Coffee shop investment budget and coffee shop join key points coffee shop is the most difficult to join

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He Binglin, the founder of cama Cafe é, who has 20 years of experience in the advertising industry, feels that the advertising industry cannot cultivate a single company. He started a business more than a decade ago with his wife Xu Jianzhu. They have sold fruit vinegar and made compound meals, and they have also encountered veteran employees who falsified accounting for a loss of 3 million yuan. After three turns, they finally fumbled out to take out and take away freshly roasted coffee. At present, cama cafe has 100 stores in Taiwan, and its revenue last year reached 560 million yuan.

In mid-April, in the cama caf é Taipei General Management Office, bar operators from various coffee shops stood in line at the large wooden table in the room to prepare for the exam, waiting for them, including the knowledge of roasting coffee beans, filling 5 powdered coffee in 1 minute and 40 seconds, pulling 3 hot lattes in 6 minutes, and weighing between 337g and 357g per cup of hot latte, which is held twice a month at cama cafe.

Every coffee shop franchisee is a bar player. I won't let him open a shop without passing the exam.

"Milk foam is hot milk to hit the air, the weight is too light to drink, it will taste thrown, not dense enough, too heavy is that you only heat the milk, but do not beat the milk foam." In addition to weight and fineness, he Binglin, founder of cama Cafe é, demanded that every hot latte must be pulled into the perfect heart shape to be successful. "the taste of the first sip determines whether you will come again or not."

Founded in 2006, cama Cafe specializes in freshly roasted coffee with raw beans, with a price of about 60 yuan to 100 yuan per cup, a small store with a mode of operation of 15 ping, and a coffee shop specializing in take-away and take-away coffee.

In Taiwan, where everyone cherishes the dream of their first home, the franchise industry is booming, but there is little evaluation system for franchisees, and all franchisees are even required to pass exams and stand on the bar to make coffee. He Binglin said proudly: "every owner of my coffee shop is a bar player. If he doesn't stand at the bar after opening the shop, his certified bar player will also be sent back to the company for examination and come back for re-appraisal every year."

In fact, he didn't deliberately make it difficult for the owner of the coffee shop to join the franchisee. "it's normal to be nervous, but there are a dozen people waiting when the shop is opened. some people may wait until their faces stink, complaining about how long they have to wait. This kind of pressure you have to bear and overcome. " He Binglin said with a smile: "some coffee shop franchisees rent stores and decorate first when they get joined, but he is so nervous that he has been taking the exam for two months, but he has been unable to pass. There is pressure on rent and materials." But I still won't let him drive without passing the exam. "