Introduction to the process of starting a coffee shop how much does it cost to open a small coffee shop?
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
open a coffee shop
It seems to be a dream of many people.
Own a coffee shop:
Classic, or trendy,
Customers sit by the window reading books,
While enjoying a latte with dessert,
Coffee smells in the air, what a romantic picture.
But reality is always cruel,
I often see it in the alley near my house
Beautifully decorated coffee shops, open in style,
And then it usually closes within three months,
Every time I feel sorry for them,
The cost of decoration and equipment was probably more than one million.
Keep watching…
A previous article by Mr. Market was quite popular on the Internet:
Young man, stop dreaming about opening a coffee shop!
3 things coffee shop owners don't tell you,
It mentions:
Open a coffee shop,
Cost at least $2.5 million,
If 1,000 guests only come once a month,
Each time the average consumption of 200 yuan,
The monthly turnover is only exactly 200,000 yuan.
This also did not start to make money, only profit and loss two even!
Coffee shop managers work an average of 12 hours a day and take one day off a month.
He advised everyone to give up the idea of opening a coffee shop.
Entrepreneurship is worth encouraging,
Financial and operational aspects
Offer some suggestions,
For anyone who wants to open a coffee shop
1. Be financially prepared before starting a business
Entrepreneurship can be a turnaround in personal finances,
It may also be a crisis. If everyone starts a business and promises to make money,
Then this job is not called entrepreneurship.
Before you start a business, you have to have income reduction,
Even psychological preparation for no income,
In addition to the usual 3- 6 months you should have
In addition to the emergency reserve,
You should prepare at least six months of living expenses,
This will make you less worried.
2. Do a good job in advance of the opening of the market assessment of financial needs
Now the streets are full of coffee shops, and even supermarkets are selling coffee.
You should estimate what your market position is beforehand.
Who are the estimated consumers?
I often see incredible phenomena
Coffee shop in alley,
It is located some distance from the nearby office building,
The average employee is unlikely to patronize,
The population of the surrounding residents is not very large.
So customers often have two or three kittens,
It doesn't have the visitors it should have.
On the guest floor, do you want to be an outside guest or an inside customer?
If the client you're targeting is a takeaway,
You can rent a smaller store.
You can see a franchised coffee shop on the market.
The interior of the store is simply decorated,
The entire store is less than 10 ping, with only 3 or 4 seats.
Its coffee prices are not expensive, a latte is only 60 yuan,
The quality is no worse than Starbucks coffee,
Every time I see them, business is good,
Like this they have a successful market positioning.
In fact, there are costs to opening a store every day: personnel costs,
Rent, utilities, etc. are fixed expenses,
If you can turn a store
After opening the store, the income and expenditure shall be simulated and calculated first (as shown in the figure below).
Observe the number of visitors to nearby stores, product pricing, etc.,
you can estimate how much you're going to spend
How much business is needed to cover expenses,
After that, you earn money.
If the initial business is not ideal,
Do you have enough cash flow?
Can support at least 3 months, half a year?
If there's nothing to do,
Should you seek more financial resources?
Or re-evaluate the location, direction, etc.
Do not open a shop after the discovery of income beyond expenditure,
Had to be offset by additional borrowing,
Originally, I wanted to say that starting a business can create more income.
This turned out to be an increase in debt.
In the pre-opening preparation period, if you can
Do market research and financial needs analysis,
I believe it allows you to evaluate your decision whether to open a store more pragmatically.
3. Real commitment to create their own characteristics
A friend quit his job a few years ago
To open a coffee shop,
But half a year later, he closed the shop and stopped doing business.
A coffee maker for business, originally bought for $200,000
It can only be sold at a second-hand price of tens of thousands of yuan.
We learned later that he didn't like coffee,
There wasn't much research on coffee before it opened.
Of course not,
You must be a coffee expert.
So you can open a coffee shop,
But if you're not doing something you're interested in,
You can't really create your own identity.
On the streets where coffee shops now line the streets,
Even supermarkets are selling coffee when
Why do consumers visit your store?
Apart from possible geographical convenience,
What you can do is attract people
loyal customer can return and spend frequently,
Then you have to create your differences:
Maybe your coffee making skills are particularly good.
Coffee beans roast to give a special taste,
Dessert meals are cooked for customers to eat with relish.
Or you combine art to create a special atmosphere... etc.
The occasional situation is:
Coffee shop owners are coffee lovers themselves,
He studied the origin and characteristics of coffee beans deeply,
When they talk about coffee, they're excited and they're full of stories.
So they have a loyal customer base,
These people are attracted by their devotion and enthusiasm,
They can motivate regular customers to study the pleasures of coffee,
So the average customer buys coffee beans for $600 a pound,
But they buy 3,000-plus pounds
The geisha coffee beans are completely unchanging.
If only you'd thought twice before opening
What would your coffee shop feature,
Be able to make market segmentation
Naturally, your chances of success are greater.
Selling time vs. creating business models, which do you choose?
Some people open coffee shops because they think
Opening a coffee shop is a romantic thing,
But when you open up, you realize you're spending
All tied up in a small shop,
Working 12 hours a day, the store manager has to make coffee,
Bake beans, repair utilities, clean houses.
It was not romantic at all.
If you had to do everything yourself,
When this store couldn't function without you,
What you're selling is your time and labor.
Such a business model is to open a one-person company,
You can only earn money by your physical strength,
But when you turn it into a business model,
You're making money off your intelligence,
Your business is likely to expand.
The business model is that you can
Creating replicable patterns,
You can use this to authorize franchises, open branches and so on,
You can bring your experience, skills, etc.
Converted to standard process SOP,
so that you can replicate, expand,
Making money from business models,
Instead of selling your time and labor,
How to create a viable business model,
These thoughts are for your reference.
The cost of opening a small coffee shop is not expensive
It's still hard to start a business.
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