Is it OK to become a place where the star network hits? Still selling coffee?

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Many independent cafes have been transformed into "beauty shops", with pink cold drinks, pink cloud macarons and pink backgrounds, opening up special areas for guests to take photos, and quickly turning these shops into "online celebrity sign-in places".

For example, this family, Shanghai 20cafe, absolute Girl's Paradise.

The independent coffee shop has turned into an "online celebrity sign-in place", and nearly half of the girls do not come in for coffee. But to take pictures! This is also another kind of consumption mentality, some people go to cafes to take pictures, some people go to cafes to work, some people go to cafes in a daze.

Half of the area is a special photo area. "it's just for taking pictures!"

Pink walls, seats and pink desserts have also become photo spots for customers who come to the store. There are still many shops like this in the coffee industry, and they are quite popular.

The vast majority of netizens go specifically for taking pictures, and the most frequently mentioned words are "online celebrity store", "good-looking photo" and "good environment". Most of the customers who come to the store are post-90s, and most of them are girls, so this arrangement does play a great role in attracting passenger flow. "

On weekdays, nearly 80% of the customers in the store come for the environment, and 60% of them come specially to take pictures. " Even Xue Zhiqian specially came to take photos, and these photos, which frequently appeared on Weibo and moments, have quickly turned these stores into "places for online celebrities to sign in."

The coffee shop has become a "mecca for Internet celebrities": jumping candy colors, rich posing props, iconic swimming pool scenes. It's no longer selling taste, it's selling vision and heat.

The design inspiration of this Guangzhou Mate Mate Cafe mainly comes from the transformation of a coffee shop in a Korean bathhouse, which is also a bit similar to the 20 CAFE in Shanghai, but the color matching is a little bolder. High-quality colors such as blue, orange and purple can be found in the store.

The pink wall in front of the store with a blue chair is the sign-in point that many girls must come.

Internet celebrities like to take pictures in a pool full of pink and purple wave balls, taking pictures with all kinds of props! Shoot! Shoot!

Whether the coffee is good or not is not the key, the color of the dim sum matches the whole environment, then the drink should be pink enough, of course, everything here is inseparable from pink, which makes you pink to doubt life.

In these online celebrity cafes, eating is secondary, and taking pictures and punching in is a serious thing.

The transformation of traditional cafes from "selling coffee" to "selling experience"

In this era of online celebrities, what online celebrities milk tea, online celebrity shops, online celebrity anchors and so on have become everyone's key words.

Many online celebrity shops open in popular business areas, taking into account the rental cost of the store, if we have to set aside part of the area only for photography, it is also a large expense, and the decoration cost of a 100-square-meter coffee shop is at least nearly 300000 yuan. there are too many girls to take pictures, especially on weekends, which destroys the beauty of independent cafes to a certain extent. But the owner is willing to do so, "who doesn't want to sell coffee well, but can you make money only by selling coffee?" Regardless of whether online celebrities can bring benefits, at least bring popularity!

I can't help it. Steady! Eat! Difficult! It's hard!