Beijing's most popular coffee shop fisheye fisheye coffee automatic hand coffee maker is good?

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Seven years ago, in 2010, when there were no cafes full of streets, let alone so many so-called online celebrity coffee, this coffee shop had already been reported by hundreds of Chinese and foreign media, including Wall Street Journal, Bloomberg Businessweek, Hong Kong's Ming Pao, etc., and was repeatedly rated as the most popular coffee shop in Beijing. Whether you believe it or not, that's what the media said.

The facade of Fish Eye Cafe, which opened in Sanlitun in 2010.

When coffee gluttons in Beijing mention cafes, they still say the name "fisheye". Unfortunately, the president of the club grew up in the south and had never heard of this coffee. When he first heard of "fisheye coffee", the president thought it was an Internet cafe.

The design of the coffee shop seven years ago does not seem to be particularly out of stock. Now, with its clear and distinct theme, VI can still be turned into an online celebrity store, enough to attract fashionable people to pull weeds.

Seven years later, the Beijing Laobaoer Cafe, with many halos, upgraded VI to Shanghai to join the Mudu aquatic hot boutique coffee battle.

FishEyeCafe brought a new image to Mordor this time, as well as a powerful machine:

Automatic hand coffee maker

You read it right, hand-brewing coffee has become fully automatic, what kind of hand-brewing? The president rolled his eyes when he heard about the machine for the first time.

But I was very excited when I saw it with my own eyes. I watched it back and forth dozens of times. I had a good time, ah, the things of industrial automation are still magical.

Ask me about paper sushi (the owner of this restaurant). Has this hand-brewed coffee been replaced by a machine? has not lost the essence of hand-making?

Paper sushi asked me, "what do you think is the essence of hand-made coffee?"

The president thought for a moment and said, "higher quality coffee; the beauty of the hand brewing process; a handsome barista."

"of course, the fully automatic hand-brewing coffee machine also uses high-quality coffee beans. Didn't you just be fascinated by the process of making coffee? The advantage of the machine is that the quality of the coffee is more stable, and it saves half the time of making a cup of hand-brewed coffee, but it doesn't meet the expectation you just said is "handsome brother", . Do you drink coffee or a handsome guy? "

The president interviewed a customer who ordered hand-brewed coffee at the scene and asked him what he thought of the machine. In fact, he wanted him to say whether he preferred traditional hand-brewed coffee or machine-made coffee.

What the guest said was true: "when I first came here, I thought I bought this machine for a try, but now I come here at noon every day to save time. I like to drink coffee by hand. For people like me who drink coffee every day, it takes too much time for me to wait 15 minutes to drink a cup of coffee every day. It takes too much time for the machine to make a cup of hand. It only takes 5 minutes and 6 minutes for the machine to make it. It tastes the same, so why cling to the form?"

Well, although the president was nostalgic for chatting with the fresh meat barista in the process of making coffee, he had to think that what he said upstairs was also reasonable.

Coincidentally, FishEyeCaf é tied the knot with NASA's NASA engineer and the entrepreneurial team that designed the intelligent hand-brewing coffee robot. After more than two years of in-depth customization and testing of the prototype machine, there was this fully automatic hand-brewing coffee machine, which is also the first fully automatic hand-brewing coffee machine in China.

This machine can make 5 cups of hand-brewed coffee at the same time, and the number of circles, range and water temperature of each hand-brewed coffee can be customized according to different beans in the cloud. If you make five cups at a time, Max can make 60 cups of coffee an hour, and each cup is stable. The time saved is manual aging. FishEyeCafe sells 28 yuan a cup of coffee, but the quality is 70 yuan of hand coffee on the market.

What if such a gimmick machine has been "imitated"? Paper sushi is in a good state of mind. "it is certain that similar models will appear on the market in the future. after all, machines can really solve the problem of efficiency, but the quality of hand-brewed coffee is not only the technology, but also the most basic raw materials."

FishEyeCaf é has strict criteria for the selection of coffee beans, purchasing only Arabica coffee beans grown at high altitude and boutique coffee beans with rich flavor and clean taste.

There is an elaborate detail in the store, that is, when you order some coffee, the coffee beans used in your cup of coffee will be affixed to the lid of your cup. Paper sushi said, "We don't pretend to be forced, we speak human words, and it's not enough to tell you the characteristics of this coffee bean with three key words. Paste a bean to let guests know the size and shape of different coffee beans more intuitively." Even coffee rookies can learn coffee knowledge by looking at pictures. "

It was thought that this Beijing Laobaoer Cafe would be an earth-shaking spectacle when it came to Shanghai, but it was an ashram in a screw shell, and the first store opened quietly on Changle Road. Black facade, passing by really missed, if not for admiration, it is easy to ignore that there is still a cafe, next to the hot mutton shop is famous.

When asked why paper sushi opened its shop here, he asked me, "do you think this place is good or bad?"

The president was a little embarrassed and had to change the subject and say, "it's a little small."

Paper sushi took a deep breath on his cigarette and asked me, "what is the purpose of opening a shop?"

President: "? For the dream. "

Paper sushi: "!? In order to make money, why open a shop if you don't make money? "

Paper sushi said, "apart from loving coffee, you have to do it as a business. It's useless to be sentimental." A lot of people have opened cafes, but they are all closed. Why? Because you don't make money! It is impossible to make money in a beautifully decorated cafe even if it is full of people every day. Why? Because the area is large and the rent is expensive. Or there are some so-called Internet red stores that sell coffee and other things, hehe, what on earth are you selling? If you sell coffee, just sell it.

"I will choose to open such a small store in this location, because the rent is within a controllable range. If you sell 80 cups of coffee a day, you can make money. There are so many office buildings around here that there are more coffee takeout orders every day. Our stores in Beijing used to be opened in Shopping Mall, and we were dumbfounded after the rent tripled. "

"again, opening a coffee shop is not a scene. You have to make money before you can continue to operate. If you open a shop next, you will still choose a small corner shop, an office lobby store, and some experience shops in shopping malls."

So the stingy boss is not stingy on one thing, that is, system building. FishEyeCaf é asked EICO Design, the designer of mobike's bicycle, to make a complete set of VI and interface. In Wechat, you can directly "book coffee" and then go to the store to pick up coffee at any time you want. At present, only Starbucks may have such a system on the market.

Paper sushi will invest money in the "invisible" system, and the president feels it has something to do with his past experience.

Paper sushi grew up in Seattle and joined Apple after graduating from college. In 2007, he followed Apple to Beijing to plan Apple's online store in China, which turned out to be a turning point in paper sushi's life. Perhaps Starbucks birthplace Seattle is born with coffee genes. Almost every young man returning from Seattle is so picky about coffee that he wants to open his own cafe when he can't find his favorite coffee. Paper sushi is one of them.

It is precisely because of the early working experience at Apple that paper sushi has added many technological elements to its cafe, from the country's first fully automatic hand coffee maker to the online coffee booking system. This also makes FishEyeCaf é 's gorgeous return more like the transfer of high achiever, who loves to play video games, in the coffee specialty class.

Traditional hand-brewed coffee VS automatic hand-made coffee

Which one would you choose?

FishEye Cafe

688 Changle road, shanghai, china