The coffee owner of the quality restaurant turned out to be. What is the stem of "why are all the quality cafes closed?"

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Many years ago, ideological advertising launched Sima chewing gum and ZTE department store image advertising, leading the trend of the times, the image is deeply rooted in the hearts of the people. This time, Zheng Songmao, founder of ideological advertising, sold coffee instead of advertising in Shanghai, turning himself into a "coffee essence" and talking about coffee scriptures.

For many Taiwanese, the familiar slogan "No matter how busy I am, I will have a cup of coffee with you" may be their first acquaintance with coffee. Zheng Songmao, who moved to Shanghai in 2005, went from tasting to opening a quality coffee shop. More picky, he only sells boutique coffee, becoming one of the few cafes in the mainland that only sell boutique coffee.

Chinese mainland ordinary people's understanding of coffee, it all stems from the chain coffee shop, that kind of American leisure ignites many people's imagination of coffee, however, the taste of coffee, drunk in the "coffee essence" picky mouth, is not so delicious. A Taiwanese in Shanghai said, "the owner of this cafe is so strong that he dares to open a shop in the desert of boutique coffee, but it is really unique!"

This kind of garden beans, which are regarded as fine coffee, Zheng Songmao said: "Coffee beans are like wine, each red wine has its own producing area, and each type of coffee bean also has a different season, taste and manor."

Zheng Songmao says proudly that boutique coffee is an academic term, not just an adjective. Coffee beans must be carefully selected for the most suitable tree species, planted in the most suitable climate, altitude and other soil and water environment, and the highest grade raw beans must be selected. After cup testing, they can be called fine coffee only if they score more than 80 points according to the SCAA (American Fine Coffee Association) rating standard. Some raw beans are even obtained from the London auction market because of their rarity. The first quality store coffee opened in Shanghai in 2012, in addition to drinking boutique manor bean coffee, sitting at the bar can more see the experience of barista brewing coffee, making customers fall in love with the unique flavor of boutique coffee imperceptibly.

Top Ten baristas in mainland China

If you have good coffee beans, you need a good barista to give full play to the delicacy of coffee. Huang Junhao, the chief coffee manager in the store, has not only been certified by the American Fine Coffee Association, but also has the double certification of the highest Q-GRADER5 certificate of the Coffee quality Association (CQI). There are only about 10 certified baristas in the mainland.

In order to introduce the characteristics of these unfamiliar boutique coffee, Zheng Songmao gave full play to the creative nature of his advertisers and personally designed the coffee MENU. In addition to the introduction of the origin and characteristics of the boutique coffee recommended by the coffee manager, each type of coffee is accompanied by a radar watch marked with the evaluation of coffee's sweetness, sour, bitterness, mellow, flavor, and so on, which is suitable for beginner coffee customers to look for according to clues.

One of the Central American Panama Damascus boutique coffee, currently only a small amount of experimental planting, the world only 50 jin (500 grams), coffee long drink amazing people, just from the hands of the owner, snatched 30 jin back to Shanghai, the global exclusive sale; a sip, with a fresh nutty smell, acidity round non-astringent, and then drink, gradually sweet, and a touch of honey and green tea aroma scattered in the throat.

The most expensive Berlin rose summer honey in the store deals with coffee beans, while the coffee manager personally goes to the global coffee bean auction in London for 500 yuan (RMB, the same below). The unique honey treatment makes the coffee sweeter and has a fresh fruit odor. the coffee taste is light and not astringent, attracting many men and women to have a cup of boutique coffee in the afternoon to enjoy a short, relaxed and leisurely time.