Hougu Coffee official website _ Hougu Coffee Walnut 007 freeze-dried Walnut protein Powder Yunnan small grains of Coffee

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The freeze-dried walnut protein powder, a new type of health product replaced by fat powder successfully developed by Hougu Coffee, was unveiled in Kunming. The product, named Walnut 007, can not only replace the plant fat powder added in instant coffee, blend well with instant coffee powder, but also replace plant fat powder as a widely used food ingredient. "Hougu Coffee will launch a series of instant coffee without plant fat powder, replacing it with 'Walnut 007' to make Chinese people drink healthy three-in-one coffee and lead China's instant coffee consumption into a new era." Xiong Xiangren, chairman of Coffee, said.

Xiong Xiangren, chairman of Hougu Coffee, named and unveiled freeze-dried walnut protein powder.

Walnut 007 is healthier than fat-planting powder.

Tracing back to the "beginning" of fat plant powder is because many people like to drink coffee with milk, which is better in terms of vision and taste, and is the natural companion of coffee. However, due to the high cost of milk, and directly added to instant coffee, the protein in milk will combine with the acidic substances in coffee and denature. In order to reduce costs and make easy to drink instant coffee milk products (that is, three-in-one coffee), as early as the middle of the last century, some countries began to use a dairy product made from vegetable oil to replace milk or milk fat, which is the fat powder widely used today. As vegetable oils must be hydrogenated before they can be successfully made into dried products, this may cause vegetable oils to be modified and the unsaturated fatty acids in vegetable oils become saturated fatty acids, which may also be accompanied by some trans fatty acids. If so, both of them will have adverse effects on human health, especially trans fatty acids can cause damage to cardiovascular health.

According to reports, at present, the United States, Europe and other advanced countries have issued standards for the management of trans fatty acids. In 2003, Denmark took the lead in banning any oil containing more than 0.3% trans fatty acids. In 2008, New York City imposed a total ban on foods containing trans fatty acids in all catering industries. In 2010, the State Food and Drug Administration conducted a survey on trans fatty acids, and in 2013, it released a report on the dietary intake level and risk assessment of trans fatty acids in China. The dietary guidelines for Chinese residents issued by the Ministry of Health clearly state that "stay away from trans fatty acids and eat less hydrogenated processed foods".

Xiong Xiangren, chairman of Hougu Coffee, believes that as more and more countries attach importance to food safety, fat plants may be completely eliminated after 2019. So, what will be the raw material to replace the fat plant powder?

Since 2015, Hougu Coffee has been studied in conjunction with the China Coffee Engineering Research Center, led by Wang Hanlong, an expert who enjoys the special allowance of the State Council and chief scientist of Hougu Coffee. Through nearly three years of research and development, walnut protein powder has been used to replace the plant fat powder in three-in-one instant coffee, enriching the taste and smoothness of instant coffee, and increasing the protein content by more than six times.

Hougu Coffee has broken through the technical problem of freeze-dried coffee powder production many years ago, and has become the only freeze-dried technology application enterprise in China with independent intellectual property system. The successful research and development of Walnut 007 is not only a major breakthrough in the joint innovation and research of industry, university and research, but also sets a new benchmark for the intensive processing products of China's walnut industry. During the research and development of the product, it has received strong support from Yunnan Provincial Development and Reform Commission, Yunnan Industry and Information Commission, Yunnan Provincial Department of Science and Technology, Yunnan Forestry Department, Yunnan Provincial Agriculture Department, Yunnan Academy of Forestry Sciences, Yunnan Agricultural University, Kunming University of Science and Technology and other units.

Schematic diagram of "walnut 007" product instead of fat planting powder

Hougu Coffee will lead a New era of three-in-one Coffee

At present, in terms of growth rate, China's coffee consumption is growing at an annual rate of about 20%, much higher than the 2% growth rate of the global coffee market. Instant coffee accounts for a relatively large share of China's coffee consumption market, accounting for about 71.8%, while the market share of ground coffee is only about 10.1%. A survey of the taste preferences of Chinese coffee consumers found that 17 per cent had no special preferences, 27 per cent preferred black coffee, and 56 per cent preferred milk and sugar. In a certain period of time, the three-in-one instant coffee market will still maintain a large market share. Therefore, it is urgent to improve the healthy image of China's three-in-one coffee, and it is also the industry responsibility of leading enterprises and well-known brands. Xiong Xiangren said: walnut 007 can be widely used not only in instant coffee, but also in other foods. The research and development of this product can be called a "new weapon" in the food industry in the 21 century and will be loaded into the annals of history.

In the face of the huge domestic instant coffee consumption market, as a leading enterprise in the integration and development of national primary, secondary and tertiary industries, Hougu Coffee takes the initiative to assume social responsibility and fundamentally solve the health risks brought to consumers by planting fat powder as soon as possible. In several rounds of substitute experiments, the direction of using walnut as raw material to develop new products as plant fat powder substitutes was confirmed. At present, the walnut industry is the most characteristic and advantageous industry in forestry in Yunnan Province. the planting area of walnut in the province is 43.2 million mu, the output is about 1.15 million tons, and the sustainable supply of raw materials is sufficient. It can promote Yunnan walnut industry from raw material supply to intensive processing, enhance industrial added value, and promote the sustainable development of Yunnan walnut industry.

As we all know, walnut can strengthen cerebral vascular elasticity and promote the vitality of nerve cells, improve the physiological function of the brain; coffee has the function of refreshing and anti-fatigue. The combination of the two will certainly enable consumers to drink safe and healthy three-in-one coffee that is both refreshing and brain-healthy. The replacement of fat-planting powder with "Walnut 007" in Hougu will lead China's three-in-one instant coffee consumption into a new era. Xiong Xiangren believes that the refreshing of coffee and the strong wisdom of walnuts will trigger a new situation in the end market of instant coffee, and "Walnut 007" will form a new standard to replace the fat plant powder in three-in-one coffee in the market.