The Development of staggered Culture introduces the Origin of staggered Cafe how about jagged Coffee Dream School?

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How do street shops upgrade the Internet?

In the stock market, a common model is to carry out B2B integration in a certain field, and the platform provides supply chain, system, data, operation and other capacity support for small shops, such as Ali Retail Tong in the field of fast consumer B2B, JD.com Xintang, Huimin, Hechuan, Dianda, Hai Paike in the mother and baby industry, focusing on the belly of snacks and fruits, aiming at the interesting clothes of small foreign trade clothing stores, and so on.

Another model is to start from the brand and provide smart retail services for brands, such as the store + reported by 36 Krypton, which mainly helps small and medium-sized clothing brands to carry out smart upgrades. Among them, the wisdom store is one of the important directions of transformation.

In the incremental market, it is more aimed at the needs of shop owners, such as enjoy opening a store for those who want to join to open a store, while the upper shop focuses on using big data to achieve intelligent location of shops. The "staggered culture" to be introduced today teaches people to open all kinds of small shops from the perspective of skills and actual operations.

"staggered Culture" was founded in 2007, and it took five years to open 16 staggered cafes with different forms and characteristics in Wuhan. In 2012, founder Wang Sen wrote a book, "just want to Open a small Cafe," which sold more than 400000 copies and won the Amazon readers' Choice Award, which was voted online that year. This achievement made Wang Sen realize that there are actually a large number of people in this market who want to open a shop and start a business on their own. Since then, Wang Sen has opened a "staggered Coffee School" in Wuhan in response to market demand, formally teaching young people from all over the country "how to open their own coffee shop".

Once a month, a 20-day full-time study, the "staggered Coffee School" has held 66 sessions in the past five years. So far, there are more than 2500 participants and more than 1500 students have returned to their hometown to open stores, of which 90 per cent have survived and 10 per cent have opened branches. According to industry data, the survival rate of coffee shops is not high, with an average life expectancy of only 2.1 years and a 3-year survival rate of only 20%.

Jagged Coffee Museum

Staggered coffee roaster

Starting from this year, the "staggered culture" wants to "decaf", regardless of the field, to teach more Chinese young people to open various types of small shops. Wang Sen believes that many young people do not want to go to work from nine to five, so they want to open their own small shop, and this form of entrepreneurship should also be encouraged. They have a large number, lack of common sense and experience, and are eager for all kinds of shop skills and knowledge, but there is no good channel to meet them at present. In addition, the "staggered culture" also wants to provide continuous support to small shop entrepreneurs who have opened stores but are not well managed, or shopkeepers who are eager to learn and hope to run their stores better.

With the experience of small shop management and offline teaching guidance over the past decade, "staggered culture" can quickly reach the target users and accurately understand their needs. More experience in specific site selection, decoration, product planning, operation and other operation practice. Therefore, the "staggered culture" wants to be a vertical educational institution to "open a shop" in the entrepreneurial field, so that young people and shopkeepers who want to open a shop can learn all kinds of knowledge, skills and successful experiences of opening a shop on this platform.

At the same time, Wang Sen's fifth new book, "paying attention to opening a Store," was officially published at the end of 2017 and entered the best-selling list of various online bookstores after it hit the shelves. "staggered Culture" intends to further develop this IP into an online entrepreneurship education platform.

In the early stage, the platform will be cut from coffee, hostel and Chinese menu lines (puffs, ice cream, beef noodles, etc.). Wang Sen believes that coffee, residential accommodation, roasting, taverns and flowers actually contain today's young people's yearning for a way of life, and a large number of entrepreneurial projects will emerge in these five areas in the future.

At present, "stagger Culture" has reached a cooperation with KOL, a Chinese living in Japan for many years, and has set up a branch in Taipei. it first seeks and signs 100 professionals with skills in Japan and Taiwan, who are good at making ramen, sushi, mixing wine, jam, puffs, flower arrangement, tea ceremony-- "stagger culture" continuously filming skills teaching videos for them for 1.5-3 hours, in strict accordance with SOP. Teach the production process and process in detail.

Wang Sen said that next, operation centers will be set up in Tokyo, Paris, New York, London, Taipei and other cities, and local craftsmen will be selected to conduct courses on APP, so that young Chinese can learn popular products and services from all over the world through the Internet. on the other hand, offline "staggered entrepreneurial universities" will also continue to upgrade their operations and provide offline hands-on training and internships.

"in the past, when we talked about the upgrading of consumption, many good foreign products entered China, but most people only wanted to be agents, and few people would realize to learn the craft. Moreover, the concept, aesthetic and imagination of employees in China's consumer industry have lagged behind, allowing young people with good aesthetic and international vision to enter the industry can fundamentally achieve the upgrading of China's consumption. How to enable these young people to avoid unnecessary risks and learn the latest skills and operational experience is an important problem to be solved urgently. "

In the profit model, mainly part of the paid video, audio tutorials, as well as the sales of relevant kitchen supplies and books and magazines used in the teaching process. Wang Sen said that in the future, the "staggered culture" may also develop into a brand incubator for various sub-industries. It is reported that the shooting of the video for the first season of "Open a Store" is under preparation.

According to the data provided by the team, the revenue of "staggered Culture" in 2017 is nearly 10 million, including online stores and offline courses of raw materials such as coffee stores and coffee beans, of which offline courses are the main source of income. The team currently has a total of 40 people, headquartered in Wuhan, with branches in Shanghai, Hangzhou, Dali, Taipei and Kobe, Japan.