Coffee shops need to be cautious when joining coffee shops to join new coffee shops should pay attention to 10 keys to success

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Opening a coffee shop is the lifelong dream of many people. People have more or less heard the magazine write such a start-up story: Lao Wang finally accumulated enough savings (and courage) to quit his job and prepare to open his own coffee shop.

Lao Wang drove his car around several roads and saw Starbucks on this road and Dan Di on that road. There are two more old shops that have been open for 30 years on this road. Finally, he found a road that looked completely "blank". There were no coffee shops, and there happened to be a newly opened adult cram school and a newly built office building opposite. "Ding Dong" sounded in his heart: "OK, let's set up some here!"

Next, he found a stool with a book and pen in his hand. In front of the busier breakfast shop and restaurant next door, he sat by the promenade post from seven o'clock in the morning until ten o'clock in the evening. He looked at the crowds coming and going, judging from the looks of these people, "this is an office worker,"this is a student,"this is a housewife." He silently observed the movements of these people and recorded what they had bought in these stores.

After going through this for a month, Lao Wang finally finished all his homework. And the store is open.

In the first month, the store was lonely.

The next month, the door was deserted.

In the third month, the breakfast restaurant next door suddenly closed. The novice boss was about to feel sorry for himself when he saw some decorators coming in and out next door. After three days, they finally put up the sign of the new store. He looked up.

Surprise! The round, green and black one, with two stars and a colorful curly-haired goddess in the middle, seemed to smile at him with disdain.

"No way...?"

Yes, here comes Starbucks!

Lao Wang fell to the ground, and the last sigh was drowned in the sound of the motor of the drilling machine in the hands of the workers.

The above happens to be the true story of a small coffee shop owner in the United States. Herb Hyman, the owner of this small coffee shop, has been an old coffee shop in the Los Angeles area for 30 years. He usually serves breakfast and good coffee to office workers and residents nearby. He makes a little money, and he enjoys living in the smell of coffee. But one day, my God, here comes Starbucks! It's next to his house! The old man was so upset that he called his good friend. His good friend is not mortal, but Jim Stewart, the founder of Seattle's Best Coffee, another super coffee chain.

Jim laughed and told him, "Don't be surprised!"

Jim helped his old friend predict that Starbucks moving in as a neighbor would not reduce his original business, but would make his business more prosperous. Why? Because Starbucks is so famous, hearing its name is like smelling coffee. Even if you don't like its coffee very much, you will at least begin to imagine sitting on that comfortable big sofa listening to lazy jazz and having a good morning. As soon as Starbucks came over, it was like a giant magnet. Originally, only people from this street would come to drink coffee, but now people from several blocks away would come to drink coffee. Some people "remember that there will be a Starbucks" on their way to work, and as soon as the car stops at the door, they run in to buy takeout. After people get used to "there is coffee in this place", some customers, unexpectedly, will start to come to buy coffee from nearby stores.

Jim's prediction for his old friend was correct, and a few months later, the old man's business was excellent. As a result, his fate was reversed, and in turn, he set his sights on another super-popular Starbucks on the other side of the city, opened a new coffee shop under the storefront of the Chinese restaurant next door, and as a result, the coffee shop immediately made a business of US $1 million (NT $30 million) a year! The old man smiled from ear to ear.

Everyone has heard the story of Wendy Burger and KFC, and if you look closely, they both seem to like to open a restaurant next to McDonald's, their biggest competitor. But the value of this article is that it tells us that we don't have to be a famous coffee chain or Seattle's Best Coffee to be around Starbucks. Any small shop next to Starbucks may be taken care of by it!

Opening the "first" new store is the hardest.