listen and explain more patiently and clearly when answering with guests, that is to say, if you join a chain coffee shop, you should, like a well-known person, have a higher standard, so as not to make the guests angry, scare off and refuse to do business with the brand.

Coffee shop to join (coffee shop) to start a business to open a shop to join the special advantages and what matters should be paid attention to

Opening a popular coffee shop is not as easy as you think.

If you want to join a coffee shop, please think twice--

As the name implies, you have to pay the monthly power fee (3% of turnover) to the joining headquarters, raw materials. Coffee beans should also be bought from the headquarters (the quality is to be checked, but the same thing sold to the owner is several times the purchase price), that is to say, the franchisee becomes a big fat sheep of the headquarters-- two layers of skin in a row.

The way of operation that XX gives franchisees is really limited-- because there is no professional business personnel within the enterprise (and internal personnel often change) and there is no standard process-- there are very few services that can provide franchisees. (for example, there are no marketing services at all, and if you want to make posters, you have to pay the headquarters to do it.), you have to spend money to change the MENU twice a year, and you have to change it again. How much money can such franchisees earn? So those who want to join, please think twice.

The above are personal heartfelt remarks.

Coffee shop to join (coffee shop) start-up shop to join the characteristics of advantages and what matters should be paid attention to-

(this photo has nothing to do with the text) Coffee shop joining entrepreneurial experience (1)

Last year, my friend joined xx Coffee when his contract expired. At that time, the head office sent someone to talk to him about renewing the contract and changing the decoration. Finally, because he felt that the decoration cost was too high and unreasonable, he did not renew the contract.

In fact, I have opened a shop for so many years, and I also know that, because coffee cold drinks shops can be bought everywhere, consumers' tastes have grown up. When consumers choose coffee cold drinks shops, the decoration is old and has no special features, so it is difficult to attract their attention, and it is difficult to guarantee that it will not cause the loss of customers. Can you imagine that it is also a coffee cold drink shop that looks old and dark, a novel and professional style, and two prices are about the same. If you have never been to one of them, 99% of young consumers will choose stores that look new and professional. This is a consumption trend, and store operators can only change the decoration to follow up, otherwise the source of customers may gradually lose with the consumption trend.

As soon as the franchise contract expires, although the franchise branch intends to continue its operation, as long as it is thought that the headquarters only wants to earn the franchisee's royalty during the franchise period, and the raw materials are more expensive than the general market, it is very difficult for the branch to renew the contract, no wonder. Not long ago, so many stores did not renew the contract one after another.

On the Entrepreneurship experience of Coffee Shop joining (2)

Nowadays, the chain coffee shop brand is in full swing in the growth of Taiwan, how to carefully choose the chain coffee shop to join is very difficult, because under the market inducement, all the operators have come up with all their skills, claiming to be the favorite of the franchisees, which contains a lot of knowledge, but under the conflict of interest, whether that company is improving the coffee culture or staying lost in parity, it is very simple to open a coffee shop. But how to teach consumers coffee culture requires time. Taiwan's earliest coffee culture was introduced from the Japanese.

The rise of Starbucks represents another trend of coffee culture. although Italian coffee is still at an affordable price, I believe that soon with the improvement of the national quality of life, the demand for coffee will become deeper and deeper, whether it is coffee beans or coffee equipment. Will have a better understanding, so many coffee industry people, whether you are raw material manufacturers, or equipment manufacturers In particular, novices who want to join coffee shops should understand the trend of coffee culture. They should not only blindly join low-price coffee shops, but should further specialize in coffee beans and utensils, and join coffee shops that have the ability to improve the cultural quality of coffee. Only in this way can we jointly create a bright future for coffee.

On the Entrepreneurship experience of Coffee shops (3)

If you want to join a coffee shop, please think twice--

As the name implies, you have to pay the monthly power fee (3% of turnover) to the joining headquarters, raw materials. Coffee beans should also be bought from the headquarters (the quality is to be checked, but the same thing sold to the owner is several times the purchase price), that is to say, the franchisee becomes a big fat sheep of the headquarters-- two layers of skin in a row.

The way of operation that XX gives franchisees is really limited-- because there is no professional business personnel within the enterprise (and internal personnel often change) and there is no standard process-- there are very few services that can provide franchisees. (for example, there are no marketing services at all, and if you want to make posters, you have to pay the headquarters to do it.), you have to spend money to change the MENU twice a year, and you have to change it again. How much money can such franchisees earn? So those who want to join, please think twice.

The above are personal heartfelt remarks.

Join the coffee shop (coffee shop) start a business to open a shop to join the special advantages and what matters should be paid attention to

(this photo has nothing to do with the text)

Discussion on the Entrepreneurship experience of Coffee Shop joining (Coffee Shop Cafe) (IV)

Last year, I wanted to start my own business. I intended to join the chain beverage industry. I originally locked in the leisure system xx coffee chain. Under the evaluation of each store, I found a Hsinchu branch in the network. After contacting Mr. Dai, the person in charge of the excessive store, I learned that this branch had terminated the contract with xx Coffee and created a new brand for [x native coffee] several times.

Now that I have joined for ten months, I found that Mr. Dai did not fulfill his obligations as a franchisee and asked to cancel the contract and send him a letter of deposit.

1. When I first signed the contract, I signed the contract directly for me to review it for more than five days.

two。 Did not show the relevant documents to join, "for-profit enterprise registration", "x native coffee logo registration"

3. No receipt or invoice is issued to me for monthly purchase.

4. The joining contract clearly signed [x local coffee shop] and the name of [x Xuan coffee shop] which I registered with the tax authority is not the same, and it is not marked as x native coffee Zhuxuan shop.

5. After Mr. Dai's original store was given to me, he verbally stated that he would open another main store-- so far, there is only my family, and there is no main store or branch.

The above feel that Mr. Dai is not a member of the system, do not want to pay a monthly membership fee of 3000 yuan, so cancel the contract ahead of time-ask for a deposit return … After receiving the certificate letter, Mr. Dai explained that his joining system is voluntary, there is no need for for-profit enterprise registration, the contract has not been specified, I think I was deceived by Mr. Dai …

A lawyer who has looked for a law firm asked the lawyer that if you want to sue the other party, you have to find a place to report in the contract, but the contract does not follow the principle of "reciprocity"-- except that I blame myself for believing that the other party was stupid enough to give all the money to the other party.

I hope no one will be fooled like me again-so I want to report him.

I asked the consumer protection officer, but the consumer protection officer said that I was a for-profit business, not a consumer, so I couldn't report him-it was useless to go to the business class. I really don't know who to deal with when something like this happens.

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